Thermal Underwear Aging, Sales Fell 30%

"Keep warm."

Sales fell 30% year-on-year

Recently, reporters visited some shopping malls in Changchun's thermal underwear area, and found that the temperature of Changchun's underwear has not yet declined significantly. This year's sales of thermal underwear are not booming, which is down by more than 30% compared with the same period last year.

A salesperson from a shopping mall thermal underwear area in Chongqing Road commercial circle told reporters that the temperature in Changchun is not low, and many people are not wearing sweaters, so people who buy warm underwear at the store should also be less.

Ms. Li, a thermal underwear shop near the freedom road, also said: "now we can sell about two or three pieces per day, and sales are not as good as in previous years. Compared with the same period last year, it has dropped by more than 30%."

Price changes are not obvious.

"Compared with previous years, although this year's sales of thermal underwear sales have decreased, the price difference is not much, each piece has risen by about 10 yuan."

Ms. Li told reporters that her purchase channels have been very stable. In terms of purchase price, the gap between this year and last year is not obvious.

Most of the cotton underwear has more or less new materials such as modal and pearl fiber, so the proportion of cotton components is often between 40% and 60%. Even if the price of cotton fluctuates, the impact on the price of thermal underwear is not large.

Ms. Lee revealed that in recent years, competition has become increasingly fierce. Besides warming factors, prices have also become one of the consumers' standards.

Therefore, the price of thermal underwear this year has not changed significantly compared with that of last year.

The development of consumer groups to "aging"

"When the thermal underwear is just in fashion, people can see different stars in the TV as a spokesperson. At that time, the purchasing crowd behaved more evenly in terms of age structure.

But with the trend of popular elements in recent years, more and more young people do not like to wear underwear, and gradually away from the thermal underwear market.

Ms. Xiao, who has been engaged in thermal underwear sales for many years, told reporters that with the formation of a clear contrast, the middle-aged and elderly people have become the main force in supporting the thermal underwear sales market, and even the "paying" young people are mostly for their parents.

If this goes on, the thermal underwear will become the "sign" of the middle aged and the elderly.