The ZARA Suit Pants Are On The Wedding Day, "&Nbsp", "Sweatshops" And The Public Opinion.

　　 wedding A romantic moment when you kneel on one knee, but let a ZARA on your body. Craze for trousers Such awkward Become the focus of media attention this week. ZARA products have serious quality problems. Yesterday, insiders said that ZARA also had many problems in factories at home and abroad. "Although brand profitability is the most important, there is still a need for a business bottom line." Analysis of the industry, ZARA has always refused to dialogue with Chinese consumers, every time they face problems are evasive. "After a lot of problems accumulate, a small crisis may become the last straw to crush the ZARA camel." What is more serious is that many parents are beginning to worry about whether ZARA's continuous quality problems will be on its children's clothing brand. burst "."

This year's issue is related to health.

ZARA's marketing strategy is "fast fashion". Compared with the emphasis on speed and style, quality is not ZARA's pursuit. In April 10th this year, the Beijing Consumer Association released a comparative test result. In the 57 brands of casual wear, the ZARA test results are "commendable". ZARA's casual pants in the "color fastness" comparative test, the color fastness is the worst, acid perspiration, alkali resistant sweat stains, wet friction 3 items are not qualified. And these ZARA casual pants with unqualified results are marked on the tag to implement the FZ/T81007-2003 production standard (national standard for clothing color fastness, size and so on).

"Clothing is for personal wear. Quality is not only related to face, but also closely related to health." This is the seventh time that the brand has been detected in two years, but this year's problem is indeed related to health. The color fastness is not up to standard, dark clothing "fade" serious, in the process of wearing, dyestuffs easily enter the body through the sweat glands of the human body, cause allergic reactions, and so on, it is easy to dye other light colored clothing. {page_break}

ZARA responded:

Children's clothes conform to the national standard.

Parents worry about the health of children's clothing. hidden danger

Although ZARA has many problems in its quality, it has won the favor of many consumers with its "big reference" design and relatively low price. As ZARA launches children's clothing brands, many young parents who are fascinated by fashionable styles are also choosing and matching their children.

The daughter of Mr. Ju (pseudonym) of the public is 3 years old. He has always liked ZARA's "big sense" and relatively inexpensive prices. Because ZARA stores in Nanjing have not yet introduced children's clothing, he often buys ZARA clothes for his daughter on a business trip. But a daughter's skin allergy a few months ago confuses him. "It's a sudden rash on my body, because my daughter is allergic to seafood. We have been paying great attention to her diet, and at that time there was no contact with aquatic products." When it was summer, he bought many ZARA children's tops for his daughter. "A blue T-shirt that she often wears will fade, sometimes she sweats more, and the rash just happens to be those sweating spots." Mr. Ju checked a lot of information and confirmed that if the clothes were seriously discoloration, they could induce skin diseases, including dermatitis and eczema.

Detection of dyestuffs in ZARA adult clothing may lead to allergies, and many parents are also beginning to worry, "though I am not sure why they are wearing clothes, I do not dare to wear those T-shirts to her again."

Last night, I telephoned Xu Xueqing, head of public relations department at ZARA headquarters in China, and conveyed her doubts to consumers.

She said that the production standards of ZARA children's clothing are different. The children's clothing we sell is mostly imported from abroad, and will be tested according to Chinese children's wear standards when customs inspection is conducted. If it is not qualified, it is impossible to sell them in China.

And children's clothing produced in China, "only in line with national standards, it is possible to leave the factory and sell on shelves." She also said that if the parents really worried about this, they could take pictures of their clothes and spanmit them by this newspaper. They could test the same batch of clothes and issue a test report.

However, until the time of the author's release, the ZARA of awkward bridegroom Li Ping's "open crotch" trousers still did not provide quality inspection report. {page_break}

A garbage dump factory, 7 migrant workers from Bolivia, work 14 hours a day, 7 days a week, and make a pair of jeans priced at $126. Not long ago, an investigative television program called "ALiga" in Brazil exposed ZARA's "sweatshop" in Brazil. In the factory, migrant workers from Bolivia were engaged in "slave" jobs in extremely bad conditions. This situation also exists in ZARA's more than 30 outsourcing factories in Brazil.

It is reported that about 50% of the garments and accessories sold by ZARA are produced in Spain, 26% in other European countries, 24% in Asian and African countries and other relatively low labor forces in the world.

According to intelligence officials of the Ministry of labor in St Paul, Brazil, ZARA has 33 secret workshops in one of its garment outsourced factories, and has produced at least 50 thousand items in the past 3 months.

In one of the workshops, a Bolivia worker told the author of "ALiga" that the price of a pair of jeans of ZARA in Brazil was about 200 (722 yuan), while its production cost was only 1.8 (6.5 yuan). The average monthly wage of these workers is about 900 (3250 yuan), which is no less than 12 hours a day.

The work safety condition found by the author of "ALiga" in these factories is also very serious. A fire extinguisher has expired for more than 3 years. Fire extinguishing equipment is very important for a garment production plant full of clothing fibers.

For the exposure of Brazil TV programs, a ZARA spokesman admitted that the ZARA factory in Brazil did exist "employing slave workers" and ordered all factories to regulate workers' working conditions.