Over Two Hundred Million Capital Flows Into Ningbo Children'S Clothing Industry

At this fair, there are many new children's wear brands. Among them, the Ningbo children's wear brand "Jia Bi Shui" is a typical representative. The cartoon character of the brand is a little boy wearing a red pullover and a black cloak.

"Although we have been preparing for our children's clothing brand for two whole years, our brand has only been born for more than ten days. The brand registration was completed more than ten days ago, and the brochure of the brand is printed on the first day."

Chen Guoping, director of Ningbo knit Knitted Garment Co., Ltd., told reporters that the company has been producing more than ten years of children's clothing, and has been doing many foundry work for many famous children's wear brands in the world for many years, such as France's Jay Cardy and Italy's PETIT. These brand children's clothing sells at a price of one hundred or two hundred US dollars.

Now he has registered a professional children's clothing company, with a professional designer team, but also designed a complete set of cartoon images and stories for children's wear brands.

"This dress Festival is the first appearance of" Canada ". Judging from the reaction of customers, it is very good for us.

Chen Guoping told reporters that the domestic marketing of Canada will adopt the way of combining online and offline. In order to expand foreign markets such as Italy, the company has asked Italy designers to design the export image of "Canada".

"Our foreign trade business is still being done. The investment in children's clothing will take a small step forward.

It is certainly not easy to make money in the first few years, but we intend to subsidize it with the money earned from foreign trade, but I believe that in a few years, children's clothing will definitely be a main direction for our company's development.

According to the introduction, children's clothing industry is becoming a new hot spot in Ningbo's clothing capital pursuit. Over the past two years, over two hundred million of Ningbo's clothing industry has poured into the children's clothing industry. Lion Dun, long Long Guotai, Taiping bird and some foreign capital have entered into the children's clothing industry. Now Ningbo has more than 20 children's clothing enterprises with its own brand, old brands such as one stop, spring sprout, and KIDS, new brands such as AI FA Bei, Xiao Hu Patti, Lai Di Shang, Barbie Le Le, Didi deer, Xiang Ke and so on.

Ningbo children's clothing has initially formed a brand lineup of development lineup.

A large number of clothing capital go together to enter the children's clothing market, mainly in the children's clothing market huge development space.

Children's clothing has been recognized as the last profitable piece of clothing in the last two years.

According to the Conservatives of the industry, there are about 314 million children under 14 years of age, with a average price of 150 yuan per child and 2 children's clothes per child, and the capacity of the Chinese children's wear market has exceeded 90 billion yuan.

At the same time, with the acceleration of urbanization, the urban population is also increasing rapidly, and children's clothing market has great potential.

In fact, the scale of children's wear market is far more than 90 billion.

There is also a huge gap between Ningbo's children's wear market and consumer demand and market status.

This has brought a very good brand development for children's wear.

Chen Guoping has another view, "I think that compared to the already fierce competition in the men's and women's clothing market, the market share of children's suits is very large, and there is great room for development.

And now many young parents are 80, and are very willing to spend money for their children.

Reporters in the interview found that a similar number of people are not in the minority.

Because the market of men's and women's wear and casual wear has entered a relatively saturated period, this is a major reason why many garment capital has entered the market pattern yet to be determined.

"The market space of children's wear is still very large. Compared to adult clothing, children's clothing brands are not many, and the intensity of market competition is far lower than that of adult clothing. Low market concentration also provides opportunities for new brands."

Zhu Xiayan, designer of spring sprout children's clothing, believes that children's clothing market is promising. However, the lack of professional designers and the low profit of children's clothing are unfavorable factors for developing children's clothing.

"The technical complexity of a single piece of children's clothing is not lost to adult wear, but the money that an adult buys for a dress can buy several children's clothing, so the profit rate of children's clothing is not high as the adult clothing.

However, this is also a reason why children's clothing market is far less competitive than that of men's and women's clothing market.

The brand awareness of children's clothing enterprises needs to be strengthened.

Seeing the booming children's clothing market in Ningbo, some professional children's clothing brand planning agencies also come to Ningbo to find business opportunities.

Yesterday (October 22nd), at the 3 exhibition hall of the clothing fair, the reporter saw a cartoon brand authorization and planning agency in this booth. The Shanghai super cute Culture Communication Co., Ltd., authorized the brand of children's clothing, such as Japanese tinkling cat, American Garfield, American Snoopy, South Korea's confused doll, Holland Mi Fei, and many original cartoon characters.

"The clothing industry in Ningbo has brought about many brands of children's clothing in recent years. On the one hand, we can provide brand authorization for children's clothing production. On the one hand, we can also provide a complete set of children's clothing brand planning scheme, such as original cartoon images."

Shanghai super cute Culture Communication Co., Ltd. responsible person said, a good brand image is a prerequisite for the success of children's wear brands, and for some children who are just beginning to make children's clothing, often face professional children's clothing brand planning or lack of designer's condition, if authorized by the use of well-known brands is a good solution.

According to the introduction, the use of famous brands is expensive, millions of dollars a year, while some original cartoon brands cost only 30 thousand yuan ~5 yuan a year.

Although holding the authorization of many world-famous children's clothing brands, yesterday, reporters saw at the company's booth that the scene was very cold, and few clothing companies patronized.

"When we participate in exhibitions in Shanghai, Fujian and other places, there will be a lot of clothing companies to find our talks, but we feel disappointed after 2 days in Ningbo."

The company official said, to a certain extent, this shows that the brand awareness of Ningbo clothing enterprises, especially children's clothing manufacturers is not strong enough.

Nowadays, there are not many brands of children's clothing in China, and children's clothing is facing the phenomenon of homogenization competition. On the one hand, this shows that children's clothing market has great potential. On the other hand, it also shows that the brand awareness of children's clothing enterprises needs to be strengthened from the national situation.

Clothing industry associations believe that the current Ningbo children's wear plate, there are not many well-known brands.

Because many children's wear brands are pformed from foreign trade enterprises, these enterprises need to explore and try in brand design, channel development and maintenance, terminal operation and so on.