The Concept Of "Radiation Protection" Will Pry The New Fulcrum Of Children'S Shoes Market.

At present, due to the huge consumption potential of children's market, there are more and more kinds of children's shoes in the market of children's shoes. Fashion Stronger and stronger. But at the same time, in order to cater for Trend And fashion needs, many children's shoes are ignored in the design. Comfort And functionality. Moreover, domestic children's shoes brands emerge in an endless stream, such as POOVE, Yong Gao, blue cat, and cincon, etc. Although the sales channels of Chinese children's shoes are still at the initial stage, they have begun to enter the field of brand competition, which makes the competition of Chinese children's shoes industry more and more intense. Under such industry background, the core of children's shoes should not be put on fashion again, but should be placed on comfort and functionality. This will not only cover up many fashionable children's shoes, but also fill gaps in the market of children's shoes. That is to say, shoe companies should look for new product features and pay new value to products.

With the progress of society and the development of economy, all kinds of household electrical appliances have entered the family. Computers, cell phones and microwave ovens have gradually entered into people's lives. electromagnetic wave And children in such an environment will be more and more affected by electromagnetic radiation, which will undoubtedly arouse parents' attention.

Research has confirmed that children are sensitive populations of electromagnetic radiation. Electromagnetic radiation will increase the risk of cancer in children. Electromagnetic radiation may also lead to mental deficiency in children. In a long-term environment of high electromagnetic radiation, the blood, lymph and cell protoplasm can be changed, resulting in the occurrence of childhood leukemia. I understand that there are more than 400 children suffering from leukemia every year in Italy. Experts believe that the cause is that children suffer from serious electromagnetic pollution. Therefore, it is urgent to prevent and control radiation pollution.

Based on this social background and consumer demand, the "radiation protection" products are gradually appearing in people's life and work. This has opened up a new market for the footwear industry. Radiation protection The function is eager.

Nowadays, there are not many children's footwear products on the "radiation protection" market. Therefore, it is worth attracting more attention from shoe manufacturers, and developing this product through various advantageous resources. The author thinks that the radiation proof children's shoes are made of metal fiber mixed shoes making materials, and have children's shoes that reduce or shield electromagnetic radiation and radio wave radiation. Shoe manufacturers can learn from the manufacture of radiation protection clothing, because the radiation protection clothing industry originated in China in the late 90s of last century, and has experienced more than ten years of development, and the industry is becoming more mature. In this way, we can see that the development of radiation proof children's shoes is vast, and shoe enterprises must make detailed and specific plans if they want to get the leading position in this market. First, conduct market research to understand market demand and identify potential areas. Moreover, the shoe enterprises have strategically propagated the relevant information of "radiation proof children's shoes" to the crowd in these areas, so that the concept of "radiation proof children's shoes" popularized by shoe enterprises can be deeply rooted in the hearts of the people. Finally, we use integrated marketing to push the product to the terminal and further improve it. Terminal experience 。

Nowadays, in the brand homogenization and fierce competition of children's shoes industry, shoe manufacturers are also looking for new product features, enhancing the added value and competitiveness of the brand, and the "radiation protection children's shoes" will become the new positioning of children's shoes.