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Dresses Became The Highlight Of Shanghai Fashion Week This Year.

2011/10/27 18:12:00 62

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Shanghai Women'S Fashion Week Highlights

To break the "made in China"

Shanzhai

Cheap and low-quality impression is a good way to rely on Chinese designer brand.

Guangzhou's "exceptions", Shanghai's "German poetry" and Hangzhou's "Jiangnan cloth".

This batch of authentic local designer brands with strong style, high quality, low price and famous overseas is one of the few fashion brands that can be proud of us nowadays.

In 2008, the "exception" staged a "useless" release in Paris fashion week. "Jiangnan Buyi" is the highlight of Hongkong fashion week. Shanghai fashion week will usher in this year's "Decoster Concept".

These brands may be rivals, but more are comrades in arms, who work together to create brand names for Chinese designers.

Benchmarking

。

The group of designers and the "brothers Cup"

origin

In the early 90s, there was no CHIC in China, no professional costume design competition, nor a public platform for designers to show their creativity. In 1993, a Chinese International Youth costume designer competition called "brothers Cup" came into being.

The exceptions, Ma Ke, ZUCZUG, Wang Yiyang and Chen Xiang of "De Shi" are inexplicable sources of "brothers Cup".

Wang Yiyang was the first contestant of the "brothers Cup". The nomadic worker won the bronze medal, and was seen by Chen Yifei. At that time, he was 27 years old. Under the leadership of Chen Yifei, he created the first Chinese designer brand named "Layefe", which was a great commercial success. In the 01 year, he left Layefe, and in 02 years he founded his own brand "ZUCZUG Su ran". It is the only Chinese designer brand who has entered I.T..

94 years and second sessions "

Brothers cup

The gold prize winner is mark.

In the 96 year, mark created an exception in partnership with friends in Guangzhou. In 06 years, he created an independent brand "useless". In 08 years, he came to the Paris fashion week to bring the "useless" release show, and the documentary film "useless", which was co operated with director Jia Zhangke and won the Venice Film Festival. From the beginning, the works were sold to small shops, and now more than 60 stores in 30 cities in the country, with an annual turnover of 300 million or more, are the longest and most successful designer brands in existence.

Chen Xiang and Marco took part in the same "Brotherhood", while Chen Xiang won the bronze prize.

Chen Xiang, Wang Yiyang and Hu Rong who were married to Chen Xiang were both founding members of Layefe.

In 1999, Chen Xiang and Hu Rong set up a husband and wife file in Shanghai to set up the world one company. In 2000, they established the brand "Decoster de poetry". In 2003, they entered the Japanese market. Tokyo, Osaka and Kobe all had brand showroom. In 2010, they launched men's clothing and home series, including Xintiandi's concept store, to more than 60 special stores nationwide.

How many of the designers coming out of this generation are still in this stage? How many of them are proud of their achievements? They used to be the competitors of the competition, the friends who encouraged each other on the road to growth. Now they are laughing at the past when they are successful. They can sit on the old friends who are laughing and chatting. They are the predecessors of the first generation designer brand reputation, and also the pride and hope of the Chinese designer brand.

There is no comparison between different styles.

The simple and unique name of "exception" and her reverse English "EXCEPTION" are the symbol of its independence and independence. It is also a portrayal of its design style.

Trend

Break

tradition

Let's dream into reality.

"De Shi" is conveying a relaxed and serious way of life and attitude. Natural fabrics and environment-friendly materials are mainly imported fabrics, complex and exquisite tailoring embroidery and water washing technology, giving people a sense of comfort, fashion and taste.