Look At Sports Brand Lining How To Renown "China Quality"

Recently, the "quality gate" incident of Chinese enterprises has been frequent.

Recently, Jack Welch, who is known as the world's first CEO, went into CCTV's "dialogue" program to express his views on the poor international image of "made in China".

He said that the best way to improve the image of "made in China" overseas is to improve the quality of products.

The "made in China" and "Chinese quality" took these two key words. Last week, reporters set foot on the road to South Guangdong Foshan. This line is to visit Lining, the leader of Chinese sports clothing.

The reason why this enterprise is the first place for journalists to "turn to change" is the "drug-related" incident that has been badly hit by Lining.

So, the reporter riveted the strength to see it.

Take 23 processes and spend 2090 yuan.

Over the years, China's sport has been greatly promoted.

From the first gold medal of the Beijing Olympic Games to the gold medal list of the Shenzhen Universiade, China has taken the posture of a sports power.

The Chinese sports apparel brand is the first to benefit.

How to make the world respect the Chinese brand and defend its national image as awe of Chinese sports? This is what Lining is carrying out.

When the international Greenpeace organization pointed out that more than a dozen global heavyweight sportswear brands were involved in drug abuse, most of the international brands chose silence.

Lining, the "big brother" in China's local sporting goods industry, can't sit still. He counterattacked at the first time, tried hard to refute the findings of the international Greenpeace organization, and made positive commitments to achieve environmentally friendly emissions in the supply chain.

In Lining's words, this is not only to safeguard the interests of the "small self" of enterprises, but also to "dress the name" of Chinese clothing brands that are suffering from "green barriers".

Is it true that Lining has survived the green torture of the international community? This is a question that has been haunting reporters in the field interview in Foshan.

If an ordinary round neck knitted T-shirt has 23 inspection procedures, the cost of detection is 2090 yuan.

Do you believe it? And all of this is clear enough to happen in the eyes of reporters - Lining Foshan central laboratory, which is Lining's "physical examination room".

Wu, director of the lab, wrapped up in a white gown and looked rigorous and focused. He was as enthusiastic as a attending physician to guide reporters into it.

In this laboratory, from a large number of buttons, badges, zippers to a huge body machine, from tens of thousands of small machines to thirty tens of thousands of Yuan "sunshine climate testing machine", all are running in seconds.

Because here is responsible for the daily output of about 300 (including clothing, shoes) detection report tasks.

The reporter saw that an ordinary T-shirt of Lining actually passed 23 test items, including soap resistance, dry and dry resistance, moisture resistance, sweat resistance, water resistance, light and sweat resistance, mutual dyeing, color migration, bursting strength, seam strength, shrinkage rate, water washing distortion rate, delayed washing, pilling, thread lifting, weight, formaldehyde content, light resistance, fiber content, odor, azo, pH value and so on. The whole process took 202 hours to complete, and 4 tests (light resistance, fiber content, odor and azo) were sent to the National Testing Institute for testing.

"Despite the fact that Lining has the most advanced clothing materials in terms of physical performance, he still has a distance from international brands such as Adidas and Nike," Wu said sincerely.

In addition, because of the "national standard" and other reasons, especially the international community's serious prejudice against "made in China", Lining's self-reliance standard is stricter than national standards and even international standards.

The move is intended to justify the "quality of China".