"Shoe King" AOKANG Refuses To Marry Ugly Women And Interprets Famous Brands With Quality.

In the AOKANG Group Image Exhibition Center, there are a pair of shoes called "ugly women". They have been there for 3 years, but these shoes always remind AOKANG people not to forget the quality of their products.

Why are these shoes called AOKANG's ugly women?

Not long ago, a senior manager of AOKANG group told the story of the story: once, due to careless negligence of the packaging staff, a pair of unqualified products with loose heels were put into storage.

When the inspectors found this situation, they immediately reported to the production manager. The manager immediately informed the contractor that the package had been inspected. But the shoes had been sent to the field. Wang Zhentao, President of the company, immediately instructed that "the ugly woman's shoes" with loose heels must be found. He ordered all the goods to be returned to the factory in the offices of the whole country, and then the boxes were inspected again to find out the defective shoes.

This not only increased the freight and manpower, but also missed the season and suffered heavy losses.

Many people are puzzled about this, but Wang Zhentao replied, "what is the money compared to reputation?

Our brand must not be ruined in this ugly woman.

Now, this pair of shoes placed in the AOKANG Group Image Exhibition Center has become a negative teaching material for warning employees.

After listening to this story, the author can not help but "shoe king" refused to marry "ugly" practice!

For enterprises, it is not easy to produce products of high quality, and to launch smart products that are favored by the market. They should not only consume their minds and spend money, but also spend years of careful cultivation. Therefore, enterprises should try their best to maintain the image of products after they create famous brands and call brands.

It is a pity that there are very few other enterprises. Once they have launched the smart products, the shelves will be big. They will assume the "unconditional marriage of the emperor's daughter". They will start to take good care of the bad products and take the opportunity to sell the inferior products.

Such a practice may fool the market for a short time and gain short-term benefits, but in the long run, it also damages the interests of consumers and destroys its reputation. It will only destroy the brand, break the road and lose the market.

AOKANG group's refusal to marry ugly women is indeed a wise move. Its success is that they have a deeper and more thorough interpretation of the concept of "quality" - quality is the life of an enterprise.

In doing so, we have not made inferior products become a "rat droppings, a bad pot of porridge". It keeps the famous brand with quality, promotes the good circulation of the advantage of selling well, and can win the favor of consumers, so that enterprises will remain invincible in the fierce market competition.