The Secret Of Foreign Department Stores Is Perfect: Perfect Service, No Price War.

October 26th is the Pacific Ocean.

With the change of people's consumption habits, traditional department stores

Never fight price war.

People who often go shopping "shopping" know that the price war of domestic businesses has gone to a frenzied stage.

Are their usual price cuts.

In France, large department stores usually do not implement price strategies.

In the view of operators, it is better to play their own advantages to conquer customers than to compete on price, and to work hard in terms of the type, quality and quality of goods.

The large department stores in France are 150 years old. Old Buddha, sammardin and Paris spring are all well known and time-honored shopping malls.

In the face of challenges and competition from all sides, the turnover of large department stores in France increased by an average of 5.9% in 2009.

Every year, old Buddha asks the famous fashion designers in Paris to hold exhibitions, and even asks them to design exclusive fashion series for shopping malls.

In the spring, the chain store has worked hard on women's high-end products and jewelry. Last year, it launched a 7000 square meter high level sports clothing boutique. It summed up 250 kinds of sports brand names to adapt to the upsurge of sportswear in Europe in recent years.

In recent years, Lord Buddha has held a national themed display and sales activity every year, bringing in the country's special products, with attractive advertisements and introduction to the traditional culture of the country, which has a strong impact on customers.

East China and Japan, South Africa, South Africa, the Atlantic and the United States have been their guests.

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Chain operators are cost-effective

The retail industry in the United States is very competitive. With the emergence of new retail stores, traditional business models are becoming more and more backward.

Sears group enjoys the reputation of "department store king" in the United States. It has 870 chain stores and more than 1300 stores.

The reason why it has lasted for 100 years is closely related to its business philosophy, business strategy and operation means.

The secret of Sears's success is not to stick to the rules and keep pace with the market.

Sears's success is mainly due to the chain scale operation mode. Because of its large scale, low price and unified promotion, the cost of advertising to each store is relatively small, and it will be in a favorable position in the fierce competition.

As chain stores implement nationwide networking, customers can purchase different places to exchange, which greatly eliminates worries.

For example, a customer bought a calculator in the Sears chain store in the western United States of San Francisco, and returned to New York to find it inappropriate to return it to the local Sears store, which is very convenient.

Sears set up a hierarchical management system in thousands of retail stores around the world, while allowing regional chain stores to operate independently while maintaining the strategic and unified leadership of the company's headquarters.

Norton perfect service

Norton department store, founded in 1963, is made up of 8 clothing stores. Since its establishment, it has established a strategy of winning by service rather than by price.

Norton's pricing is comparable to that of other companies, but it does not compete on price, nor does it cut prices for sale.

Returns are a headache for customers. For customers' return requirements, Norton Company's policy is to give full refund or replacement without saying anything.

A part-time employee of the company once heard a woman complain about a sweater she bought two years ago at the The Racquet Club Hotel. The part-time shop assistant went over to interrupt her, and insisted that she return it to the shop, even though the woman had given her sweater to a friend.

In addition, Norton Company will compensate at any cost when it offends customers.

A business director was suspicious of the store's reputation. He chose two sets of suits before traveling and changed it to the store.

When he did not rush to the airport, he had not changed his suit. He was complacent and thought that the shop was not perfect enough.

But when he arrived at a hotel in another city, he found that a courier was waiting for him. The package in his hand was his own changed suit. He also had 3 ties to apologize.

In fact, Norton's success knack is simple, that is, to provide perfect service to customers.

Selling is lifestyle.

Nowadays, in the cosmopolitan metropolis, the department stores are facing serious difficulties of homogenization.

In such a harsh competition environment, it is better to create a unique "shopping mall culture" than price and commodity.

The aim of Nikki company, a famous Japanese department store, is to provide "young breath", "leisure and comfortable life" for young, cheerful, fashion oriented, eager to live a happy life, and draw a blueprint for future life for them.

In Nikki's stores, they are divided into 3 areas: "new life style perceptual zone", "daily life type perceptual zone" and "installment payment perceptual zone". Each region develops its own unique products according to its own characteristics, so that consumers can get the impression of "going to the store and having a happy day" and "really want to go to that store again".

In today's information age, where online pactions are so flourishing, shopping malls are no longer just shopping places, but are places for people to understand and enjoy new ways of life.

Business philosophy should be changed from "selling goods" to "leading life".