Qipai Wants To Get Rid Of The Confusion Of OEM

Qipai company, which has always relied on OEM enterprises to solve the problem of capacity bottleneck, recently announced that it intends to build a large-scale industrial park to expand the company's production capacity, so as to expand its competitive advantage. According to Ye Linmao, assistant to the chairman of the board of directors of Qipai, in recent years, Qipai has been seeking breakthroughs in expanding its independent production. Now it is planning to build Qipai "China Fashion Industrial Park" in Yinglin international jacket city. OEM enterprises are also "resources". Ye Linmao said that in recent years, the OEM mode has made great contribution to the sustainable development of enterprises. Up to now, Qipai's annual independent production volume only accounts for a small part of the total sales volume. But gradually, Qipai began to feel "controlled by others" in the production process. "There are many garment manufacturers in China, but only a few have done well, and many brands are produced there. As soon as the peak season comes, the problem comes. " Ye Linmao was helpless. The first problem is that the order cannot be guaranteed to be completed on time. The capacity of OEM manufacturers is also limited. This makes often due to OEM link and delay orders, resulting in losses. In addition, in the peak production season, high-quality OEM manufacturers become "scarce resources". "There are often price increases." Ye Linmao disclosed. At present, Qipai's self-produced products are limited to a few advantageous products of the brand, such as jacket, suit, etc. Other series of products under the brand, such as shirts, T-shirts and other products, mainly rely on foreign advantageous enterprises for its OEM. "Although the detailed planning of the new industrial park has not yet been issued, the company plans to introduce production lines for other series of products in addition to increasing the production of its own advantageous products after the completion of the new industrial park. At least one production line for each product. " Of course, in order to increase the production capacity of Qipai on the other hand, it is necessary to increase the production cost of Qipai on the other hand. Industrial parks can solve the problem of resource waste. As a result of the problem of OEM, Qipai senior management has begun to consider the construction of large-scale industrial parks to expand the independent production capacity several years ago. However, the land resources have not been realized. Qipai employees refer to their current headquarters in Yinglin as "new factory", which was actually put into operation as early as 1999. The Qipai "old factory" with the same area is less than two kilometers away. The two factories occupy a small area, but many resources of the company can not be used together. According to Ye Linmao, last year, Qipai company had the opportunity to rebuild an industrial zone, but the company finally gave up: "previously, Yinglin town government allocated another piece of land to build a new factory building for the company. On the one hand, it will cause great inconvenience to the company's production management. And it still doesn't solve the problem, which means we have to look for more scattered plots. " The planning of Yinglin international eggplant city brings new opportunities to Qipai. Ye Linmao said the land in the city solved the big problem. Judging from the current development momentum, the independent capacity brought by the new industrial park is "enough" for a period of time. At present, Qipai's ambitious new industrial park plan is waiting for the start of the whole project of eggplant city. If all goes well, ye speculates that construction may start next year.