Genius: The Energy Field Of Men'S Wear Leader

This year, the talented person dress Limited by Share Ltd has won the honor in the shirt product inspection activity. The talented shirt has been awarded the top quality product for ten consecutive years, and the enterprise has won the title of "excellent quality enterprise". This award, which is awarded by the Chinese clothing association's men's wear Specialized Committee, is both the affirmation of the product quality and the recognition of the brand strength, which once again highlights the leadership style and position of the gifted men's dress.

At present, there are 32 provinces, autonomous regions and municipalities directly under the central government.

In fact, the success of gifted scholars came from their unique understanding of Chinese clothing and Chinese brands, and persevered for decades, thus becoming the industry leader.

Fashion quintessence

At the opening ceremony of the 2008 Olympic Games, the Chinese elements of ink and wash landscape were slowly unfolding in front of the whole world.

At that moment, the magnificent inheritance and traditional culture of the rites of joy shocked the world, and this brought new thinking to Chinese enterprises blindly following the so-called international trend.

The opening ceremony made Cai Zongmei, the chairman of the gifted men's Menswear, excited. It made a worldwide advertisement for the quintessence culture built by the gifted scholars.

Chairman Cai Zongmei believes that products can be copied quickly, and when the brand culture is integrated into it, the competitors will not be duplicated.

In ancient times, gifted scholars were synonymous with Confucian scholars. Both ability and integrity, resourcefulness, resourcefulness and resourcefulness were the image summarization of ancient gifted scholars.

This strong national culture appellation determines the absolute exclusiveness of the brand, so that other brands can not be imitated and replaced.

As early as 2003, Cai Zongmei realized the seriousness of the homogenization of the industry.

For this reason, gifted scholars pioneered product positioning as a breakthrough.

Over the past two years, the concept of "splendid fashion" has been abstracted, with Chinese symbols, city impressions and modern legends as Ling Ganzuhe.

In particular, plum blossoms, such as ice and bone, single step early spring, lingering cold and lingering fragrance, have always been deeply loved by Chinese "gifted scholars", while plum blossoms represent the spirit of perseverance and fearless snow in modern China.

This year, "talent embroidered plum blossom" made it the original position of clothing.

The product strategy of "attracting fresh food and eating all over the world" is out of date, and enterprises must continue to innovate.

Therefore, the gifted scholar has also launched the "legendary legend" in a timely manner.

Especially after entering the 2007, gifted scholars put forward the concept of "quintessence of Chinese culture" and "national costume culture".

"Quintessence" is based on the "splendid fashion" and "the legendary legend". It is the product of research and development of traditional Chinese long history and culture essence, such as embroidery, printing, plum blossom, blue and white porcelain, seal, Chinese painting and calligraphy, etc., and is integrated into the modern fashion trend elements. It is more meticulous in material selection and detail handling, with a variety of colors and patterns, but with a restrained style, excavating its inner beauty, presenting it to the world in the most perfect form, and advocating the essence of national culture.

At the same time, the talented man shouted out the slogan "man enters the beautiful age".

With the advent of the age of men, there are more and more "fancy men" in the streets and alleys.

They are no longer blue and white, but rather diversified "quintessence of Chinese culture".

Generally speaking, men's wear is divided into formal dress and casual wear.

Formal dress, the original meaning is "formal occasions dress", represents the classics, extraordinary and noble, known as "the aristocrats of clothing".

Casual dress is the right style.

With the "knowledge elite group" becoming the mainstream of the society, the dual pursuit of taste and leisure, human nature and nature has gradually become a fashion. A large number of lifestyle suits, casual suits, fashion suits and business casual wear have broken away from traditional formal or casual clothes.

Faced with this kind of market, gifted scholars launched the concept of "new formal dress" in a timely manner.

Through the introduction of "new formal dress", the brand status of talented people has rapidly increased.

In fact, the development process of talented people is the process of leading fashion. Such fashion stories are numerous, "Jinmian bun Xi", wedding dresses and so on. Talents will create new fashion trends every year.

