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Salute Ebay

2011/10/26 13:27:00 24

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In recent days

TaoBao

The "injured city" incident aroused widespread attention from the central ministries and commissions and the investment banks outside Wall Street. No matter what the standpoint is, no matter what the standpoint is, it reflects a basic fact: Taobao is big enough, Too Big to ignore! On the contrary, the object eBay that Taobao once studied is also very large, but it is more and more ignore by the media and investors.

EBay used to look at Taobao in the rearview mirror. Now, it seems that Taobao can't see eBay in the rearview mirror.

At this juncture, look back at the way and the way eBay is walking. There is no scenery or inspiration.

Slow advantage

In October 19th, eBay released its third quarter earnings report, revenue growth of 32%, profit increased by 13% to $490 million 500 thousand, and annual revenue is expected to be $11 billion 500 million ~116 billion.

This is a brilliant financial report, but it can also be said that today's eBay is a truly large and medium-sized company, it has become less rapid growth and attracting attention. Steady growth is its current financial silhouette, and behind this steady growth there is a slightly slow "gentle pition".

The reason for this is a gentle pformation because eBay is a big "flea" at the very beginning.

market

"C2C is the main business mode, and many of them are second-hand goods. Until many years later, they did not expand like B2C in the Amazon, but did not expand as much as Taobao, from C2C to B2C until B2B2C.

Since Amazon's growth is too fast and eBay's total market volume is limited, eBay started a three year pformation in 2009. In the field of electronic commerce, it can be seen that big ships are turning around and are not tired of being slow.

EBay encourages businesses to directly sell new products, increase the classification of goods, improve search results, etc., and become a more comprehensive electronic shopping mall, or it is becoming an aging, slow Amazon.

Today, auctions and second-hand businesses are still one of their main sources of revenue. PayPal, MarketPlace, and the recently launched open e-commerce platform X.commerce are launched in turn.

This slow and gentle loss has made it lose the first place in the market, but it is also safe and reliable, so far it can still guarantee a more robust growth.

Therefore, whether PayPal or MarketPlace, has gone through a long period of polishing, user experience is excellent, integrity certification and other problems are less, this is slow advantage.

Different from that, most of China

Electronic Commerce

Enterprises are rapidly expanding from one area to another, even from one mode to another. For example, C2C is still not enough, and soon introduced B2B2C, B2C, group buying, and so on.

This is not only the case with Taobao, Jingdong, but even some very small websites.

What we need to know is that in China, even the traditional logistics team and marketing team do not have enough talent. In the large number of e-commerce websites that are launched by all kinds of e-commerce websites, how many of them are really worthy of the name in the high-end business teams of the so-called electricity suppliers who run fast and do not wash mud, and the so-called "high-end" teams that run jobs?

For example, ignoring the protection of consumers and lowering the standard of honesty, we should first make people earn money, raise pigs first and kill pigs.

Everywhere is the destruction of rules.

When everyone sees that e-commerce must be fast, fast and slow, sometimes it is not possible to ignore the benefits of slow expansion.

Without exception, all of them are deeply branded on China's "anxious country". Behind the urgent need is whether they want to dominate the world, or do they have to support their families?

Fast scale

Behind all these "anxious" words, the most neglected consumer is the same. In the case of Taobao incident, the interests of consumers are considered least.

Not only Taobao gate, those large number of group buying websites, those who rush to walk, those who want to manipulate the ratings of the website, and their sellers, those who are desperately trying to dig up their opponents, and have no definite direction for development after the chase, those who try their best to show, flicker, and pretend fox trot dance.

In the Vanity Fair of electronic commerce, there is a lot of colorful chicken feathers everywhere.

But what about consumers? I am a fish, but you are not equal to each other, or you have different skills.

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Therefore, the Chinese people who have enough capital to drive, have enough entrepreneurial spirit and have enough desire to create wealth, e-commerce in China is developing faster or even leapfrogging.

However, what really worries people is that behind these fast is a fast, unprincipled, scale-free and boundless. The winner is king alienated into money supremacy, while the customer supremacy is dwarfed as a customer lamb. After the law and contract become the plaything of businessmen, what kind of eco business ecosystem can be built on the quicksand of honesty?

When we see the eBay that has tended to "lag behind" and the figure of the once giant, we should show more respect because it always respects the basic business rules, respects the foundation of honesty and credit, respects the opponents, especially respects the customers.

For example, PayPal's perfect API services, such as the latest X.commerce, are designed to build a common ecosystem. The latter can be regarded as a SOA cloud service infrastructure platform.

It is hard to imagine that entrepreneurs who run blindly and impetuosity and anxiety can really settle down to develop solid foundation technologies and basic businesses.

However, without these solid foundations, even if we achieve the first and second, even if the money is personal, the foundation for the future will eventually be unstable.

The author believes that in all the KPI indicators of the electricity supplier enterprises tend to be faster and bigger, add several slow indicators, add more refined indicators, or which enterprises will feel more durable and more vitality.

Anomie business is like a derailment train. Is it safe even if it is high-speed rail?