Fahrenheit Works Together With "Camel Boy" To Interpret Happy Life.

Following his sister SHE, Fahrenheit was the second young idol singing group in Taiwan, China, and successfully signed the famous leisure in mainland China.

At the same time, the eastern camel highlights the coloring style of the 2012 spring and summer new releases, and uses bright visual effects to interpret the differentiated product positioning of Oriental camels.

After 80 and after 90

According to the relevant data, along with the formation of the brand consumption foundation of the two or three tier cities in China, the urbanization process has promoted the consumption of the cities under the level of three, and the personalized consumption demand of the post-80s and post-90s has gradually become the main force of consumption.

In 2009, the size of China's casual wear market was nearly 500 billion yuan. It is estimated that the size of China's casual wear market will exceed 700 billion yuan by 2013.

With the rise of the huge market of 80 and 90 after the rise of domestic casual wear brand, the tide of brand development is coming.

In 2011, there were more than 800 self-service and franchised stores in more than 10 provinces (cities) in the country, and the eastern camel, a leisure apparel brand with a price performance ratio of two or three cities, and an in-depth analysis of the regional market in the past 3 months, as well as an analysis of international fast fashion brands such as ZARA, H&M and UNIQLO and domestic competitive brands, and aimed at reshaping the brand image of the 16 year old ~25 year old consumer group after 85 years.

When the eastern camel's brand attitude toward domestic casual clothes is popular, the brand name of "Lok AI life" is put forward with the brand new positioning of "GO HAPPY!"

GO HAPPY! Be happy and do it.

The East camel is designed to shape a healthy "happy movement" with young people in China and Asia.

They are a group of young people who are witty, humorous, fashionable, willing to share, and are good at discovering happy elements in their lives. They like to laugh in good humor or interact with each other. They can bring unexpected happiness and surprise to everyone's ordinary life, and pursue the happy life of each day with a positive attitude.

The first creation of domestic casual wear animation image spokesperson camel "happy child", the eastern camel hopes to "Camel" casual casual, youthful, energetic dress up, like to find fun and weird, every day by his handsome awakening optimism, deep excavation hidden in young people's inner life entertainment spirit.

The humorous, humorous, witty and lovely images of the personified cartoon characters shared by "camel boys" help young people to relieve their work, life and academic pressure, release their body and mind, and share their happiness.

This is the life attitude of "GO HAPPY!"

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Color is the source of happiness.

According to relevant statistics, styles and colors are the focus of attention when consumers buy clothes.

The eastern camel found in the survey that the two or three line cities had fewer entertainment ways, and life was rather plain.

And in the two or three line market, there is no special clothing brand that is separated by "color".

"Collocalism" will be a differentiated marketing strategy that distinguishes other camels from the pformation of the Oriental camel brand.

Happiness is brand attitude, and rich and bright colors are the source of happiness.

The eastern camel hopes to create brand differentiation competitive value through color, and in the two or three line city, touches the sensitive and rich inner world of consumers with product and terminal marketing color vision, and affects and inspires consumers' inner happiness and ease.

The store that makes Oriental camels full of happiness will bring real life to them after 85 of the Internet era.

2012 new theme of spring and summer: "be happy and do it".

With "happy to do" as the theme, this eastern camel 2012 spring and summer new product conference displays the "happy" brand culture from two aspects.

First, in the moulding of brand connotation and brand spirit, stress the youthful vitality of 85 healthy sunshine and the vigorous youth vigor, reflecting their self assertion and individuality pursuit.

With colorful vision, it interprets the young people's curiosity about the colorful world and their vision for the future, helping them to experience the real happiness after realizing their dreams while satisfying their inner desires.

The two is to highlight the theme of "happiness" in product design.

First of all, in terms of color, a relatively bright and rich color combination is applied to the 16 year old ~25 year old ethnic group. At the same time, the diversity of life attributes of young people in various occasions is fully taken into account. They are interspersed with coloured combinations of high saturation, common color combinations and international popular elements.

Secondly, the fashion design trend is used as the design direction of spring and summer products, and different stripes, lattice patterns, cartoon characters and fashion character designs are developed.

In addition, in terms of product technology, the eastern camel has a certain cost performance advantage in the same category brand, and this season will strengthen the advantages, so that consumers can enjoy the value-added service while enjoying the quality experience.