The Price Of Clothing Exports Rises And The Volume Does Not Increase.

　 "The situation facing this year may be even more difficult than the 08 financial crisis."

Chen Dapeng, executive vice president of the China clothing association, has been alert to the development of the garment industry.

It is reasonable for him to say so. Many years ago, Bo Xilai, former Minister of Commerce, once put the "eight hundred million trousers For a European and American aircraft, as China's clothing and even the entire manufacturing industry only occupy the image of the lowest industrial chain analogy. This analogy has changed somewhat, but there is still no big breakthrough.

Statistics show that the price of Chinese clothing exports has increased over the past, but the number has not increased significantly. For example, in the 1-8 months, the cumulative export volume of clothing was 100 billion 250 million US dollars, an increase of 24.8% over the same period last year, but the actual exports of clothing amounted to 196.22, an increase of only 1.8%. In this way, the export price of Chinese clothing increased by 23.1% in the first 8 months. There is no doubt that the price increase will not rise.

Because of this, how to improve the technology and quality of Chinese clothing industry on the one hand, enhance the value of the brand on the one hand, and then on the industrial smile curve, it becomes the next problem that needs urgent solution.

Du Yuzhou, President of the China Textile Industry Association and President of the China clothing association, pointed out that in the past 10 years, China's clothing exports mainly increased in quantity, and the next 10 years should be changed from a big number to a strong one. To this end, the whole industry must establish a new concept of industrial development and brand, constantly improve and perfect the innovation system, and realize the value creation of industry and brand.

　 Export prices will not rise.

According to understanding, this year, China Garment industry Faced with severe cost increases and other situations, the whole industry has seen a rise in prices and no increase in volume.

From 1 to August this year, the average price of China's exports rose by 10.3%, 9.1 percentage points higher than that of the same period last year, and the number of exports increased by 12.1%, down 21.8 percentage points from the same period last year. The growth of foreign trade has shown a new change in price and quantity coordination. This feature is more obvious as a garment industry of labor-intensive products.

For this reason, the conclusion of the China clothing conference report is that the mainstay of the garment industry's export volume is changing easily from the past volume to the price drive. The rising price of export products has become the main reason for the continued growth of the export volume of garment industry. But the number of exports did not increase at the same time, which made the growth of export volume in the future slightly less dynamic.

The figures of China Federation of logistics and purchasing also show that in September, the stock index of clothing, shoes and caps manufactured products exceeded 50%, indicating that there was still an excess of exports.

Customs data also show that Chinese clothing Exit There was no big increase in number. For example, in the 1-9 month of this year, the total export volume of Chinese clothing and accessories reached US $115 billion 230 million, an increase of 23.3% over the same period last year. But last year, the appreciation of the renminbi was about 7%. The actual growth rate of export clothing has been greatly improved compared with the previous years. In 1-8, China exported 19 billion 622 million garments, only 1.8% compared with the previous year, while the export unit price increased by 23.1%. The situation of price increase is not obvious.

Du Yuzhou, President of China clothing association, thinks that this is more progress than the past 10 years. China has begun to increase from the past to the value growth.

For example, during the fifteen period, the export volume of China's textile industry increased by 1.2 times, and the volume growth accounted for 87.5% of the contribution, and the value increase accounted for 12.5%. During the period of 11th Five-Year, the total export volume increased by 80%, of which the contribution rate of quantity growth only accounted for 44%, and the contribution rate of value growth was 55%. "This is a fundamental change in our country's construction and export growth during the period of 11th Five-Year." Du Yuzhou said.

But this transformation costs too much. Chen Dapeng, executive vice president of the China clothing association, pointed out at the recent China clothing conference that the demand for the international market as a whole has been sluggish this year. The RMB has continued to appreciate, and the cost of production factors such as domestic labor force is also rising, and the price of raw materials fluctuates greatly.

At the same time, because domestic monetary policy has caused a shortage of credit resources for enterprises, inflation has also greatly inhibited consumption. "The situation facing this year may be even more difficult than the 08 financial crisis."

The current increase in export quota is largely due to the support of the state's tax rebate policy. For example, since November 1, 2008, the export tax rebate rate of clothing has been raised to 14%, up 1 percentage points from the previous 13%. Zhu Jianfang, an analyst with CITIC Securities, believes that some low-end industries maintain export increases through export tax rebates, which has led to China's trade surplus and increased foreign exchange reserves. In fact, it has put great pressure on national policy regulation, and has also provided pressure for developed countries to ask for appreciation of China's currency. In the future, China needs to gradually eliminate the low-end industries that rely on state subsidies to export. {page_break}

　 Industry smile curve needs improvement

The next step is how to make the brand in China's garment industry enhance its connotation in the technical quality and the brand value of the smile curve, which will become a problem that needs to be changed urgently.

According to the understanding, at present, many international brands, such as Karl Denton and Gino Liz, are known as "Italy" brands in large shopping malls, which are actually made in China. But strangely enough, the products of these brands must first be exported to Italy and then sold back to China. The price has increased by tens to hundreds or thousands of times.

The export of foreign brands is going on and the price is increasing. China obviously only earned a little processing fee, but the developed countries took most of the profits earned by all the multinational companies, that is, the trade surplus reflected on the national current account. That's why. Next, China needs to change the passive situation that the international clothing brand is only OEM, only earning the lowest cost of international processing and manufacturing.

Du Yuzhou, President of the China clothing association, said that since 2000, the goal of changing from strong to strong has been ten years in 2011. It is the year of handover between 11th Five-Year and 12th Five-Year. In fact, it has become a landmark watershed in the development of China's garment industry, and has entered the new era of transformation and upgrading.

"The whole industry must establish a new concept of industrial development and brand, constantly improve and perfect the innovation system, and realize the value creation of industry and brand." He said.

However, it is easy to establish China's clothing brand. According to the understanding, in the past, most Chinese garment enterprises used to export products by OEM, not only did the brands not pay attention to the establishment, but also had no sales channels at home and abroad. At present, there are still many policy barriers to the products directly produced by OEM.

　 Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co, is very confident.

He believes that China's clothing brand really started in 80s and 90s. In the past 20 years, Chinese clothing brands have already had some. The next step is how to move towards the international arena. "In the longest 20 years, China will have its own top clothing brand."