Da Vinci &Nbsp; GUESS In The Clothing Industry, The Price Difference Between China And The US Is 10 Times.

GUESS the price difference between China and the United States is 10 times, CK, COACH and so on. It is also the "Baleno" grade in foreign countries. It has doubled its value in the country, and has become an absolute luxury, ranging from thousands to tens of thousands of yuan.

Who in the world has fired up these fake prices?

Consumers blindly worship foreign brands

Chen Wen, director and member of the Art Committee of the China Fashion Designers Association, said: "the immaturity of consumers and the blind worship of foreign brands are the best soil for survival.

The two hit it off, causing the price to be too high to become the "Da Vinci" of the clothing industry.

In the US, GUESS has a $50 pair of jeans worth 315 yuan, and if it hits 50 percent off more than 150 yuan, half the time will be discounted.

Compared with the domestic discount of 1690 yuan, the price gap is 10 times.

Brand remodeling causes the illusion of luxury.

COACH's retail stores or flagship stores are all close to LV, which is a major way to change the promotion strategy of fake big brands: Reshaping brand culture and value, creating "luxury" illusion in site selection and advertising, choosing high-end shopping malls or "relying on" luxury brands.

The price of a LV package is 6000 yuan, and the price of COACH is only 1/3, or 2000 yuan, but "to rely on" luxury brands seems to rewrite its extravagant fate.

Information asymmetry causes cognitive puzzles

ZARA, a fast fashion brand in Spain, is a "supermarket goods" abroad, and is deeply loved by white-collar workers in China.

CK is the most famous brand in China, and the CK underwear briefcase is basically 100 yuan.

COACH is available in the US for only $more than 100.

Information asymmetry is a major cause of the consumer's cognitive riddle.

Supervision department is not strict.

Foreign registration, domestic production.

Due to the lax supervision of the regulatory departments, many Chinese people in the clothing and footwear industry have been registered in foreign countries, and have been producing and selling in China.

"The exclusive authorization from a brand in France, Italy and Germany is actually produced in small factories."

A registered company in foreign countries has a low threshold and is easily handled through intermediary companies.

This is also a means for some clothing enterprises to "sell sheep's head and sell dog meat".