&Nbsp; Hangzhou Women'S Consumption Concept Is Ahead.

1000 yuan, to buy a pair of short boots that may only be popular for a season, or prefer to spend the same money in choosing a texture.

Spend a lot of money without buying a garment to buy Bra and the brand in time to launch private exclusive customization

Branding says Hangzhou women's consumption concept is also ahead of the country.

1000 yuan, to buy a pair of short boots that may only be popular for a season, or would you prefer to spend the same money in choosing a Bra which is superior in texture and style but can not be shown to many people (Wen Xiong) by Show? Actually, it has nothing to do with economic strength, but a consumption concept.

In recent reports on the Hangzhou market of many underwear brands, the price of customers in many shops in Hangzhou has reached more than 1000 yuan. The brand says that the consumption concept of Hangzhou women is also ahead in China.

Recently, Adam opened a custom shop at D block, Hangzhou Tower. This is also the second exclusive shop outside Beijing. It provides special services for some high-end guests and special body guests. It has already received several special orders from several guests just after opening the cabinet.

Thousand yuan to buy Bra is not a rare thing.

In the first two years, women in Hangzhou feel that underwear doesn't wear to others, so they don't care too much whether they look good or not, so they love to sell underwear, because they can often get a $100-200 special bra.

As a result, the sale of the counters has been greatly affected by the sale of each brand. The impact has been significantly reduced over the past two years. Many customers are willing to spend money on the price bra, and invest less money than clothing.

"Now a combination of bra and bottompants in the mall will cost thousands of yuan. If you buy more, you will have several thousand dollars."

The head of Hangzhou Tower said that the price of these brands of Wacoal, Adam and Ttiumph had already been over 1000 yuan.

Like the VIP of love, if the annual consumption does not reach 3000-5000 yuan, it will not become VIP at all. It has been very common for orders to receive more than 3000 yuan, and the trend of consumption is still going up. Taking star series as an example, starting from 700 yuan to 1800 yuan, sales also reach an increase of 30% over the same period.

Taking the high-end line is another common feature of bra brands.

In the past two years, LA CLOVER, Wacoal's Salute, Ttiumph's Valisere and other high-end series have also been stationed in Hangzhou.

LA CLOVER's guests buy Bra yuan is also uncommon, and the Hangzhou Tower's recent La Perla is also very high-end underwear, the lowest bra is also more than 4000 yuan, a little more expensive bodice alone up to 10000 yuan.

Love investment Bra shows that consumption concept is very advanced.

"To some extent, the more women are willing to spend on Bra, the more advanced the concept of consumption is, and the more mature they are."

Underwear brand analysis.

If you buy a pair of short boots that are popular this year, or some famous brand handbags, at least you can bring them out to show others that some guests are doing something because of flaunting or vanity. But if you invest large amounts of money on the bra but rarely out of the demand of vanity, because the Bra can't show it to many people, the person who wears it feels comfortable or feels beautiful, so the consumption of most Bra is relatively rational.

"We have investigated underwear consumption in many developed countries and found that many foreigners are willing to buy expensive Bra and sometimes wear only ten dollars T-shirts."

Underwear industry veteran said, on the one hand is because foreigners love underwear outside, so Bra will choose that kind of beautiful, and on the other hand because Bra is relatively high technology content, so more willing to invest.

Exclusive customization can spell out more than 2000 chest types.

Hangzhou women's willingness to invest in Bra is also one of the reasons why they choose to shop in Hangzhou Tower.

The head of the custom lingerie shop said that customers could pick their favorite items in the shop and exchange them for a favorite fabric. The customization fee is 1.5 times the price.

It can even choose other brands of bra, which can collect fabrics for customers and provide customized services.

Because it is custom-made, so the chest shape is entirely based on the guests' own conditions. According to the different sizes of the steel support, the cup and the bottom, the tailor made different collocation, and got more than 2000 types of bra cups. Hangzhou women can find their own in such a large number of chest shapes.

In addition, the shop also provides services for special guests. For example, some women who have had breast surgery can also choose to provide bra specially, which has a constant temperature silicone material and is quite intimate.