Bosideng Brand Value Replaces First Place In Textile And Garment Industry

The 2011 (seventeenth) "China's most valuable brand" was unveiled in Nanjing recently. Haier, Lenovo, Wuliangye, Gome, Bosideng and other industry leading brands were all on the list.

Among them, Bosideng's "Bosideng" brand value reached 20 billion 659 million yuan, ranking thirteenth in the top 100 list, ranking the first place in the textile and garment industry, and the brand value of "snow flying" in Bosideng group was 5 billion 665 million yuan, ranking forty-eighth.

Bosideng's brand value and ranking have doubled, showing that the group has achieved great success in brand cultivation, value enhancement and market expansion.

Bosideng is the largest brand down garment manufacturer in China. Over the years, it has persisted in implementing the famous brand strategy and cultivating its own brand. It has become the only enterprise in the field of consumer goods that dominating the "world famous brand", "National Quality Award" and "China Industry Award".

Bosideng down jacket has won the Chinese market champion for 16 years, and snow flying feather clothing has been sold for second consecutive years in 10 years. Sales of brand combinations (Boston, Xue Zhong Fei, Kang Bo, Bing Jie) account for 36.7% of the national down market.

The company has built the largest production base of down garment in Asia. Its annual output accounts for 1/3 of the global market. Bosideng down coat and Bosteng men's clothing have broken the paradox of "made in China" and "good quality and cheap price" in the international market, and have set up the image of high-end products in Europe and America.

In June this year, he spent more than 20 million 50 thousand pounds to buy a building in the London Oxford Street business circle, and set up a European headquarters and four seasons clothing flagship store, which set a good example for Chinese clothing brands to seize the high ground of the international market.

Bosideng also promoted the strategic expansion from down garments to fashion clothes with the help of the international capital advantage listed in Hongkong. Currently, Bosideng men's clothing, BOSIDENGRICCI, women's clothing, Ro-cawear (Luo kvir), tinkling cat clothing, Mogao casual wear and other new projects have been running well and growing steadily.

Gao Dekang, chairman of board of directors of Bosideng International Holdings Limited, said that under the global competition pattern, brand is the symbol of the strength and core competitiveness of enterprises and even the country.

Bosideng will adhere to the brand building with value as its core, innovate constantly in the system of brand, R & D, technology, management, marketing and so on, and strive to pform into a respectable world-renowned integrated garment operator.

"Future Bosideng is not only a brand concept, it should be a successful, excellent clothing brand group and brand product synonym.

We are promoting pformation, upgrading and diversified development with four seasons, internationalization, fashion and high-end as main contents. We expect to increase the proportion of non down business in group revenue to 40% in the next three years.

It is understood that China's most valuable brand research began in 1994. It is the earliest and longest lasting professional research on brand value comparison in China.

The research is mainly aimed at the consumer brand of China's competition industry, which is jointly conducted by Rui Fu global ranking information group and Beijing famous brand asset appraisal Co., Ltd.

The 100 brands released this year are distributed in 50 competitive products and 50 product categories. The average 25.67% market growth rate once again proves that China's brand building has matured.