Ningbo Women'S Clothing: Facing Challenges In The Rise

Pacific bird, fig, de Ma Na, SV, ESBACK, COOPOOL, Hua Shi Mei...

In October 20th, the Ningbo costume fair 2 hall became the sea of women's wear, and more than 20 women's clothing brands were competing for beauty.

For the first time, the fashion women's wear hall was set up for the first time in the fashion festival. After several years of accumulation, Ningbo women's wear staged a group show at the clothing festival.

"Ningbo clothing has always been" splashing ink, wild grass, great freehand brushwork "to show people.

Zhang Xinke, Professor of Chinese Academy of Fine Arts in Ningbo, once had such an evaluation. The implication is that Ningbo fashion women's clothing brand is really too weak.

However, in recent years, Ningbo fashion women's clothing brand has been gradually rising.

"The banner of Ningbo women's wear has been erected, Ningbo.

But it is worth noting that the reshuffle and brand competition of women's clothing industry in Ningbo have just started. Competition from the past price competition has quickly changed into a comprehensive factor such as style, fashion and sales environment.

Ningbo women's clothing: the flowers are becoming more attractive.

Yesterday morning, the reporter walked into the 2 hall of the Expo.

"I remember the first time when I took part in the costume festival, I held the first show in the Nanyuan hotel. At that time, there were so many people who came to see it. The organizing committee had to make a decision to play it again."

Shi Yun, chairman of the group, told reporters that in the past few years, FIOCCO women's clothing has been developing steadily and has opened 20 stores in the country by way of self-reliance. In June this year, FIOCCO women's clothing entered the Hangzhou Tower and other high-end shopping malls, and began competing with women's clothing brands such as Gucci and Dior. Next year, it will open another 10 stores in the first tier cities of Beijing and Shanghai.

At present, the company has invested nearly 100 million yuan in the FIOCCO dress brand, and its sales increase by 50% per year.

Taiping bird clothing company has shown its three series: the Trendy dress representing handsome and artistic atmosphere, the Collection women's clothing which represents the intellectual and feminine flavor, representing the young and energetic Jeans dress.

Pacific bird

STEVE&VIVIAN of AI Sheng wears the piano on the spot, and tells the story of the brand in the soft and relaxing piano voice.

Jin Guodong, manager of the planning department, told reporters that STEVE and VIVIAN are the English names of their brand founder couples, and the brand LOGO two butterflies are also portrayal of love.

STEVE&VIVIAN is good at dealing with celebrities. By the end of 2010, he signed micro-blog's Queen Chen Yao endorsement, and asked Chen Yao to sign for sale at the fair, and jointly build star wardrobe.

"At present, STEVE&VIVIAN has more than 40 stores in 15 cities in China, and plans to open 60 Direct stores in China's first tier market in the next 3 years, with annual sales of 300 million yuan."

According to the statistics of the organizing committee, there were more than 20 women's wear at the Expo yesterday.

"Women's wear in Ningbo started late, but developed rapidly. It is coming along the development track of Japanese and European and American women's clothing market, and maintains an annual growth rate of 20%."

Zhang Xiaofeng, vice president and Secretary General of Ningbo Garment Association, introduces the growth to the domestic market, the development of its own brand, the maturity of the brand of Ningbo women's clothing, and the excellent local brands have opened the market in the whole country.

Many brands of Ningbo women's clothing urgently need to break through

"In recent years, the development trend of local women's wear has been better, and gradually the market has been recognized by the women's clothing brand gradually precipitated, but the survival of the fittest is more obvious, shuffling sound has long been heard."

Zhang Xiaofeng said.

In the first half of this year, the fashion store located in Nanyuan restaurant quietly changed its face. The position of 33layer, the brand of women's clothing brand of Bo Yang Group, became another store of FIOCCO, another brand of women's clothing in Ningbo.

Bo Yang Group also confirmed to reporters that the brand 33layer of women's clothing has stopped.

For the reasons for the "delisting" of the brand, the person in charge said that it was not that the whole women's clothing industry was not optimistic, but that the company's resources were adjusted.

At yesterday's Clothing Fair, the Luo Meng group confirmed to reporters that the women's clothing brand Li Mei lion changed into a Menswear brand as early as 2008.

In the past few years, the immortal women's clothing, the national style sports leisure Women's clothing, the Ningbo women's dress, the first cashmere series of LW, and so on, which were popular with consumers, were once ranked among the top brands in Ningbo. However, due to the adjustment of the business development strategy, the imperfect market channels and the shortage of operating funds, some encountered difficulties in the development of the bottleneck, some of them had faded out of the women's clothing market.

At present, there are only more than 50 dozen women's brands in Ningbo.

"Compared to Hangzhou, Shenzhen and other old women's clothing, Ningbo women's clothing is still a certain gap, we have to learn from it."

Zhou Xueming, deputy director of the Municipal Commission of letters and deputy director of the office of the Organizing Committee of the clothing festival, admitted that there are still some bottlenecks to be overcome in Ningbo women's clothing. If the industrial chain is not perfect, the design and creativity ability is relatively weak.

Zhou Xueming believes that Ningbo has long dominated men's clothing industry.