Little Tailor On The Internet

In an era of Internet change, no industry can do anything about it. This is the turn of the garment industry's narrow and high-end handicraft industry.

Imagine if every piece of clothing is made.

With technology innovation and Internet platform, you can cut out a fit for you through photos.

Although it is called a foreign name, it is a local company rooted in the Yangtze River Delta.

It is not the designer or entrepreneur of the clothing industry who promotes this change, but a "crossover" star -- Wu Jianke, chairman of Wuxi Jim brothers fashion Customization Technology Co., Ltd., vice president of former SIEMENS home appliances China Co., Ltd., from multinational company executives to entrepreneurs, from the electrical appliance industry to the clothing industry, the span is very small.

But Wu Jianke did not take it as an interview with this reporter.

In his view, what he wants to do is to "subvert the clothing industry's production mode".

This is not only the core competitiveness of the company, but also the vision of its own business.

But ahead of him, there are many martyrs.

Forerunners in the revolution of costume customization have been unable to escape the fate of sacrificial objects.

For example, Levy Strauss (Levi Strauss), a cowboy garment manufacturer, provided many years ago to customize the Classic Jeans service. However, it was necessary for customers to come to the store and measure the body by hand.

In the same period, Mattel Inc (Mattel) customised "Bobbi's friends" and General Mill custom made cereal, because the ordering products brought too much trouble to customers and too many problems in the production process, it became a bright spot in the field of customization.

In fact, apart from a few exceptions such as Nike's Nike ID project, personalized customization is rarely successful.

Can the Jim brothers jump out of the trap of "the mass operation and product personalization"?

IT volume

When the whole appliance industry praised SIEMENS's outstanding performance in 2010, 45 year old Wu Jianke chose to leave the company where he worked for 15 years.

Entrepreneurship is not a temporary impulse.

In a conversation with friends a few years ago, Wu Jianke learned that

At the same time, he also associates himself with his own situation: 180 centimeters in height and a long arm shape, so that he can hardly buy a fitted shirt.

In the existing market, either standardized clothing, styles and numbers are not satisfactory, or traditional tailoring shops, with different cutting levels and slow efficiency.

There are many people who have similar worries and can not buy fit clothes, and the market demand is very obvious.

Wu's goal is very clear, and decided to conquer the production process of producing the ordered shirts quickly.

And he knows that the rapid personalized customization under the premise of scale is a paradox in management.

At first, Wu Jianke was naive to think that the collar and sleeves could be made ready for assembly if needed.

Later it proved that this method was not feasible.

But he is no stranger to computer technology, so he wants to let IT technology take part in volume, design, tailoring and other links.

The core value of the garment customization mode is "fit". Tailored shop tailoring, tailoring, cutting, trying, sewing, re trying, and finishing, the only requirement of the whole production process is around the size of the picky.

Now, through the Jim brothers website or mobile MMS, provide two photos of the front and side, the computer can measure the size of the body and compare with the massive personal data of the enterprise database, then send out the matching plate and digitally tailor it.

These data are derived from tens of thousands of samples collected for free over the past 2 years.

It is not easy to "get the three-dimensional size of human body accurately through two dimensional photographs of human body".

When the pmission picture can measure the size of the development, Wu Jianke and his team opened champagne to celebrate it.

However, it was found that the picture information of the MMS was compressed up to 90% during the sending process, and such images could not be measured at all.

In July 27, 2011, Wu Jianke clearly remembered that this day, his team conquered the original digital imaging reduction technology.

Internet customization

Even when interviewed, Wu Jianke habitually observed other people's clothes.

He set his eyes on a foreign man at the table, and his shirt collar was quite wide.

Wu Yue: "he can't buy the right shirt because his neck is too thin.

But if he told him that he could customize it to Jim brothers, he would probably say 'NO' because he didn't experience it.

Wu Jianke is well aware of the key to high-end Customization: to seize precise customer groups through "experience".

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Unlike traditional sales thinking, Jim brothers sold shirts instead of shirts for the first time, but a beautiful gift box.

There are order vouchers, product atlas, volume description, fabric card and a measuring ruler in the box.

With this box, it is easy for customers to participate in the process of volume, selection and hands-on design.

The value of gift boxes is not only that, but this way of contacting customers has also acquired the body data information of customers, and has begun to establish a long-term relationship.

In September this year, the gift box sold between 500 and 3000 yuan sold tens of thousands of copies.

"At present, the production scale of our 100 employees is relatively small, and we have to make fixed sales."

Wu Jianke said frankly.

"Precise experience" and "user first" deeply imprint the imprint of the Internet industry.

Yes, what is changed by science and technology is not just a quantitative aspect.

In fact, Wu tried to forge new companies on the Internet and reshape the industry.

"New technology is the core and the Internet is the platform and direction for the future."

He told reporters.

Relative to Internet dealers, Jim brothers have made the lead in the choice of richness and real experience.

On the website of Jim brothers, customers can make personalized choices about colors, styles and accessories.

If you do not think enough, you can ask for embroidered letters or words on the corresponding part of the shirt.

At present, the company's computer flexible production system realizes the possibility of designing a fabric with 3 million 200 thousand kinds of shirts and completing rapid production.

This result has increased the design and production management capabilities of the original computer system by nearly 10 times, making it possible for everyone to wear different shirts.

If Jim's model is attributed to technology, it is easy to ignore other aspects.

"Our core members may work in a cafe, and the technicians may be a photographer or a freshman."

Wu said mysteriously, "he may not know the computer, or even know us, but simply tells us how to finish an art work."

If we keep questioning, Wu will not laugh.

The only thing that is clear is that if we use the Internet properly, we can have no lab, no large production workers, or even build our own factories.

Wu Jianke said: "the rigid demand for customization is fit, and the ultimate demand is personality."

By the end of this year, Jim brothers, who have made quick customization, will personalize personalized design sections online, from fitness to full customization.