• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Development Of Garment Industry Needs To Accurately Grasp The Consumption Demand And Build A Reasonable Business Mode.

    2011/11/4 15:29:00 7

    Clothing Industry Consumption Demand Building Reasonable Business Mode

    Recently, the Chinese fashion convention has come to a close in Beijing.

    "The power of mode" is a part of the conference.

    theme

    It provides a brand new perspective for the development of China's garment industry.


    Inventory is unwise.


    "At present, 80 and 90 have become the main body of clothing consumption.

    Shopping idea

    Unlike the younger generation, these young people are keen on their hobbies.

    Their shopping objective is: just like to buy, do not care how long this thing can last.

    Baiyun, general manager of Shanghai Yuet makeup Mdt InfoTech Ltd, called this consumption behavior "the era of fast consumption".

    Bai Yunhu introduced that there are two major characteristics of fast consumption.

    The first characteristic is to decide speed very fast, and do not hesitate, do not worry; the second characteristic is to decide not only once.


    How to grasp the concept of fast consumption?

    Consumer

    The demand is becoming more and more important.

    Itou Tada Otsuka Takeji, chairman of China App China Group Ltd fiber group, believes that as long as the era of good product selling is over, we need to accurately perceive consumer demand and build a reasonable business model to win in the fierce market competition.


    Xia Guoxin, vice president of the China clothing association and chairman of Shenzhen Ellassay Apparel Industrial Co, said that the change of consumers gave us a headache. Their change was very fast, and their demand was diverse. Moreover, they were hard to ponder. It is very difficult and accurate to predict accurately.


    The massive inventory and backlog of sportswear last year is a lesson from "trying to predict the market".

    "The average life cycle of clothing products is only 3 months, so large-scale production and inventory is unwise."

    Xia state said that the clothing industry includes many varieties and large quantities, and it wants to satisfy customers quickly. It can not be realized through mass production and stacking goods, but should be shifted from prediction to rapid response.


    Small batch production of raw materials reserve


    "The clothing industry needs to switch from the ordering mode to the buffet mode."

    Xia Guoxin takes the catering industry as an example. He says there are two modes in the catering industry, one is the order mode and the other is a buffet model.

    The order is to order around a table, order what to eat, if a dish is delicious, it will be eaten by everyone. If it is not good, it will be left there.

    The buffet mode is that all kinds of dishes are put out a little bit, so that we can produce more and produce more needs.

    In the buffet mode, you can only eat one thing, restaurants are continuously supplied, and some dishes may not want to eat at all, so they no longer produce. In short, inventory is what is on the plate, and it will not be wasted.


    How can this change be achieved? Xia Guoxin said, "buffet mode" depends on the management of supply chain.

    First of all, we need to carry out pre production in small quantities, and then prepare for later mass production.

    Preparation is not to produce garments in advance, but to reserve raw materials with the power of supply chain.

    This is actually a management problem from product design to the whole supply chain, that is, the problem of delayed production design.

    Through this mode, we can quickly replenish goods without causing a lot of inventory.

    Like buffet, it is impossible to make a buffet with a very long period of time. There must be some time delaying products, semi finished products put in there, and eating at any time.


    The "buffet mode" requires integration of the entire supplier and supply chain from top to bottom.

    Xia said that integration is not all about itself, but a strategic partnership with suppliers and a global vision.

    Which company and which supplier do the best quality and speed at the same time, establish a strategic partnership with him, and achieve the consensus of risk sharing and benefit sharing through the lock of time and the promise of supply.


    Product differentiation is getting smaller and smaller.


    Ye Feng, Professor of EMBA at Beijing Jiaotong University, said that garment enterprises need to deal with the interactive relationship between integration of industrial chains, integration of ecological circles and integration of variation circles.

    He believes that the clothing industry is moving from decentralization to centralization, big enterprises will become bigger and bigger and form Big Macs, and the vitality of small enterprises will persist for a long time. In the future, the "elephant" and "ants" will exist together.

    For large enterprises, there are two strategic choices: first, diversification, and two without border expansion.

    So there is a trend: big enterprises are getting stronger and stronger by means of acquisition, merger and reorganization, and small businesses have the opportunity to do so without opportunities.


    Chen Yongbin, general manager of Zhengzhou leading clothing Limited company, said: "enterprise's mode construction must have a position first, and then extend to product, price, channel, promotion and other contents according to the positioning, so as to finally build a unique mode suitable for the enterprise itself."


    "In fact, after the removal of trademarks, product differentiation is getting smaller and smaller."

    BELLE group president Sheng Bai Jiao said, BELLE's core competitiveness is not product, but in the supply chain management mode, BELLE sells very well, sales are very large, from its best-selling products can be continuously supplied, and the rapid response of the supply chain is a new competitive power.

    The success of ZARA's "fast fashion" is here: the mode is right, speed up, and it will also get new value.

    • Related reading

    Women'S Clothing Market Is Fierce Competition &Nbsp, High-End Personality Into Development Trend

    Instant news
    |
    2011/11/4 14:52:00
    8

    ADI Sales In China Increased By &Nbsp; Domestic Sports Brands Declined.

    Instant news
    |
    2011/11/4 14:26:00
    10

    High Prices Still Have No Money To Earn &Nbsp; What'S Wrong With The Clothing Industry?

    Instant news
    |
    2011/11/4 14:21:00
    12

    Sports Apparel Industry Step Into Adjustment Period

    Instant news
    |
    2011/11/4 14:17:00
    7

    SME Credit Crisis Or Usher In A New Buffer Period

    Instant news
    |
    2011/11/4 13:44:00
    10
    Read the next article

    Women'S Wedding Shoes To Develop Footwear Market New Version

    With the development of the economy, people's income level has been raised, and shoes are becoming more and more exquisite. They wear different shoes at different time and different occasions, such as formal occasions, formal shoes, sports shoes, sports shoes and shoes for social parties.

    主站蜘蛛池模板: 一区二区三区免费视频网站| 国产普通话对白刺激| 又粗又紧又湿又爽的视频| 久久人人爽人人爽人人片av不| 色妞www精品视频一级下载| 成人动漫h在线观看| 人体大胆做受大胆视频一| 一本一道dvd在线观看免费视频| 狠狠夜色午夜久久综合热91| 国产精品爽爽va在线观看无码| 久久青青草原综合伊人| 91视频综合网| 播放中国女人毛片一级带| 免费又黄又硬又爽大片| 20岁chinese魅男gay| 欧美性受xxxx喷水性欧洲| 国产女人18毛片水真多18精品 | 日本漫画口工全彩内番漫画丝袜| 国产福利小视频在线| 久久久久亚洲AV无码网站| 腿打开一下一会就不疼了| 手机在线观看一级午夜片| 人妻无码一区二区视频| 亚洲色图13p| 成人永久免费福利视频app| 亚洲热线99精品视频| 韩国二级毛片免费播放| 扒开双腿猛进入喷水免费视频| 亚洲老熟女@TubeumTV| 九九影院理论片在线观看一级| 成人毛片18女人毛片免费96| 亚洲精品第二页| 麻豆精品国产免费观看| 好大好深别停视频视频| 亚洲a级片在线观看| 精品日韩一区二区| 国产精品亚洲片在线| 久久婷婷电影网| 精品深夜av无码一区二区 | 无码中文字幕av免费放| 亚洲精品国产啊女成拍色拍|