Kangnai Shoe Industry Breeds "Quality Wine" In 28 Years.

From the rise of adversity to the upgrading of technology, from casting brand to going out of the country, from system innovation to pursuit of excellence, Kangnai group has gone through 28 years of ups and downs, and has also established an enterprise spirit of advancing ahead and leading ahead.

In 2007, Kangnai won the first prize in the Chinese management field, the "National Quality Award" in the shoe industry of China. Once again, it proved by practice that everything is ahead of schedule and that we can continue to lead.

Sam Walton, the founder of WAL-MART, once said: "people always think WAL-MART is a great idea overnight, but it is the result of all our efforts since 1945.

Like most successful examples, we have been incubated for more than 20 years.

From 28 years of excellence to excellence, Kangnai is also a pformation process of accumulation, finding differences, leading technology and innovation.

In August 8, 1987, after Hangzhou's Wulin gate burned Wenzhou's inferior leather shoes, Wenzhou's leather shoes encountered a crisis of confidence.

Although the quality of Kangnai leather shoes is excellent, "under the nest, there is an egg".

In order to revive the shoe industry in Wenzhou, Zheng Xiukang, the founder of the company, set foot on the road of endless solution.

In the 18 month, he went down to the north and picked up everywhere.

Then he went across the sea and came to Italy, the kingdom of world shoes.

In Italy, he was shocked by the modern shoe making equipment and exquisite manufacturing technology, and he saw the hope of Wenzhou shoe industry through technological pformation and industrial upgrading.

In 1989, Zheng Xiukang returned home for the two time to start his own business. Then, he launched a technology upgrading project. He invested 1 million 200 thousand yuan in that year, and built the first mechanized cross section assembly line in Wenzhou, leading the Wenzhou shoe industry to say goodbye to the manual operation stage.

In the following several consecutive times, he spent more than 100 million yuan to introduce world-class shoes making equipment from Italy, Germany, Japan and China Taiwan to make Kangnai's manufacturing equipment and technology reach the leading position in China.

In 1991, Kangnai established the business principle of striving for the first class quality, first-class style and first-rate service in the same industry in the whole country. In 1992, the company adjusted its product market positioning and made the European high-end men's shoes "big Lai Lai" with high production technology.

Zheng Xiukang made full use of the existing technical strength, and personally developed fixture and some matching equipment, finally smoothly put into production, leather shoes grades and prices simultaneously improved.

At that time, the retail price of leather shoes in Shanghai was still less than 100 yuan, while the retail price of Kangnai's high-end leather shoes was more than 400 yuan, and the supply was in short supply.

When Pan Beilei, Vice Minister of the Ministry of light industry, visited Kangnai, he saw that Zheng Xiukang led all the staff to create leather shoes at the top level of the country under unusually difficult conditions. They repeatedly praised him: "the Phoenix Phoenix flew out of the nest."

In 1992, Zheng Xiukang commissioned the advertising agency to design a trademark of the Oriental head, meaning Wenzhou people to raise their heads and name the shoes for Wenzhou.

Subsequently, the Kangnai head logo was accompanied by Kangnai's high quality leather shoes and the slogan of "wearing Kangnai and good gas" to enter thousands of households in China.

In 1993, Kangnai won the title of "the ten largest footwear industry in China", and gradually entered the national department store, rewriting the history of shopping malls without Wenzhou shoes.

Wenzhou leaders evaluated Kangnai as the first shot for Wenzhou's "quality city".

In 1994, Kangnai was recommended to participate in the preparatory meeting of the leather label wear. As a result, Kangnai shoes unexpectedly won the design gold award.

Shoemaking experts said: "Kangnai's products have changed our perception of Kangnai and changed our view of Wenzhou shoes."

In 1999, Kangnai became the first shoe manufacturer in Zhejiang province to win the "China famous trademark".

In 2002, Kangnai also won the honor of "China's famous brand products" and "national inspection free products". Through extensive and in-depth publicity, it promoted the branding strategy and achieved the leading position in China.

Going abroad is the face of the national economy. Nakasone, the former Prime Minister of Japan, has a classic saying: "in international communication, SONY is my left face and Panasonic is my right face."

Brand is the face of a country's economy.

In order to pform from a big shoe industry into a powerful shoe industry, China must start the brand of China's footwear industry worldwide.

In 2001, Kangnai decisively launched the internationalization strategy of "going out, walking in and going up", and set up the first overseas exclusive store in Paris, France.

Subsequently, the Kangnai brand monopoly network in Europe and America came into being.

In July 9, 2006, the 280 square meter Kangnai flagship store entered the commercial gold zone of Paris, and was praised by the media as "the symbolic event of the Chinese shoe brand becoming the mainstream business circle outside the country".

So far, Kangnai has opened 120 stores in Europe, America, Asia, Africa and other places, and the next target is 3 years of overseas stores (cabinets) to 1000.

