The Powerful Weapon Of Shishi Clothing -- Tag

In the increasingly fierce competition of homogenization, how do we put the tag into practice and let the tag become the propaganda window to reflect the brand integrity and enhance the added value of the brand, and let the tag become a sharp weapon to enhance the core competitiveness of the brand? In the past few days, the author visited the Shishi Office of Quanzhou inspection and Quarantine Bureau, the Shishi Administration for Industry and commerce, the Shishi quality and Technical Supervision Association, and the national textile quality supervision and inspection center, Fujian workstation and many textile and garment enterprises.

Talking about clothes

Figuratively speaking, the clothing tag is the eye of a garment. Though it is small, its meaning is quite significant.

Xiao Yang, a member of the national textile products quality supervision and inspection center of Fujian station, told the author that in his usual business dealings, he found that many small and medium-sized clothing enterprises in the city did not attach enough importance to the tag. Many of the enterprises that sold abroad to domestic markets were more likely to be incompatible. They all reflected that the domestic market's requirements for the tag were almost harsh.

Xiao Yang's statement was confirmed by Li Jinpai, director of the trademark Advertising Bureau of the Shishi Administration for Industry and commerce.

For example, Li Jinpai said, "now the clothing companies' clothing signs" water injection "has almost become a hidden rule in the clothing industry.

No hair is said to contain wool, a little cotton is said to be 100% pure cotton, and some even use some innovative words to improve the selling point.

Cheating can deceive people for a while, but it can not deceive people for a lifetime. For brand development, do we want to see the scenery for a while or make great progress? It is worth pondering.

Li Jinpai spoke meaningfully.

The problem of non-standard clothing label is very prominent in the past few years, affecting clothing.

The globalization of China's garment market is a foregone conclusion, and no matter whether we go out or stick to our homeland, we can not avoid the problem of tag.

How to fight a beautiful market battle in front of its own door, "hang tag" is a key point that can not be ignored.

During the interview, the inspection and Supervision Bureau of Quanzhou inspection and quarantine bureau pointed out frankly that in the export garment enterprises, there were many examples of the serious losses caused by the tagging of the tag and the actual situation.

In May 2010, the label of a clothing enterprise was not consistent with the fabric content of the label in the garment.

Therefore, if the tag is likened to the famous brand of fashion, it is more appropriate.

However, it is regrettable that there are still a large number of garment enterprises that do not know enough about this point. Even some well-known fashion brands in China have not yet been registered, and this will give the speculators an opportunity.

JIM S brand design director Hui Wen long pointed out that with the improvement of clothing comfort, safety and functionality requirements, the tag will cover more and more content.

Of course, it also bears the functions of instruction and guidance, such as ingredient content and washing instruction.

Therefore, the standardization of tag is the direct expression of the development of domestic garment industry in line with international standards.

Domestic enterprises must attach importance to the specification of clothing tag, because it is a powerful weapon to enhance the core competitiveness of the brand.