The Tide Of The International Brand Declined &Nbsp, And The Small Wave Brand Came.

Reporters came to the Mixc to see that the PINKO counter, which was originally located on the two floor, has been closed to visitors. The entire counter is wrapped up by a silver gray cloth and is being decorated inside. Subsequently, reporters from the relevant responsible person in the Mixc has been confirmed that the design for the young women of Italy clothing brand PINKO has indeed removed from the Mixc.

PINKO

Case: international tide card quietly withdraw cabinet

Last weekend, when Miss Qi was walking around the Mixc, she accidentally discovered that her beloved Italy clothing brand PINKO had been quietly turned off. "I always liked this brand. Every time I went to Hongkong, I would buy it, and the quality was very good. I had several clothes for his family." Miss Qi felt very sorry. "This brand is very popular in Italy, but I don't know why it is disordered in Hangzhou. Is it not acclimatized?"

Reporters came to the Mixc to see that the PINKO counter, which was originally located on the two floor, has been closed to visitors. The entire counter is wrapped up by a silver gray cloth and is being decorated inside. Several cleaning staff are busy cleaning up the outside.

Subsequently, reporters from the relevant responsible person in the Mixc has been confirmed that the design for the young women of Italy clothing brand PINKO has indeed removed from the Mixc. "Yes, it has been withdrawn for some time." The official said that the reasons for dismantling should be various, but it is not convenient to disclose.

One industry insider said that the reason for the withdrawal of a brand may be its poor sales performance, which may be related to the overall direction and structural adjustment of the shopping mall, or the expiration of the contract or the strategic adjustment of the brand itself. We can not deny the popularity of the tide brand in Hangzhou because of the withdrawal of a brand.

Survey: there are big fans in niche industry.

Also in the Mixc, reporters turned around and found several low-key international tide cards, quietly doing a steady business.

In the corner of the first floor of Shang Tai Department store, there is a French brand MANOUSH full of gorgeous Bohemia style and selling small dresses. Simple decoration makes you feel that this is an international tide card in Paris's old Buddha's department store, Le Bon Marche and New York's Bloomingdale 's.

Sales staff said that although the price of these small tuxedo, 5 thousand yuan, but there are many fans. Two days ago, they also met a girl in Jiaxing, who was more than 20 years old. She was very slender, with long hair and beautiful hair. She hurried to the shop and picked up a rose dress with a red back and a long dress with a long design.

"She is going to Shanghai to take part in an important event. On the Internet, we found that there was a special counter of our brand in Hangzhou. We deliberately picked up a small dress in Hangzhou, which was directed against the brand, not even the gifts." The salesperson said, "because we haven't done much publicity before, many customers don't know our store, but some knowledgeable customers will find us online and rush to do the shopping."

Another designer from France, GERARD DAREL, doesn't look very special at first glance. In fact, many Hollywood stars love her family's clothes. In Paris's spring, old Buddha's, Bon Marche and other international fashion shops, there are also her counters. The most famous one is the "24 hours bag" of her family, which means that the bag that can be used for 24 hours a day has large capacity and looks not bloated and fashionable. It is said that Hangzhou is very popular with mm.

And Italy brand M MISSON, famous for knitted sweaters and coloured stripes, is also favored by some 30-40 year old women who are good at scouring goods. These international tide cards are rarely publicizing in China. Usually only knowledgeable people and people who are very familiar with fashion will understand. But because of their quality and reputation, there are still a lot of Hangzhou people who pursue quality of life to search these big "landing" messages from the Internet and to go shopping in local shopping malls.

Hangzhou people: from "tide card" to "initiative tide"

Reporters learned that these small brands of customers are relatively stable, one-time consumption of two or three pieces, tens of thousands of yuan, is a common matter. Once the Hangzhou people have recognized a tide card, their loyalty is very high. Often become fans just today, immediately leave a phone number, always urge the shop assistant to "notify the new product", and rush to come up with the new product.

A salesperson from a small designer brand OIKOS told reporters that the sales performance of their brand has been ranked the champion in the counter of the two floor of Shang Tai Department store. Sales are very stable, and the monthly sales of seventeen eighty thousand is quite common. "We will have a new product coming to the store in two weeks. There is no discount at all. There are only two discounts at the end of the season, most of them are regular customers, and they will bring their friends here. They are all going back to business, and some guests will buy more than 10 pieces at a time." The salesperson said.

Cross border designer X-MOOM is selling well in Shang Tai Department store. Their designer team seeks the most fresh and fashionable design inspiration all over the world, and designs the most popular fashion costumes of the season according to the stature of Asia. It is reported that, considering the different shapes of Europeans and Asians, designers will first design more than 10 different kinds of clothing, and try to choose the most perfect clothes after being tried out by Asian models. And from inspiration capture to design, to sample, and then to sales, the whole process is very fast.

Another brand BITTOKO sells well, and the designer is Chinese and Japanese mixed race. When talking about their boss, the clerk praised him as a perfectionist. It is said that all the clothes in the shop are designed by the boss, and are designed by hand. The funny thing is that whether they are fat or thin, they will feel fit when they wear their clothes. Thin people wear hip-hop fans. Fat people are thin and unique.

The reporter found that this designer designed the tide card, clothes hung there feel nothing, usually put on the upper body effect is very good. Because these clothes are very damp, it looks strange. Cutting, splicing, fabric and design are very different from the popular brands that we used to be familiar with.

"In the past, we had to spend a lot of time persuading our guests to try it on, wear it and feel the effect of the clothes, but now many customers are beginning to get used to it and take the initiative to accept these designer trends." Many salespeople in the interview invariably say that Hangzhou people have gradually changed from "tide card" to "initiative tide".