In 2006, with the approval of the Ministry of Commerce, Kangnai took the lead in establishing the Russian usurusk economic and trade cooperation zone.

By 2010, the usurusk economic and trade cooperation zone will complete the investment of 2 billion yuan, and build an overseas important production base covering 2 million 280 thousand square meters, which can accommodate 60 light manufacturing enterprises. The annual output value will reach 24 billion 800 million yuan.

Kangnai also plans to integrate several shoe brands in Italy and Spain in the next few years, so that Kangnai brands can quickly enter their sales channels, thus completing the leap from a single "product export" to "capital outputting", from the traditional "made in China" to "world manufacturing".

Lifelong pursuit of fine shoes, Jim Collins describes the idea of excellent companies in the super bestseller, from excellence to excellence: they know where they can do the best in the world; and equally important, they dare to say no to a rare opportunity, even if it seems to be the only opportunity in their life.

Since 2001, Kangnai has introduced an excellent performance model to promote the excellence of leather shoes industry.

In the past few years, when diversification became a wave and fashion, many traditional industries have abandoned their main businesses.

But Kangnai is "able to resist temptation and endure loneliness".

Yesterday's performance is always in the past. Today is always a new starting point.

In December 2005, at the 25th anniversary celebration of the founding of Kangnai, Zheng Xiukang put forward the theme of "inheritance and development" in a timely manner, and established the blueprint for development in the next ten years.

Inherit classics, take the lead in the future, innovate and lead.

Kangnai put forward that in 2015, the group should achieve the target of 10 billion yuan in sales revenue of the leading products, 1 billion 100 million yuan in profits and taxes, and achieve the comprehensive strength of the domestic industry, with the top and middle grade leather shoes entering the top 20 of the international market.

Zheng Xiukang often said, "doing fine leather shoes well is my lifelong pursuit. Let the world know that Kangnai is my eternal complex."

The key to Kangnai's pursuit of excellence is to make itself more stable, higher and farther.

It's like KFC and McDonald's, Coca-Cola and Pepsi Cola, SONY and Panasonic, Mercedes Benz and BMW. Kangnai has to partner with BELLE and partner with ECCO to jointly display the international brand in the global business.

The platform for talents to create talents and the "people-oriented, harmonious development" culture have been accompanied by the development of Kangnai.

The company takes the concept of "talent with no definite view" to employ talents, through scientific evaluation and promotion mechanism, to create a platform for employees to display their talents. The idea of building a team of two talents and two talents is put forward: namely, professionalism of managers, diversified structure, multi functional and practical innovation, providing strong human resources protection for the company's sustainable development.

Kangnai actively encourages and advocates full participation in enterprise management, setting up outstanding contribution reward fund, management Gold Award, star employee award, marketing outstanding contribution award, design innovation award, technical contest top prize, rationalization proposal award, and so on, to create an atmosphere of full participation in management and pursuit of outstanding performance.

"Training is the best gift for employees". Kangnai has set up a training plan for the whole year in order to build learning enterprises and nurture knowledge workers. The top leaders of the company take the lead in all kinds of learning and training, and form a good learning atmosphere advocating knowledge and continuous innovation in the company.

In addition, Kangnai invested huge sums of money in establishing garden style factory buildings, apartment dormitories and office buildings, and set up staff activity rooms, libraries and supermarkets in the living areas. Kangnai leaders insisted on staying with a front-line staff in a cafeteria, sitting on a stool, eating the same food, and making full use of the time to eat, and communicate with employees in a zero distance and comprehensive way to understand what employees are thinking and what they need.

The company also provides interest free loans to some excellent backbone buying houses. Through efforts of all parties, it creates a harmonious human centered environment, so that employees can enjoy themselves in Kangnai, live comfortably, and enjoy themselves.

Yesterday's success and glory is just a drop in the ocean. Today's innovation and pcendence is the necessity of practice. Tomorrow's goal and vision are the pursuit of excellence.

Zheng Xiukang, chairman of Kangnai group, said that although Kangnai has won the national quality award, it still has a long way to go from the goal of the world brand.

Therefore, Kangnai people will continue to shoulder the responsibility and mission of "creating the world famous brand" and make unremitting efforts for the dream of the "shoe industry power". [related links] National Quality Award in 2001, China launched the annual national quality management award, which is the highest quality award awarded to enterprises or organizations that have excellent quality management and achieved remarkable results in our country.

In 2003, in order to achieve the national quality management award evaluation standards in line with international standards, China's evaluation criteria refer to the evaluation criteria of the Baldrige quality award, marking the gradual internationalization of China's quality management standards.

The quality management award evaluation follows the tenet of serving the enterprise, adhering to the principle of "high standards, few and fine" and "excellent and excellent selection".

The quality management award is evaluated once a year.

The award is awarded by the China Quality Association (hereinafter referred to as the China Quality Association) in accordance with the principles of evaluation, the actual level of quality management, the scale of enterprises considered appropriately, and the state's policy of supporting small and medium-sized enterprises.