Hangzhou White Collar Is &Nbsp, And UNIQLO Down Clothing Sells 50 Pieces A Day.

Near November, Hangzhou will usher in an annual craziness. Although many people complain that "the money in their pockets is not going up, they can't win CPI", but everyone's enthusiasm for consumption is not diminished, and the price of customers in the mall is steadily increasing.

It is not easy to see that customers are more expensive and smart than ever. Some people are less frequent in shopping malls, but more than once bought, improving the efficiency of single consumption. Small items with a unit price of around 100 yuan are faster. But when looking at large and high priced goods, some people like to live in hold first, wait for shopping activities in the mall, and buy them when they celebrate the promotion. Almost the same price clothes, more practical and more popular styles or colors, are often more popular.

"Don't cut corners, but be careful." Under the background of economic depression, white-collar workers who often stroll around the market quietly walk the route of "affordable consumption".

Don't buy big pieces.

Cover your pockets, etc.

Miss Zhang has several shopping coupons on her hands. In accordance with her past temper, she definitely went straight to her favorite less counters with 500 yuan coupons and picked one or two clothes to go home. Recently, however, the economy has been sluggish, and several stocks bought by Miss Zhang have been locked up again, which makes her feel a lot of pressure on spending money at ordinary times.

After some pondering, Miss Zhang walked to the underground supermarket of the shopping mall, buying 500 bottles of imported shampoo, a few boxes of imported biscuits from Europe and America, an imported beef from Australia, and some fresh organic vegetables, after spending a lot of money on shopping malls. Miss Zhang's explanation is: "the clothes are too expensive, one thousand or two thousand at any one, seven hundred or eight hundred for the break, three hundred or four hundred for a voucher. It's better to buy something to eat and use. "

Miss Zhang's "ideological struggle" is not a case. There are many white-collar workers and Miss Zhang who have been on the "reckless" day. First, because money is really not good enough to make money now, try to "relax" when spending money. Secondly, there will be two large-scale celebrates in November. One is the celebration of the Hangzhou department store in November 1st, the other is the Yintai Wulin shop in November 16th. The smart white-collar workers are ready to cover their wallets, so as to get more benefits with less money.

"Don't buy anything big at ordinary times, buy a little thing, wait for the store to buy big things." Familiar with the way of shopping, tattoo Miao and reporters broke the news, shoes are one of her must lose products: "this year, shoes prices are very strong. In the first two years, the price of a pair of boots in the mall is about 2000 yuan, the price of single shoes is around 1000 yuan, but this year, like Bailey and Staccato, there are almost 2000 yuan less boots. If there is a discount in the celebration, it will be the best buy at that time. And shoes are more expensive than clothes, and the same discount will definitely be more affordable.

Because of the dedication to wait for the celebration, many white-collar workers automatically shrink their costumes and turn their attention to more quality eating and drinking. According to Deng's manager of city life supermarket, C block, sales of Hangzhou Tower supermarket have increased by 40% this year, which is much higher than the average growth rate of 20%. In particular, some fresh products based on household consumption are selling better than before. This year, a newly introduced wild breed of chicken has been sold for 180 yuan a year, and 380 yuan for three years.

Buying clothes pays more attention to functionality.

Recent down sale of down jacket and cashmere sweater

It is reported that in addition to the turbulent market economy, a number of affordable items, and more functional clothing, it also showed good performance, sales increased significantly.

At 11 noon on Monday, the reporter passed the middle hall of the 2 floor of the new century shopping mall. Originally, this non weekend break was approaching lunchtime. The mall should not be popular, but there were several reporters who were busy picking up winter clothes for their children.

"Now children's wear products are on sale. E-land, paw in paw and other Korean children's wear brands are 5 fold. If you buy one at ordinary times, you can buy two pieces now, which is very cost-effective. " A salesperson told reporters that the sale area has been very popular, "some are new products for the season, that is, the broken code, only one or two pieces, the early arrival of people have bought it."

"The weather is cold, like clothes such as down jacket, cashmere sweater and so on, because the warmth is strong, they sell well, and the unit price increases gradually." Compared with other garments, customers of functional clothing are more likely to place orders, he said. "The sales of knitted shopping malls have been ranked the top three in the shopping malls." Han manager revealed that although the weather was not very cold in October, sales of sweaters and cashmere sweaters increased by more than 10, especially in some basic sectors.

This statement was also confirmed in Lixing Ming De square. Last month, one of UNIQLO's main down coats sold crazy at Li Xing, and could sell 50 pieces a day. Up to now, this feather down series is still selling well. Miss Zhu, who is placing the order, said: "apart from the style, I would like to see its practicality. In autumn and winter, the temperature difference between morning and evening is very big. It is very difficult to wear clothes. This down coat is very warm, and it is very light and easy to carry. Sooner or later, it can be taken out when it is cold. When it is hot at noon, it can be stuffed in the bag, very small. "

In addition, like H&M, ZARA and other fast brands, the basic and wild products are often sold as champions because they are very practical. In short, Hangzhou white-collar workers are becoming more and more careful.