As we all know, brand war is product warfare first.

If there is no unique product to be the foundation, its marketing techniques can only solve temporary problems.

It is also due to the constant innovation of products and the persistence of the original quintessence culture that makes gifted scholars quickly become the first brand of Chinese culture in the clothing industry.

In fact, there are many technological elements in the product innovation of talented people, especially in marketing, especially in the field of innovation.

Innovation Totem

In May 2010, China ushered in the Shanghai World Expo, and the theme of World Expo was "better life in the city!" in fact, from the brilliant exhibition hall, we finally elaborated "technology makes life better!" and the innovation process of talent is exactly the process of technological innovation.

In fact, in order to complete the innovation and upgrading, talented people began to adjust their product strategy in 2009, forming a design creative team with Korean designers as the core. The product series was positioned in the social elite consumption group, combined with the current fashion trend, injecting more international genes into the design connotation and lifestyle, and striving to build independent innovation brand with high influence, striving to make the brand jump to a new height, so as to meet the requirements of the elite from all walks of life to the cultural value of clothing.

In addition, as the fashion concept of environmental protection is becoming an indispensable element in life, gifted scholars integrate the new fiber elements such as Tencel, hemp and mulberry silk into product technology, so that we can see the determination and action of gifted students in trying to protect the environment.

In the process of marketing innovation, the talented person has completed the brand innovation through the two links of product and promotion.

First, product innovation.

In the face of world events, gifted scholars also actively absorbed the essence and made innovations in biography.

For example, according to the "brackets" modeling of the Chinese Pavilion, the characteristics of the world's pavilions are designed to be applied in the design of the dress, exquisite techniques, tailored tailoring, the use of the right elements, and the new fashion trend. Combined with the international style, it reflects the talent's process of promoting the original culture from China to the world.

At the same time, with the talent red as the theme color, it gives people a strong visual impact and brings a good interpretation of fashion life.

As a classic element of talent, plum blossom is always indispensable.

In the 2010, the talented person also presented the plum blossom elegant but not exaggerated by the more skillful design, the plum flower and the main product collar embroidered shirt, the perfect temperament is impeccable.

On the basis of preserving plum blossom with distinctive brand elements, it also boldly added lotus and jasmine, and expanded the "flower of talent".

The strong and elegant plum blossom, the noble spirit of lotus flower, the beautiful and pure fragrance of jasmine, create a fashionable, elegant and romantic brand style, and try to show the tenderness of men.

The combination of innovation and fashion has achieved the dream of genius and quintessence of genius.

Foresight sees the future.

Faced with the autumn and winter months later, gifted designers, with the help of Korean designers, harvested inspiration from the rising urban upstarts, refined tailoring, selected fabrics, merged the details of the popular lattice patterns, quilting, splicing, and so on, bringing bright colors, bringing the new ideas of fashion, high-end and internationalization into talent products, showing just a group of successful urban entrepreneurs who are good at thinking, enjoying themselves in time, with the graceful manners of traditional gentlemen, and the new urban image of modern breakthroughs.

For the respecting and savor the eager new people, they should not only get joy from their work, but also enjoy the life of their enterprises. They are wise, knowledgeable and full of gracious feelings. The new autumn and winter series of their talents undoubtedly add more choices to their lives.

This time, the birth of "China's new high" will lead the fashion of the times with a brand new style, focusing on internationalization and quality.

Production base is the guarantee of innovation.

In the early October 2009, the exhibition hall of the talent Industrial Park was officially launched and put into full use. The total R & D exhibition hall has a total area of 26 thousand square meters. A total of product exhibition hall, order exhibition hall, main venue, design and research room have been set up, giving full play to the functions of product display and R & D, providing strong strength protection for product development.

