Men'S Clothing Brand Seven Wolves Industry Pformation &Nbsp; "Wholesale" To "Retail".

"Men's brand seven wolves industry is successfully pforming."

A garment industry veteran said that from the recent performance report released by the apparel industry listed companies, the Chinese clothing industry headed by seven wolves is adapting to the new consumption era with the rapid pformation trend.

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All say "gold nine silver ten", seven wolves in the "wholesale" to "retail" strategic adjustment, continue to develop rapidly and steadily, the third quarter market performance triumphantly.

A few days ago, the seven wolves released the third quarterly report. In the first three quarters of 2011, the company's operating income and net profit attributable to shareholders of listed companies increased by 33.08% and 59.82% respectively.

In the third quarter, the company's operating income and net profit increased by 49.90% and 100.11% respectively.

The company achieved earnings of 1.02 yuan per share in the first three quarters.

Seven wolves predict that the net profit attributable to shareholders of Listed Companies in 2011 will grow by 30%~50% over the same period last year.

The performance of the "seven wolves" exceeded the expectations of many industry organizations, indicating that its strategy of retail sales has gone smoothly.

The above personages said that in recent years, seven wolves carried out quite a lot of pformation reform, mainly manifested in the channel sinking, vigorously implementing flat management, improving the logistics system, improving the arrival rate of goods, comprehensively promoting the terminal to replace the eighth generation shop image, holding the terminal sales competition, and so on. The implementation of the specific measures has improved the operational efficiency and the reasonable cost control.

Terminal sales competition is in full swing.

"This year, the Wuhan market can be said to be" heaven and earth "and" Xinhai Revolution "100th anniversary, Wuhan is a key tourist city, bringing a very high flow of people.

Although the three days before the National Day holidays had an impact on sales, the cooling of the next few days made the performance increase significantly.

Yang Yan, manager of Wuhan branch of seven wolf, told reporters that although the seven wolf Wuhan branch was established in early 2011, it won second achievements in the recent sales competition of the seven wolves.

It is understood that in order to expand the market and realize the strategic intention of the company's pformation to retail, seven wolves are constantly seeking breakthroughs at the terminal, and the national marketing competition held during the National Day is the latest performance of the strategy.

"We have done more in the preparation of goods this year than last year. The goods in the whole shop are adjusted in time according to the market situation, so it is well adapted to the change of the market."

Yang Yan also said that in order to enhance the enthusiasm of the terminal, all personnel in the company are supported by the terminal during the vacation, and the daily incentive mechanism is adopted to decompose the performance tasks to the daily and apportioned people.

According to the seven wolves channel responsible person, seven wolves franchisees warm up this year's stock raising, through marketing competition, terminal stores, especially direct shops in goods management, shop display, VIP customer maintenance, dress consultant service level has been further raised.

In the competition, the market in the southwest and the central part of the market grew rapidly.

In addition, with the promotion of market activities during the festival, especially the operation of direct shops, a new growth rate has been established. The third quarter results of the seven wolves are quite strong.

Transformation of force terminal image

The performance of the seven wolves has been greatly improved this year, which is closely related to the promotion of the image of the terminal.

In the year of 2011, the seven wolves put forward a thousand shops rectification plan, and promoted the pformation of the terminal image. This promoted the sale, and at the same time, it actively implemented the brand image of the seven wolves and promoted the consumer purchase experience.

It is understood that the latest eighth generation store launched by the seven wolves is a quality upgrading breakthrough of the terminal image. The shop uses black as the dominant color, giving people a sense of nobility, stability, atmosphere and fashion.

The shop adopts LED luminous body, the brand logo wolf diagram appears on the black rhombic glass surface, the atmosphere is simple. The furniture and shelf's window design is black wood and silver metal frame match, simple line, has the international sense design, can fully highlight the seven wolves product unusual quality; the streaming media equipment is embedded in the shop wall, and the product displays mutually, the integral design has also saved the space, the vision is more beautiful, the fashion.

According to the seven wolves' terminal feedback, after the pformation of the store, sales promotion was obvious. Consumers praised the new store image of the seven wolves. They thought it was more fashionable, tasty and had an international norm.

Coupled with the upgrading of the terminal service level matched with the store image, there is a better consumption experience.

"The Chinese clothing enterprises headed by the seven wolves have greatly improved the terminal, which has been adapted to the new market changes in China's overall consumption ability and the improvement of consumer fashion identification ability."

A senior brand veteran said that the seven wolves were trying to improve the terminal because it knew that terminals were the window of the brand, telling consumers vivid brand stories, conveying unique brand culture and brand emotion to consumers, conveying the brand's understanding of fashion trends and the attitude towards consumers.

Through the marketing competition and other measures, the seven wolves closely linked to the logic of "upgrading the quality of single store", and strengthened the fine management, the flat integration of channels and the perfection of information system, so as to enhance the pformation of store image and effectively promote the integration of channels.

Focus on brand terminal landing

"Seven wolves living hall is the best place store in Mianyang. The seven wolves are the most influential and best men's wear brands in Mianyang." a staff member of the seven wolf Market Center told reporters with great emotion that the seven wolves "one side exhibition hall and multi faceted Sha Yi" opened in Sichuan Mianyang, Chongqing Wanzhou and Yongchuan flagship stores. They were very proud of the seven wolves who had such an influence in the local area.

Seven wolves in the southwest market development and brand influence landing perfect combination of cases, also occur in Xiamen and other places.

In August 21st, the first halo of the new "outlaws of the marsh" rating, the image of Zhang Hanyu, the seven wolves spokesman, attracted a lot of attention from the Xiamen trip to the ordering society. It is understood that Zhang Hanyu not only went to the seven wolf's Xiamen order meeting to perform the show, but also came to the Xiamen Zhongshan Road flagship store of seven wolves, interacting with fans who like him.

Owing to the popularity of the new outlaws of the marsh, the voice of men's roles has been filled with the streets and lanes of Xiamen for a while.

"Recently, the seven wolves have paid special attention to inviting Zhang Hanyu, Sha Yi and other influential stars to participate in their terminal market and brand activities. They expect to pfer the brand image of" men not only one side "to the terminal, so as to realize the landing of the brand at the terminal.

One industry insider said that the seven wolves expect the comprehensive improvement of the terminal, the brand's real landing, and achieve the maximum effect of the dual strength of the brand and the market.

"Seven wolves have always attached importance to the building of brand culture, which is also their competitive advantage with other brands."

The source said that with the continuous promotion of the integration of franchise channels in the future, the proportion of direct battalion will gradually increase, and the brand influence will be fully landed.