Ten Years Of Globalization Of Internet Companies: From Local Experience

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In the early days of the Alibaba, Ma Yunceng imagined that the way of working of 15 million to 20 million businessmen in the world would change from this: every morning when they got together, they could visit Alibaba website, trade, order, find customers and so on, and do not need to go to work in the office.

However, what Ma Yun did not expect is that 10 years later, Alibaba has registered nearly 70 million users.

As Baidu CEO Robin Li said, "many of the things that are taken for granted today are what we dare not think 10 years ago."

From 1993 to the formal opening of the 64K line of the Standford Linear Accelerator Center in the United States, the Internet industry in China has experienced 18 years of rapid development.

"But the real super speed development is the 10 year since the entry into the WTO in 2000."

In an interview with reporters, Zhang Jianlin, vice president of Alibaba School of Commerce, said that China's Internet industry has shown great vitality and vigorous vitality after joining the WTO for 10 years.

From rise to change

In July 1999, CN was first listed on Nasdaq, becoming the first Chinese concept network company to be listed on NASDAQ.

In the following second years, Sina, NetEase and Sohu listed on Nasdaq, and three Chinese websites exploded China Internet Corporation.

However, this hot phenomenon did not last long, and the problem quickly hit.

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In 2001, Wang Zhidong resigned from Sina's chief executive duties. NetEase failed to report the company's annual report on time and was punished by the Nasdaq's suspension warning and suspension of trading.

In the same year, the my8848 website was seized by the court.

In just 3 years, China's Internet industry has gone through a roller coaster.

At the end of 2001, China successfully joined the world trade organization.

This brought a revival to the Internet industry, which was at a low ebb.

Benefiting from the "WTO effect" and other factors, China has been on the rise in international trade.

In the tide of foreign trade, Alibaba, which is positioned to serve the export trade of small and medium-sized enterprises, has become the biggest beneficiary.

This year, Alibaba launched the "China supplier" service to recommend China's excellent export enterprises and commodities to the world. At the same time, it launched the "Alibaba recommendation buyer" service, and allied with the international sourcing group WAL-MART, general electric and so on.

Alibaba, which seized the opportunity, soon got a return.

In the year of accession to the WTO, and even the month to achieve profitability.

And just a year ago, Alibaba was trapped in the "closed door" because of "no way to make money".

The great changes in the Internet industry also shocked Robin Li.

"At that time, I thought that search engines could be used by many people, but I didn't expect that search engines could make such a profit. There was such a wonderful one.

From reference to local

In the opinion of Li Kaifu, founder and CEO of Innovation workshop, joining WTO has laid an indispensable foundation for China Internet Corporation to develop and cooperate with international capital and technology.

"What did the United States do 10 years ago? China did the same."

Li Kaifu thinks, but in the past 10 years, China's Internet companies are doing localization, listening to the voice of users, adapting to the needs of Chinese people, and gradually developing under the path of micro innovation.

To learn from others and innovate is the common path for the growth of Internet enterprises in China.

In 2005, YAHOO acquired 40% of Alibaba shares.

But Ma Yun and his management team have accumulated enough capital, technology and management experience in the process, which is giving him the courage to "eat YAHOO" later.

Through localization innovation, Tencent has covered almost every business field of the Internet industry.

From the wireless value-added service to the Internet online living platform covering games, portals, e-commerce, third party payment, search engine and other businesses, the Tencent Empire has been truly established.

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Take QQ as an example.

When ICQ and MSN still stay on the one to one instant messaging function, Tencent continuously develops new functions, such as group and screen screenshots, thus laying the dominant position in the client market at one fell swoop.

Group buying took root and sprouted in China, and it took less than two years.

Now, our domestic group buying websites have already innovating many service models in the service of domestic customers, which has far exceeded the service mode pioneered by us Groupon.

For example, after the localization of Chinese entrepreneurs, the Groupon mode has been developed from "daily regiment" to "daily multi group", which has solved the problem of single consumption.

Li Zhi, senior analyst at Analysys International, told reporters that the Chinese Internet industry has formed its own characteristics and proved its strength by copying the leading mode of foreign Internet to the change of micro innovation and localization.

"Today, whether Tencent, Baidu or Taobao, can not see the shadow of foreign companies, and even can see some new models not abroad."

Li Kaifu commented on the innovation of China's Internet industry.

Global operation

Recently, the first group of overseas group cities to buy the website of the New York group was launched.

This has become the first group buying enterprise to enter the US market.

It is understood that group buying Wang also plans to open sub stations in 10 other Chinese communities, such as Washington, Philadelphia and Houston.

"Accession to the WTO allows foreign Internet companies to enter the Chinese market.

After joining the international market, China's Internet companies are also beginning to move overseas.

The Internet industry believes that the move of the group buying king to the United States has declared to the world the strong rise of the Chinese group buying website.

In fact, China's online games and mobile Internet have long gone out of the "national gate".

Through the acquisition of American Red5, investment OpenFeint set up nine games center platform and CrowdStar social game company, let online game operation and development company ninth city CEO Zhu Jun found a path of global operation.

Zhu Jun said that the future overseas market strategy will adopt more shareholding mode to directly control the game developers and distributors in Europe and the United States, and develop and sell game products that meet the needs and acceptability of global players.

From the introduction of foreign games to the original occupation of the market, and then to expand the scale of the international market, China's online games industry has gradually matured.

According to statistics, in 2010, a total of 34 online games companies independently developed 82 online games to enter the overseas market, and realized sales revenue of $230 million, ranking the top in the global online games exporting countries.

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Of course, as a whole, the scope and pace of Chinese Internet companies going abroad are still too small, and the competitiveness of internationalization is not strong enough.

Zhang Jian Lin, vice president of Alibaba Business School of Hangzhou Normal University, who has been involved in the national e-commerce development plan of 12th Five-Year, revealed to reporters that during the "12th Five-Year" period, the state will support e-commerce enterprises to speed up the internationalization process.

In the middle of this year, Zhang Feng, director of the Development Department of the Ministry of industry and information technology, has revealed that the Internet "12th Five-Year" development plan will become the first guiding document for the overall planning of Internet development in China, and will play a better role in promoting and promoting the development of the Internet.

In the field of electronic commerce, the "12th Five-Year" e-commerce development guidance issued by the Ministry of Commerce in October put forward that e-commerce regulations and standards system will be basically formed during 12th Five-Year.

At the same time, credit services, online payment, logistics and other supporting system construction will also be carried out simultaneously.

Industry experts believe that China's Internet industry must enter the stage of self perfection on the basis of large-scale and international competitiveness.

Among them, the urgent need to set the agenda is the comprehensive management of the Internet.

"The development of the Internet is so fast that many related laws and regulations fail to keep pace with it, which seriously affects the healthy development of the Internet."

Zhang Jianlin said that comprehensive governance is related to the sustainable development of the Internet, "is a major event."