Li Guangdou: To Improve Soft Power, We Must Understand Stories.

Hua Sheng Zhi Ye -- Li Guangdou, founder of Li Guangdou brand marketing organization

China has no shortage of culture or funds, but after thirty years of reform and opening up, in the second ten years of twenty-first Century, many entrepreneurs have many puzzles. How should we go? Today, I would like to provide you with a train of thought to turn the manufacturing industry to the fashion industry as soon as possible, and hope that the Chinese garment industry conference will become a fashion conference later.

I think from the manufacturing industry to the fashion industry pformation, I also have a lot of experience to communicate with you. I am also a brand consultant of China clothing association. I also hope to have a chance to contribute to China's garment industry. Next to President Chen is my college student.

First, I want to share with you a micro-blog that I sent before the meeting. The micro-blog was forwarded ten thousand times to see how much the brand negotiated, and you wanted to buy the brand. The price of LV was over twenty thousand yuan, but the cost was only 300 yuan. But after I sent this micro-blog, many people were scolding me. What brand name do you call it? Do you know what brands are, what is culture and what is history? I think netizens are the language of the mob. Why is LV bag the fastest growing package in China? Later, Na Ying told me a paragraph, when they left Beijing, their daily standard of living was greatly doubled. She had an index rising from Beijing, and the price of vegetables rose, and fell back to Beijing.

As soon as she leaves, her nanny takes her LV bag to the vegetable market, and the security guard notifies quickly.

The vegetable sellers knew that the LV package was booming and the luxury car became a status symbol.

Global luxury goods grew by 12%, and China's luxury goods increased by 30%, second only to tax revenue growth.

A few years ago, I mentioned that the clothing brand refinement proposal, the world 5 billion people, we average three clothes per person, the Chinese manufacture becomes the cheap pronoun, I think since the reform and opening up, China's biggest mistake is, has not established the Chinese brand self-confidence degree, the Chinese consumer does not need own brand to be proud.

For example, Pierre Cardin, Rolls-Royce, and card Dan ton also become luxury goods, Chinese people in the brand, whether you admit or not, I believe that all 90% people have the tendency of foreign brands.

The EU is specially registered for a commodity not a Chinese trademark. China has nothing to be proud of as a second economy.

When Japan overtook Germany as the second world economy in 80s, Japanese brands had a great impact on the global economy.

Let's talk now.

A large number of foreign trade enterprises will die. The global manufacturing enterprises are pferring production bases to Philippines and Vietnam.

Population, due to our strict implementation of population policy in China, and there is no sign of loosening of this policy, there will be labor shortage in China.

Environmental costs, before the village head can open factories, and now compete in any city are real estate, these three factors cause a large number of Chinese garment manufacturing enterprises to face the problem of life and death.

What do I do at this time? I will give you a solution to strengthen your brand, make a distinctive brand, and let China.

Now many people in the Internet consume Korean clothes. Is the clothing industry without a future?

I think the most promising thing should be the clothing industry, not the real estate industry. The Chinese garment industry has made 1 billion very successful.

Nowadays, less and less money is spent in daily consumption, and more and more clothes are being bought.

Many rich people have bought houses for five years. The biggest problem is that they have no place to put their shoes. Many people have three rooms and one room. They only take a house to put their clothes on.

Clothes are the only ones that are not enough to buy. I know a champion of the Beijing swimming team. There are more than 100 swimsuits and clothing consumption is an unlimited consumption market.

Everyone is engaged in the clothing industry, everyone wears clothes. Who can tell me what is the essence of the clothing industry? Many people say that the clothing industry should make fabrics and make style. In fact, the clothing industry is a fashion industry. Everyone is most afraid of being told that you are behind the times. I find no clothes and clothes to wear. Last year's clothes had no way to wear. Making clothes industry is very good.

How do you change from manufacturing to fashion industry?

Look at the vicissitude of China's clothing industry. What is the feeling of a Chinese railway station in 1990? What was the migrant worker at that time? What is the current situation of migrant workers? Is it more and more fashionable for a migrant worker to become a country? Even when your clothes can't meet the demand, even the rural people and the fashion industry will continue to come in.

I said to the Olympic badminton team and table tennis team that table tennis was less and less concerned because China was the winner. Then I told the tour leader that when the dress was moving, you made the skirt shorter than a few centimeters. Later, we all passed unanimously. You see, the shorter the skirt is, the higher the audience is.

Next year, we will see New York's fashion week and Paris fashion week. The skirt length is inversely proportional to the economy.

Another Chinese entrepreneur went into a misunderstanding, and felt that culture represented China. Many people said that we should go back to ancient times. We should wear long gowns and robes. During the Northern Wei Dynasty, we dressed in foreigners.

A national suit index represents the civilization index of a country.

What is clothing? It's not about selling a dress, it's about changing a person.

Pierre Cardin has a famous saying that all female models have taken off their clothes. If you don't take off your clothes, how do you put on my clothes?

We have just opened the six plenary session of the Chinese Central Committee to enhance the soft power of Chinese brands. The first time Hilary Te came out.

What is the strength of the United States, not because the US Army is not the US dollar, but the 100 most valuable brands in the world that American brands permeate all corners of the world. The first ten brands are all American brands.

You haven't been to the United States. New York tells you that the American lady is the best at telling stories.

In 1972, Nixon came to China, when China and the United States had not established diplomatic relations, they have begun to study what Chinese people like most? Say the Chinese most like panda, and also like kungfu, can we put panda and Kungfu in one piece. The Hollywood script "Kung Fu Panda", "kungfu Panda" is now only 2, because the ratings are absolutely no problem in China, the global box office is 7 billion, the Americans do not speak panda, the Americans do not understand Kung Fu, but an American "Kungfu Panda" earned it back.

We found that all panda action and image copyright are in Hollywood, so panda in China, panda copyright in the United States, this is the reason why the US economy is strong.

For example, the tourism industry, the United States has only 100 years of history.

Chinese people say that we want to revive culture. Last year, our film industry sold 10 billion. How much is Hollywood movies in the United States? If a country wants to engage in culture, it must learn to tell stories. In Singapore, it was only 68 years before it was founded. It was nothing but a desert island. Li Guangyao said that we should develop tourism and recombine the old elements. It is also called innovation. Many people say that 95% of them are all Chinese. Let's play a big sword with Guan Gong. What do Indians do? What do Malaysia do? Singaporeans will have a common understanding.

Only one totem sells 1 billion annually.