Clothing Industry: Do Not Let "Tail" Goods Become "Fake" Goods.
The biggest professional tail goods in Northeast China
market
It will open in Northeast Shenyang next year.
clothing
The tail cargo represented by the tail cargo began to enter more and more consumers' horizons.
As a matter of fact, clothing tail goods have been in Shenyang for a long time, and they can often be seen in foreign trade clothing stores, night markets and markets.
"Columbia genuine products are often one thousand or two thousand yuan each, if you spend three to five hundred yuan to buy a tail cargo on the body, no one can see any difference.
But now there are too few real ones.
Xiao Huang, who has just joined the work, often patronized Street clothing stores to clean up the "good quality and cheap" tail goods, but found that many businesses claimed that the tail cargo was not the real end product.
Tail cargo is not equal to junk.
Although some clothing stores or wholesalers claim that they are selling tail goods, the industry reveals that quite a few of them are "documentary", "high imitation", "one to one", or even "low imitation".
Take clothing as an example.
Order
After that, they will buy low-grade fabrics and reprocessed them in the original, then sell them to sellers at low prices and become "merchandisers".
Although it is produced on the same production line with the original product, the quality is not the same.
Even if the original single cargo is sold, there is a big difference between export and domestic sales.
There are also some powerful dealers holding pictures or samples of famous brand clothing, looking for small garment factories to imitate in batches.
Of course, the level of imitation is high or low, which means "high imitation" and "low imitation".
Imitation, the price will be higher, but this kind of commodity is no longer the end product.
There are also fabrics with inferior fabrics and rough workmanship, entering the circulation market under the banner of tail cargo, that is, "junk goods".
Then, what is the real tail cargo? According to the Ministry of Commerce's "technical code for the management of the tail cargo market", the tail cargo refers to the inventory overstock produced in the production and circulation links, in terms of function, safety and other relevant national standards, and the remaining commodities in the circulation process.
According to the different sources, there are orders for tail cargo, export tail cargo and stock tail cargo.
In accordance with the requirements, the tail cargo logo should clearly indicate the origin of the commodity and the name of the manufacturer or merchant; the tail cargo formed from the export to the domestic sale shall be uniformly marked and illustrated by the market; and the entry of the imported goods into the tail cargo market shall have the declaration form and the commodity inspection report.
If clothing uses banned dyes or foreign garbage and fake and shoddy products harmful to human health, it can not enter the market in the name of tail goods.
Trading in tail cargo is a bit chaotic.
Speaking of the tail cargo, Xiao Huang told reporters that when she was in University, she often went to the foreign trade clothing store to amend some favorite takings.
"But now there is more and more intensity. Some so-called" tail goods "brands are too large, like GUCCI and Armani.
Some say it's JACK&JONES, OLNY, ZARA's tail cargo, but it's wrong to look at the workmanship or touch it.
Xiao Huang said.
It is understood that at present, the Shenyang market claims to be the garment tail cargo, some from the wholesale market of foreign tail goods, others from Shenyang local wholesalers, and individual "high men" directly from clothing manufacturers.
Ms. Zhang has a booth in Shenyang international textile and garment city. She used to sell goods from Beijing's Tian Lan Tian and other professional tail goods market, and sometimes knitted sweaters with ten yuan can sell for seventy or eighty yuan.
Later she changed the goods from Dalian or tuyulu.
She said, "in fact, there are not many good ones.
What's more, if you say it's a tail cargo, people will not buy it if it is not cheap, so there is no need to go far. "
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At present, although there is no professional wholesale market for tail cargo in Shenyang, there are many wholesale goods engaged in tail cargo.
A wholesaler of clothing tail goods has a trading spot in the moral area. It is said that there are tens of thousands of cotton clothes trading in autumn and winter every year.
The reporter called the wholesaler's phone and said he wanted to get some good quality jeans, and he planned to open a shop.
The other side said, if pick, then 15 yuan, but at a time to get at least dozens of goods.
If you don't pick up more than 1000 yuan, the price will be cheaper.
The wholesaler told reporters that someone bought a batch of "OLNY" T-shirts from him at the price of 20 yuan / piece, and then sold them at a price of 299 yuan / piece after the replacement and packaging.
When the journalist asked him whether the wholesale clothes were authentic, he was very honest, but there were not many.
Another company, which is said to be a professional agent for foreign trade goods and wholesale goods, said that the products they exported were mostly exported to Europe, America, Southeast Asia and other places. They had many foreign trade brands, such as Levis, GUESS, ZARA, JeeP, GUCCI, LV and so on.
But insiders pointed out that some well-known brands are not allowed to enter the market.
Shenyang will become a northeast stock trading center
September next year, Shenyang northeast city boutique goods city will be put into operation.
By then, it will become the largest professional market for single stores in the country.
City Service Industry Commission responsible person said that the tail cargo city added a new format to Shenyang, which will further improve Shenyang's business system.
It is understood that the early cargo business in the city was mainly clothing, home textiles, shoes and hats and bags, and gradually expanded to books, mobile phones, computers, household appliances, automobiles, electric vehicles and other fields.
In October, the first batch of merchants who had settled in the northeast city were signed.
After the operation of the boutique City, how can we ensure that consumers can buy the real tail cargo? Zhang Tiegang, director of the research center of China commercial and economic research center and business consultant of Northeast China, said that besides the well-known goods suppliers in the future, the city will also participate in the purchase of the tail cargo from factories, and eliminate fake goods and fake goods.
At the same time, professional managers will "check the body" for entering the tail cargo.
After the city is put into use, it will also join the direct selling business in 28 cities in the three northeastern provinces, Inner Mongolia and Hebei, and build Shenyang into a northeast end cargo distribution center.
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