CHIC Hotspots -- International Brands Accelerate The Layout Of China

Sun Guowei, director of China World Trade Center Company Ltd Exhibition Department, said: the overseas exhibition group of CHIC2011 has outstanding performance, and the scale and quantity of the exhibition brand reached the highest in history.

This year, the overseas exhibition area has accounted for 1/5 of the whole exhibition, and the number of overseas brands accounts for 1/3 of the total.

In addition to last year's exhibitors in Italy, France, South Korea, Hongkong, China and Taiwan, the three exhibition groups of the United States, Germany and Japan will be added this year.

It is worth mentioning that the German Pavilion has organized more than ten enterprises to participate in the exhibition this year, including many large garment enterprises or high-end brands, but also includes the two largest German dress brands Marc Cain and Gerry Weber.

ENK international, a famous American exhibition agency, has also organized more than 20 American brands, including Hudson jeans, AG jeans and Paige.

Overseas brands are distributing the sales channels in mainland China through the platform of CHIC. This indicates that the vitality and potential of the Chinese mainland market have attracted the attention of overseas brands, and they are accelerating the pace of entering the Chinese mainland market.

As the stage of China's apparel industry facing the world's largest business platform and the stage of its brand competition, CHIC has been promoting exchanges and cooperation between Chinese and foreign brands.

In order to improve the efficiency of the exhibition, the CHIC2011 organizers also invited the managers and agents of the domestic market to join the exhibitors.

During the exhibition, the organizers set up overseas service centers to provide plation and escort services to overseas buyers.

The famous international media also form a strong lineup to report on CHIC2011, including France FMAG, Journal Du Textile, Germany TM, TW, British WGSN, Japan's research group, NHK TV and Korea CECI.

(textile and clothing weekly)