Viewing Pformation And Upgrading Of Ningbo Garment Industry From The Expo

"We will have more than 20 new stores in domestic cities this year, and domestic market sales are expected to grow by 50%."

"We will enter the domestic market with our own brand products. Next year, 90% of the provincial capitals in the country will have our clothing sales."

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This year's Ningbo Clothing Fair once again witnessed the confidence and strength of Ningbo textile and garment enterprises to expand the domestic market.

This confidence comes from their recent gains in testing the domestic market.

In 2010, the proportion of domestic clothing sales in Ningbo exceeded 50%, an increase of 28.6% over the same period last year.

On the market distribution, Ningbo clothing also moved out of the southeastern coastal cities, advancing towards the Midwest cities.

The broad stage of the domestic market not only brings opportunities for Ningbo garment enterprises to expand domestic sales, but also provides opportunities for pformation and upgrading for many enterprises that are accustomed to OEM (OEM).

In the process of fighting the regional market, Ningbo garment enterprises "exert their strength", while giving full play to the advantages of manufacturing, constantly enhance their capability of independent design and modern marketing, and take the road of brand development.

"Before doing foreign trade, we only know that orders are made for others, and now we turn to domestic sales, only to find that it is difficult to build independent brands. Therefore, we rebuilt the old brand GARMEE. In a short span of a year, our products have been popular in the mainland markets like Nanchang, Wuhan and Chongqing."

Hong Yiping, director of Ningbo Zhonghui Knitted Garment Co. Ltd., said that the domestic market is a fair wrestling field, whose products are loud and the brand influence is great, and the products sell well.

Like Zhonghui, a lot of Ningbo garment enterprises, which are mainly foreign trade, recognize the importance of brand establishment. The great potential of the domestic market has also given them inspiration and confidence in nutrition and independent development.

As one of the earliest brands of children's clothing in China, "one stop" started last year, and increased its inward lead to designers in Ningbo, Shanghai and Hangzhou. Brand production and promotion capabilities continued to rise.

Now, they can "pform" more than 500 kinds of four seasons single products every year, deeply loved by Chinese parents and children. Fig women's clothing, through the mode of participation of Italy famous teachers and mainland elite, has created a fashion suit for Chinese fashion and intellectual women, and has a high reputation in the high-end markets such as the Mixc, Hangzhou Tower and Shenzhen.

Now, in the mainland market, not only YOUNGOR, Roman, GXG, Taiping bird and other "old" brands are widely known, even some new show is also famous.

Behind the brand competition, we should consider from design to manufacturing, and then to the innovation of the whole industry chain.

After two years of immersion in the domestic market, Ningbo garment enterprises are gradually improving their capabilities in integrating regional resources and refining industrial chains.

Last week, with the opening of Hefeng creative Plaza, fig's design studio in Hefeng also opened its doors.

Two years ago, fig took a look at Hefeng, because the future will gather in China's fashion design elite, which is good for recruiting talents, so as to realize the research and development dream of "Fiji" brand women's "200 single products a season".

This year, YOUNGOR launched the six major brand studios, building large flagship stores in Hangzhou, Xi'an and Shanghai, striving to increase domestic market turnover by 20% and increase profits by 38% annually.

YOUNGOR will design frontiers close to sales destinations, so that products can keep up with market demand.

Some foreign trade clothing pformation enterprises are also unwilling to lag behind, they from Ningbo and foreign universities and colleges to create materials, and train their own design and marketing team.

The products of Chung Hui and Zhuo Yang home textile products began to recruit talents from local colleges and universities in the Ningbo famous brand direct selling center, and quickly filled up the short board of sales.

According to incomplete statistics, over the past two years, the sales volume of home textile and clothing products of the six famous Ningbo direct selling centers has nearly 100 million yuan.

In the process of constantly moving towards the domestic market, Ningbo garment enterprises also "pform the whole into parts", pfer some labor-intensive industries in the production and manufacturing chain skillfully, and make room and energy to concentrate on designing and marketing articles.

According to the characteristics and advantages of different regions, we choose partners for production.

Their jeans production base was in Guangdong, and sweater processing base was chosen in Tongxiang, Zhejiang.

Fig set up a production base in Fuzhou, Jiangxi, thus facilitated the entry of products into the mainland markets such as Hubei and Henan.

For the first time, the national Department Store Association purchased the "Ningbo outfit", the domestic electricity supplier theory and regional joint marketing, and designed the first show of the new city.

At the clothing fair, one of the good news from the domestic market has added unlimited momentum to the construction of cross regional industrial chains for Ningbo garment enterprises.