Underwear Industry: Resolutely Safeguard The Hard Won Brand Equity

Recently, a company in Guangdong applied for 266 applications at a time. Underwear industry Home trade trademark, these applications register Most of the trademarks are the same as or similar to the well-known trademarks of Chen Dian bra Association and some underwear enterprises in China. This event has shocked the relevant enterprises of China Textile Association underwear Committee and Chen Dian bra Association. Worry 。

The collective rights protection that the relevant enterprises took by the Chen shop bra association also started. This is also the first action organized by the industry organization for trademark rush registration. In October 26th, Peng Guifu, chairman of the China Textile Association's underwear Committee, and the former deputy director of the Trademark Bureau of the State Administration for Industry and commerce, deputy director of the Trademark Review Committee, inspector of the Bureau, Hou Li Ye and other related leaders held an emergency meeting at Chen shop, Chaonan District, Shantou, Guangdong. consult 。

At the beginning of October, the Chen shop bra Association issued a notice of rights protection to hundreds of underwear enterprises involved in this trademark rush registration incident, calling on all relevant enterprises to unite and form a joint effort to safeguard the hard won brand equity. Prior to this, the China Textile Association underwear Committee has been formally involved in this matter, and with the Chen shop bra association to form a trademark collective snatch event Rights Committee. Rights protection The plan actively collects relevant evidence, collects materials, and reports to the SAIC as soon as possible, striving for effective implementation of rights protection activities.

The leaders and members of the Puning quicksand chamber of Commerce, the grain and Rao chamber of Commerce, the two British Chamber of Commerce, and the Federation of industry and Commerce of the gorge are also participating in the event.