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The Power Of "The Power Of Electric Business" In The Chinese Clothing Convention Is The New Backbone Of The Leap Forward Development.

2011/10/21 15:03:00 38

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Leapfrog E-Commerce China Clothing Conference

"Everyone in Taobao has a flower name. My flower name is magical power."

In October 20th, "

Online retailers

"Parallel to the new backbone of the leap forward development," Zhou Junwei, director of marketing, said.

The parallel meeting is one of the parallel meetings of the Chinese clothing convention. Apart from Zhou Junwei, Duan Yongzhao, chief strategist of SEEC, Liu Dongming, director of the integrated marketing research center of China Association of electronic commerce, Lv Qiang, President of Beijing consulting company, Lv Qiang, vice president of the exhibition network, Li Shujun, general manager of GXG e-commerce company, and COO COO Cui Xiaoqi, etc., have conducted extensive and in-depth discussions on e-commerce practitioners and experts.

China garment conference parallel meeting "power of e-commerce" Scene

Zhou Junwei, marketing director

In fact, for the right China

clothing

In terms of industry, e-commerce itself is "magical power".

In the second quarter of 2011, the scale of online retail pactions of China's apparel category was 46 billion 900 million, an increase of 17% compared with the first quarter.

It is expected that in 2011, the sales of clothing electricity supplier market will exceed 250 billion yuan, and the market share will exceed 15%. From PPG, VANCL to ZARA, brand enterprises will build a network sale mode.

Duan Yongzhao, chief strategist, SEEC

SEEC, chief strategy officer, has been developing vigorously from apparel e-commerce to China.

consumption

Social pformation is closely related.

He believes that China is gradually entering the era of weary consumption. Consumption based on possessions, flaunting and personal symbols is gradually dying out. So the first wave of e-commerce is actually an extension of industrial production. In the past, e-commerce was a revolution of speed, not essential, and did not touch the anxieties of consumer society.

And the joy and satisfaction of consumption is based on happiness and satisfaction.

Business

From the point of view of businessmen, reciprocal marketing is the reciprocal marketing of the two sides, that is, through network technology, the "paction" is changed into "communication".

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Liu Dongming, director of network integration marketing research center of China Electronic Commerce Association

Liu Dongming, director of the integrated marketing research center of China Electronic Commerce Association, elaborated on the time and momentum of e-commerce.

In his view, there will be two changes in the combination of "mouse and cement" between clothing and e-business.

The winners in the future must have the dual genes of the traditional brand elites and the e-commerce brand.

Zhou Junwei believes that at this stage, new marketing methods are emerging in the field of e-commerce, including micro-blog, community network, group buying and so on. In the face of these different marketing platforms, it is possible to walk ahead of the industry.

Zhou Shaoxiong, vice president of China clothing association and chairman of Fujian seven wolves company

Zhou Shaoxiong, vice president of China clothing association and chairman of Fujian seven wolves company, thinks that every channel's change will have its characteristics. Different channels will have different consumer groups forming process. Different stages of formation will also lead to different consumption patterns and methods.

Clothing is to find different characteristics of the way of communication, habits of communication, interest points, and then through effective design of marketing methods to attract, pay attention to, recognize their own consumers, and get business opportunities.

With the technological revolution, the new charms of e-commerce are rising.