Brand Men'S Lang Deng: "Confident Man" Who Doesn'T Change.

The author drove from Guangzhou to 30 km southwest of the 325 National Road to Lecong, Shunde, and the biggest market for furniture was ten miles.

However, the prosperity of furniture market can not conceal the extraordinary demeanor of Lang Deng, a famous men's clothing brand adjacent to it. It is like a pearl coming from the waves.

Lecong furniture is well known in the world. Furniture is one of the pillar industries in the local area. Almost every household here makes furniture business, and its profits are high.

However, Deng Jianhong, chairman of Guangdong Lang Dun clothing company, has a special liking for clothes and has never changed his mind.

Since 1994, Lang Dun group (Hongkong) Co., Ltd. has established the brand of Lang Deng men's wear. Lang Dun has been concentrating on breaking the shackles of traditional business clothes. With the increasing popularity of brands, the concept of "service successful people" has been deeply rooted in the hearts of the people.

At present, Lang Deng has made business attire and professional wear for thousands of large enterprises such as Bank of China, China Southern Airlines, China Southern Airlines and so on.

As a professional clothing company set up in the mainland by investment and sales, Lang Dun men's wear has been a huge sum of money from abroad to introduce a large suit of production equipment from abroad, including Japan's cloth inspecting machine, pre shrinking machine, German adhesive machine, bag opening machine, pry edge machine, and Italy's large ironing equipment, laying a solid foundation for producing high quality suit products.

At the same time, Lang paid attention to the investment in design and research, introduced a large number of design and research personnel and advanced foreign technology, combined with the characteristics and needs of the domestic market, integrated the essence of European clothing, and produced the clothing products suitable for the human body shape in Asia, combining comfort, consideration and fashion elegance.

According to Deng Jianhong, in the late 80s and early 90s of last century, with the development of China's economy and the introduction of advanced management concepts, the earlier window industries such as aviation, hotels and so on took the lead in implementing uniform uniform dress that was in line with international standards.

Subsequently, Shenzhen, Guangzhou, Shanghai, Beijing and other coastal developed cities, as well as Jiangsu and Zhejiang garment enterprises began to gradually enter the field of professional wear from the design and production of hotel uniform.

At that time, there were more than 100 enterprises specializing in professional wear production in China. At present, there are more than 30 thousand enterprises in China.

After talking with Deng Jianhong, he realized that his passion for brand men's clothing stems from his confidence in the development of the industry.

He told the author to see the market from a developmental perspective. In the next 10 years, Chinese professional wear will enter a mature period of maturity.

China's professional wear is mainly distributed in the coastal and eastern regions, and the production of professional wear has changed from single strategy to agglomeration strategy.

In the future, the development of China's professional wear will focus on the establishment of five major systems, including the establishment of a standardized market order for professional wear and a relatively sound sales and marketing system, the construction of a professional clothing service system suitable for China's national conditions and China's industrial target group, the construction of a number of modern professional garment production enterprises with international standards, the formation of a professional production system with Chinese characteristics, the establishment of a brand name product with Chinese characteristics, the establishment of a leading product with famous brand products as the backbone, and the formation of a three-dimensional industrial chain cooperation system; the cultivation of cluster of professional clothing, and the formation of a netted production cluster system in the East (Shenyang centered) West (Xi'an centered) South (with Guangdong, Shanghai, Jiangsu and Zhejiang as the center) and Beijing (Tianjin) as the center.

The brand culture connotation of Lang Deng is a core resource that embodies the brand value. The product combines the trend and tradition, integrates simple elements, simplicity, elegance, inner dignity and other classic elements, striving to highlight the living conditions of modern successful men, which contains both men's deep and strong side and their pursuit of natural leisure lifestyle.

On the basis of quality assurance, Lang Deng has further increased the intensity of brand operation in recent years, invested heavily in the introduction of the corporate identity system, and constantly promoted the brand culture.

Lang Deng set up offices in more than 10 major cities across the country, and set up counters or stores in more than 300 large commercial buildings.

In recent years, the brand has been more committed to opening up overseas markets, and its products have been sold well in Europe, America, Southeast Asia and Hong Kong and Macao.

In the brand development process of Lang Deng's 15 years, "confidence" has always been its classic theme.

With good brand image, Lang Deng will attract more loyal consumers and become the classic choice of "confident men".