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Luxury Electric Business War &Nbsp; Professional Dedication Is King.

2011/11/4 9:45:00 7

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Luxury Electric Business War Focus On Kingly Way

In the past, luxury electric providers represented the financing of Shang pin network of US $50 million.

financing

Storm, to all the major brands of the general "price increase door", and then to the recent Jingdong, all customers luxury channel are ready to go online, luxury e-commerce market in 2011 can be described as the wind and water.

Data show that as the leading high-end e-commerce brand in China, the Shang pin network adds 10 thousand registered users a day, with a turnover of more than 20 million yuan per month.

For the surging tide of luxury electric business, Zhao Shicheng, founder of Shang pin network and CEO, remain quite sober.

reason

。

He said: "more e-business enterprises can create more room for consumers to get involved in luxury sales, but this also means that competition in the industry is more intense."

Zhao Shicheng told reporters: "if we want to make the luxury website stronger and bigger, we must find more.

value

At the same time, we must truly achieve the "customer first" and put customer experience first.

"Concentrate on concentration" before running to the end.

"Luxury goods providers want to escape from the fierce fighting of the Red Sea, and successfully enter the blue ocean must pass five Customs: procurement of goods, online pactions, packaging and distribution, after-sales service, operation and service optimization."

Zhao Shicheng explains this.

In order to concentrate on, focus and professionally do the luxury shopping website, Shang pin net has built up a professional overseas buyer team in order to bring the latest fashion trend in New York, Milan, London and Paris to China.

Dozens of professional buyers scattered around the world are also the first hurdle for quality assurance.

Shang pin asks that overseas buyers should not regard the cheapest standard as a standard when determining supply chain, but regard quality as the primary standard.

In terms of logistics and services, Shang pin has chosen FedEx as a partner. It has already fulfilled the promise of delivery on the same day in Beijing and Shanghai, and there is no reason for two-way return in 7 days, plus the waiting time for the couriers to wait patiently.

Luxury electronics business is a service.

If you want to buy a GUCCI classic pattern bag, many shopping websites can be provided to you.

At that time, which one will you choose? It is undoubtedly the one with low price, clear display of goods, convenient online payment and fast delivery.

In addition, if you know that a website will provide free maintenance for your GUCCI bag, you may score extra when you choose it.

This is what e-commerce companies often call "best customer experience".

But behind this good shopping experience is the arduous efforts of e-commerce enterprises.

Luxury goods business in China has been rising for two or three years. How to establish a supply chain and how to provide the best customer service in the world is a new topic for all electric business operators.

In order for the 20 directors to have a deep understanding of what is "customer first", Zhao Shicheng led all middle-level managers to steal from the sea to learn "unstoppable services".

Moreover, Zhao Shicheng also asked all directors of Shang pin net to read a book related to their specialties every month to improve the professional quality of middle managers.

"The middle level can drive front-line employees, and the continuous efforts of front-line staff will surely improve our services."

Zhao Shicheng said.

"For modern enterprises, it is too outdated to define goods as goods.

The meaning of commodities has been updated, including goods and services, the value of goods provided to customers is fixed, while services can provide customers with additional value beyond imagination.

Zhao Shicheng said: "therefore, Shang pin will always put customers and services first."