The Olympic Brand Of Chinese Shoe Brands

As a sports phenomenon, the Olympic Games are the most fascinating competition for human beings to explore the limits of physical ability. The Olympic Games have also become the largest sports event in human history and have attracted worldwide attention.

The high recognition and wide acceptance of the Olympic Games make it not only an arena for athletes, but also an important platform for enterprises to display their products.

Fortunately, many shoe companies in China have noticed the tremendous business opportunities contained in the Olympic Games.

There was once an unknown "Do-win" professional sneaker in Athens. In 2004, the Olympic torch was delivered in Beijing. When the first pole started from the Great Hall of the people, Do-win's boss suddenly jumped up like a child and was almost excited to cry. He could see that in such a grand and solemn torch relay, the first torch bearer's socks and shoes were all Do-win's.

Afterwards, I knew what shoes and socks had not been deliberately arranged. The torchbearer just chose a comfortable, comfortable size.

But on the other hand, it is precisely because of Do-win's sponsorship cooperation with the Chinese Olympic Committee that high quality shoes and socks appeared in the perspective of torch selection.

With the approaching of the 2008 Beijing Olympic Games, sponsors at home and abroad have been sponsoring the Olympic Games and cooperating with the Olympic Organizing Committee as a major event.

And many shoe companies with considerable strength have already aimed at Olympic business opportunities, formulated Olympic strategy, and constantly improved their management mechanism to improve product technology and quality level, closely grasp the platform and opportunity provided by the Olympic Games for Chinese shoe enterprises, and take a place in the big cake of the Olympic Games.

However, the Chinese shoe brand is really related to the Olympic Games, including Lining and AOKANG.

Lining: the first Chinese shoe brand to implement Olympic marketing, the Barcelona Olympic Games in 1992, after three years of registration of the Lining brand, won the sponsorship of the Chinese Olympic Games for the first time, providing the Olympic athletes with the equipment of Olympic awards.

In 1996, when the Atlanta Olympic Games began in the hundred years of Olympic Games, Chinese athletes wore the "five star" award equipment sponsored by Li Ning Co to the Olympic Games.

At the 2000 Sydney Olympic Games, Chinese athletes came into the stadium wearing dragon clothing and butterfly shoes. At this Olympic Games, Chinese athletes returned to their home in full swing, winning the best historical record of 28 gold medals, and the award winning equipment sponsored by Li Ning Co was also selected as "the best prize equipment" by journalists from all over the world due to the perfect combination of the essence of modern sports and ancient culture.

At the 2004 Athens Olympic Games, Li Ning Co was highly praised by the Chinese Olympic Committee for the "Splendid China" clothing series and "Aurora shoes" designed by the Chinese sports delegation for the 2004 Athens Olympic Games.

The design symbolizes the scarlet five-star red flag flying proudly over the blue Aegean Sea.

The last ticket of the 2008 Olympic Games' global partners finally fell into Adidas's hands, but Lining did not stop with the Olympic Games.

Recently, Lining announced to the media that after Sweden, Li Ning Co will become the official partner of the Spanish Olympic Committee's official partner and the delegation of Spain to participate in the 2008 Beijing Olympic Games.

This means that if Nadal, the world-famous red clay tennis champion, wears the Lining prize and stands at the highest podium of the Beijing Olympic Games, it will be a perfect interpretation of "everything is possible".

AOKANG: leveraging the Olympic Games to achieve leaps and bounds, in fact, AOKANG group has already tasted the sweetness in the Olympic economy. On the eve of the Sydney Olympic Games in 2000, AOKANG group shipped nearly 10000 pairs of leather shoes to Sydney, becoming the first choice for Olympic staff and team members.

In August 2006, AOKANG group also held a series of activities led by President Wang Zhentao to organize a group of more than 40 people to participate in the Olympic Games in Athens to cheer Chinese athletes.

But these are only preliminary preparations and warm-up. AOKANG's real goal is the 2008 Beijing Olympic Games.

In March 22nd, AOKANG became a supplier of leather products for the Beijing Olympic Games in 2008.

At the same time, it launched the global marketing strategy in Wenzhou, and shipped the 3 major international companies in the United States, India and Hongkong, China.

In addition, AOKANG has signed a smart agreement with strategic partners in 10 major domestic shopping malls, including Zhongyou department store in Beijing and Shanghai Bailian Group.

This means that AOKANG will start the global brand and global marketing strategy with the help of the Olympic Games.

According to Wang Zhentao, President of AOKANG group, AOKANG's Olympic marketing strategy will focus on public service marketing.

In June 22nd, the former Yangling Olympic shooting champion "Yangling AOKANG children's rehabilitation ward" was listed at the Yizhuang branch of Beijing Tongren Hospital.

It is understood that this event is also the first stop of AOKANG group Olympic Games "dream dream" series of charitable activities.

Wang Zhentao said AOKANG, as a supplier of leather goods for Beijing 2008 Olympic Games, is not only a participant in the Olympic Games, but also a promoter and a pmitter of the Olympic spirit and Olympic concept.

In Wang Zhentao's plan, to win the Olympic Games, the 20 year old AOKANG in 2008 not only achieved the homogenization of the domestic market, but also achieved a qualitative leap in the international market.

"We are not only concerned about the 2008 Beijing Olympic Games. We are already in touch with the Organizing Committee of the 2012 London Olympic Games. Europe is the shoe industry in the market."

Wang Zhentao revealed that AOKANG is planning the EU and Japanese markets.