PEAK'S Success In Yi Jianlian'S NBA Stag Home

The PEAK billboard at the bear's home, PEAK LOGO of the Bucks' home basketball corner, after the conclusion of NBA in November, PEAK has completed a stunning move: to enter the Bucks home.

With Yi Jianlian's joining, the NBA Bucks' attention in China has risen, and Chinese enterprises have been salivating for the huge business opportunities of the bucks.

And PEAK has already made the first move to take the lead in signing a contract with Yi Jianlian's bucks. Chinese consumers will soon see PEAK's ads at bucks home.

It is understood that PEAK's cooperation with the bucks is 3 years. The cooperation includes sending Chinese players to the training of bucks, giving priority to signing the Bucks star, and organizing Chinese fans to go to the United States to watch the ball.

"Our cooperation agreement with the bucks is exclusive, that is, the Chinese sports brand that appears at the Bucks home can only be the PEAK family."

PEAK relevant responsible person told reporters.

The reputation of the Bucks has just been heard in the Chinese market. The industry believes that PEAK will not only lower the cost of the bucks at this time, but the 3 year exclusionary contract also effectively blocks the threat of competitors.

Under the agreement, PEAK has the right to give priority to signing the Bucks player, that is to say, Yi Jianlian is very likely to return to pick up.

If Yi Jianlian can really speak for PEAK, PEAK will undoubtedly become the biggest winner.

What is the commercial value of the bucks?

Can Yi Jianlian's bucks become another rocket?

From the end of the Derby war, it seems that there is a drama.

The Derby war, which just ended, made the Rockets' home exploded. It also attracted dozens of Chinese media to go to the ocean for on-site interviews.

In the global, especially in China's ratings, according to incomplete statistics, it has made an astonishing breakthrough of two hundred million.

David Stern, the head of NBA, called the competition the "exclamation point" in NBA history. This should be a metaphor that has long been desired. After all, Yao Ming and Yi Jianlian came from China. Even more than a billion Chinese people, even if only 1/10 people are concerned about this game, can also help create a new record for NBA. At that time, the Bucks become the "meat and potatoes" in the eyes of Chinese businessmen.

Of course, PEAK's frequent launch in NBA is by no means a joke.

According to PEAK vice president Xu Zhihua, since the end of 2005 cooperation with the Rockets, PEAK launched a series of marketing activities around the NBA event to drive the group's annual sales growth.

It is worth reminding that taking the bucks is not the end of PEAK NBA marketing strategy. PEAK will become one of the richest enterprises with NBA resources in China. PEAK's profile as the first brand of Chinese basketball equipment will also be clearer.