In the process of product development, gifted men's men's clothing also convened the first line excellent buyers in the whole country, and conducted rounds of evaluation and screening for each quarter of the product. According to the market feedback and trend, it pointed out that the shortage of goods and put forward good suggestions for improvement, so that designers could more accurately grasp the market needs, design the most marketable products, and achieve the original first-class products.

The two is to promote innovation.

Around the brand building, the products of talented people always adhere to the characteristics of Chinese quintessence and plum blossom as modern fashion elements, combined with traditional production techniques such as embroidery, printing and so on.

At the same time, advertising relies on CCTV's high-end platform to spread, optimizing the resources of Tony Leung spokesperson to open up the way for brand building, and the effect is very significant.

First, differentiated communication, precise alignment, and the most attractive brand.

In order to improve the effect of advertising, gifted scholars adopt the strategy of combination of points and faces, combine soft and hard, and strengthen the selection of high quality brand columns.

Continue to cooperate with CCTV-3's "Star Road" to deepen brand influence. At the same time, CCTV-5 NBA competition and CCTV-1 news channel all day cover high coverage, authority and quality columns.

At the same time, NetEase and Sohu should be increased to integrate and innovate brand marketing.

In addition, gifted scholars also cooperate with international famous brand planning companies to strengthen brand positioning, speed up brand performance and establish brand image.

In particular, the advertisement of gifted men's men's clothing appeared in the advertising period of 11 columns of CCTV-3 variety channel, such as "Starlight road", "Happy China trip", "United confrontation", "art life" and so on, which aroused strong concern in the industry.

Secondly, we should catch up with the international hot spots and attract attention.

For the just concluded World Cup, gifted scholars have also completed the borrowing and promotion through innovation, especially the theme of "green talent competition".

The "green talent competition" meets the fans' love for the world cup and loves to guess and vote. It enriches the interest of the activities with innovative fans interaction.

Moreover, the interaction of the fans in the competition results can also win the rich prizes provided by the gifted men's men's wear.

In addition, because of the effective implantation of gifted brand in the activity, innovative marketing mode not only strengthens the popularity of talented men's official website, but also enables the majority of fans to recognize the brand of talented people in the process of participating in activities, and help enterprises achieve the biggest brand communication effect.

In order to cooperate with online promotion activities, gifted scholars will also place their prize places in designated stores throughout the country.

At the same time, the theme promotion activities of the world cup were launched at terminal points throughout the country, that is, the promotional activities of buying the mascot of the world cup with gifted dresses.

The combination of high altitude communication and ground promotion has gained double harvest of brand promotion and sales landing.

Finally, while strengthening brand communication, we should strengthen the construction of terminal supporting system and build a 360 degree terminal service system.

In 2010, in addition to maintaining the advantage of the two or three line market, the talented people also strengthened the layout of the blank outlets in the first tier cities, increased the input of the image shop, unified the exhibition display of the talent terminals, improved the service level of the terminal image, and upgraded the terminals in an all-round way.

Combined with the brand's ability of independent innovation, consumers gradually recognize, recognize and achieve loyalty and trust, and finally achieve stable performance.

In fact, in the context of the financial crisis in 2009, gifted men's men's clothing industry pioneered the development of a new terminal channel development mode in China, that is, to provide different service modes for different consumer groups through a variety of store mode.

The national self run shop is, in a word, "one city, self run many stores", a city area, including the urban central business district, community, suburban Integration Department and its county and town.

There are many outlets, which are operated or co operated by dealers themselves, including the combination of large stores and small stores, the combination of image stores and single stores, and the combination of various shop types such as business forms stores.

This channel innovation has made talent marketing technology realize industrial upgrading and lead the industry.

Gifted scholar, the name of this rich national culture, determines the absolute exclusiveness of the brand, so that other brands can not be imitated and replaced.

Embroidered plum blossoms make it the original position of clothing.

With the upgrading of talents, Cai Zongmei, chairman of the board of directors, said that gifted scholars will stick to the Chinese elements and create the original strategy. Gifted men's men's wear will become the outstanding leader of the fashion trend of Chinese men's wear.