Sewing Machine Market Encountered "The Most Off-Season"

Last week, the 2011 China Shishi Textile Industry Fair was held in the Shishi sewing machinery market.

The exhibition of textile and sewing equipment is held in autumn. This is the first time in Fujian.

For three days, it seems to bring a hint of warmth to the local sewing machine market, but it can not reverse the current decline of the industry.

However, more often than not, the sewing machinery industry in Fujian and even the whole country struggled throughout the year. This has formed a huge gap with the comprehensive recovery of the sewing machinery industry at the beginning of this year.

Influenced by the external economic environment and other factors, the garment industry is undergoing serious tests. The sewing machinery industry is more difficult as the upstream industry of clothing.

The industry generally agreed that with the advent of the traditional off-season in August, September and October, sewing machinery industry has also entered the "lowest tide in history".

The market is in sharp decline.

"The worst season in history"

This year is undoubtedly the most tangled year in the sewing machinery industry.

At the beginning of the year, the whole industry slump brought by the financial crisis in 2008 and 2009. With the full recovery of the garment industry, the sewing machinery industry finally felt the long sunny spring sun.

However, when the industry is in the bloom of spring, due to the lack of timely supply of spare parts by supporting manufacturers, the Fujian textile sewing machinery industry, which has the advantage of assembling the whole machine, is in an awkward position of "no rice pot".

Xiao Wenyan, general manager of Shishi textile machinery market, said that after experiencing the beginning of the year, the prosperity of the market began to decline rapidly in June, July and August.

Cai Jingliang, the agent of Behringer embroidery machinery in Southern Fujian Province of Fujian Province, said, "it was very thin at the end of August."

By the end of October, Hong Yuanchu, chairman of Shishi Dongying needle and car dealership, said that at this time of the year, enterprises would begin to raise their demand for years, inquire about models and ask prices. "However, so far, there are few calls to ask."

Such a situation is now a common occurrence in the sewing machinery industry, which makes Fujian's sewing machinery dealers feel at a loss.

Because no one asks for a price, they do not know how to make a budget, how to plan and how to stock up.

Such a vacant mood was enveloped in the minds of most people.

In many of the industry who engaged in sewing machinery sales for more than ten years, it seems that this is the "most off season" in history.

Such a low season is really "smelly and long" for the industry engaged in sewing machinery industry.

It is through such a difficult off-season, in the off-season to find vitality, become the 2011 China (Shishi) textile industry expo held.

Xiao Wenyan said that although the off-season, but through the Shishi sewing machinery professional market before the exhibition through SMS, mailing materials and other publicity, this exhibition has brought a glimmer of hope for this long time sewing machine market.

Entanglement raising arrears and abandoning orders

They are all helpless.

However, such an exhibition can only build a platform to play a little role in promoting.

The quality of the industry, more often, sewing machines can only be helpless.

The sewing machinery industry is closely related to the garment industry. Therefore, the quality of the garment industry has a direct impact on the quality of the sewing machine industry.

The industry has said that the local clothing industry has been greatly affected by the European debt crisis, the Middle East situation, exchange rate and domestic economic policies, especially the foreign trade clothing has changed from a large number of large ones at the beginning of the year to small ones, and even afraid to take orders.

"At this time, it is difficult for garment enterprises to expand production, and naturally no one will buy Sewing machines. At the same time, when the market is not very good, garment enterprises will often save money, and the upgrading of sewing machines will hardly be put on the agenda."

Fujian sewing equipment industry insiders said.

The bad market has exacerbated hidden dangers for a long time.

The problem of arrears in Fujian is particularly prominent in this "history of the lowest tide".

"Money is hard to collect, money is hard, difficult, difficult!" Deng Zhihong, general manager of delico (Xiamen) machinery and Equipment Co., Ltd., regrets that the entrepreneur from Taiwan is rather helpless for the widespread problem of triangle debts in Fujian.

The problem of triangle debts is particularly prominent in the sewing machine industry. It has a great relationship with the local sewing machinery business.

Fujian province sewing equipment industry insiders said that there were more than 1500 needle trains in Fujian Province, and 80% were concentrated in stone lions. The scale of these cars varied, with hundreds of employees and only two or three employees.

Such fierce competition is not only the selling price but also the debt owed to the customers.

Although sewing machinery manufacturers can also pay arrears to manufacturers, but when the market is not good, manufacturers can rely on the size of the choice no longer let the goods default, while small and medium businesses can only choose to abandon orders and raise the amount of arrears of customers.

The two result is a bitter pill for small and medium-sized businesses.

Nevertheless, in this low tide, up to now, there are not many sewing machinery manufacturers.

Because the operating cost of sewing machine dealers is not high, most of the shops and sporadic workers are reluctant to support.

Some of them are waiting for the next dawn. Some people just want to keep their debts from getting back. What they fear most is the closure of the garment factory. The boss of the clothing factory is going to run. Once it is done, everything will be zero.

Expected rigid demand and industrial pfer

How far is the dawn?

How far is the hope of sewing machine industry? The "rigid demand" of garment enterprises makes them happy, but the pain of industrial pfer makes their happiness dull.

Of course, different scales and different ways of operation have different mood.

"Just need" comes from the labor shortage that can be predicted in the next few years.

"When the most popular employment problem seriously bothers the textile and garment industry, is it using the traditional tool" hoe "or the advanced tool" bulldozer "? This is the metaphor of Lin Hongnan, general manager of Fucheng (China) Limited, who uses manual labor and mechanical substitution.

In his view, it is clear that bulldozers will greatly improve work efficiency, that is to say, raising efficiency through equipment upgrading is a very important way to relieve labor shortage.

The purpose of energy saving and labor saving is to upgrade the sewing machinery and equipment, which is the "rigid demand" of garment enterprises.

Under the prospect of more and more difficult workers, garment enterprises purchase new advanced equipment to replace labor.

This implies a new opportunity for the development of sewing machinery industry.

However, "rigid demand" is good, but it is unknown whether it can be taken into the arms.

Because it is also a high cost of manpower, forcing garment enterprises to gradually shift to the western region and even Southeast Asian countries.

Industrial pfer, sewing machinery as a supporting industry with the pfer? For most people, this is relatively unrealistic.

"Because the local sewing machine industry is mainly based on sales, so the size of many local sewing machine businesses is also the survival space of several people. At this point, it is not realistic to set up an office everywhere."

Hong Yuanchu pointed out.

Based on this, insiders who do not want to be named will point out that the sewing machinery industry in Fujian will continue to go downhill even in the coming spring months.

Because the pain of industrial pfer is a constant pain.

However, not everyone can sit back and die.

Large scale such as Fu Cheng can set up offices in different places.

As the leader of the largest sewing machinery industry in the region, Fu Cheng has changed its management ideas early, pforming from a sewing machine supplier to a service provider, so that it can stand in the industry.

Another example is Hongyun, Yongxin, and the business roles of production and marketing, which make them very different from local businesses.

"We have expanded the market to Philippines, India, Vietnam, Brazil and other countries."

Lin Huihuang, Shishi Yongxin computer equipment manufacturing Co., Ltd., said that when the domestic market was becoming more and more saturated, with the pfer of industry to foreign markets, new opportunities were brought to them.