Shoes And Clothing Brands Take The "Home Economy" Marketing Express.

At present, the pace of urban work is accelerating. Many white-collar workers do not have free time to go shopping.

What is the market potential of the house economy? What opportunities does it bring to the shoe and clothing industry? How can the shoe and clothing brand create itself in the housing market?

What is the housing economy? As the name implies, it is a new economic mode of home shopping and activities such as Internet shopping.

Compared with the traditional economic mode, it has the characteristics of low cost and high efficiency, and has become the new favorite of the information age.

It is just like the sunshine otaku, the trend leader Jay Chou, singing the rhythms of urban online white-collar life.

Home economics leads to shoe and clothing online shopping opportunities

According to the latest survey data, China's "home economy" in 2012 will bring about hundreds of billions of business opportunities, and the overall size of the online shopping market of footwear industry will reach a breakthrough of more than ten billion yuan.

This is a huge number and a potential market.

This shows that online shopping is not only a highlight of the housing economy, but also a pillar of the future development of China's footwear industry.

In this regard, there are also professionals pointed out that the footwear industry may become the most promising and "money road" of the "home economy" marketing industry in the next few years.

Because most of the housing economy is related to the network channel, and the shoes and clothing products are an important component of the economic consumption of the house, then the network channel will undoubtedly become the most convenient way to buy shoes and clothing products.

Therefore, the footwear industry can rely on the market characteristics of "home economy" to promote its own brand.

Control the "home economy" network marketing

Although the network channel will not replace the traditional consumption mode in a short time, the proportion of network channels in consumer life has also expanded rapidly.

For shoes and clothing enterprises, at this stage, they should devote themselves to the investment and construction of e-commerce, or join the corresponding shoes and clothing B2C website, so as to push their brand to a new development platform.

For example, domestic brands such as Anta, XTEP and so on.

These shoe companies went straight to the mall after being launched on the Taobao mall, and set up corresponding agent stores. Now the sales volume has expanded to dozens of times in the previous few years, even though the manufacturers and agents in some areas have opened online stores, but their online sales are still on the rise.

In addition, they have launched the group buying activities that are echoed with the market through their own official website, and have opened a series of flagship stores and online professional stores on the shopping web, opening up the so-called large shopping websites directly, and thus bringing about the sales performance of the bandits.

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Under the housing economy, the online shopping system for shoes and clothing needs to be standardized.

There is no doubt that with the maturity of the market network and information system, the online marketing of shoes and clothing under the housing economy is unprecedentedly unprecedented.

E-commerce platforms have also been formed in the minds of consumers.

However, some experts say that the main value of consumers' favor of online shopping lies in convenience and low price.

In particular, the current market competition pressure continues to increase. The marketing mode of the house economy, that is, the network channel development mode, is facing corresponding challenges. There are many aspects to be improved.

First of all, from the current market situation, logistics channels, credit system, legal norms and so on are still the issues that must be paid attention to when the brand marketing of shoes and clothing brand is under the "housing economy".

Especially when the price of shoes and clothing is generally rising and the supply and demand of the market is still hot, logistics channels are obviously the most difficult part of the online shopping market.

Of course, it also involves the overall planning and construction of its supply chain.

In this regard, shoes and clothing enterprises should be based on the development of their own brands, and focus on strengthening the entire supply chain logistics links, and ensure that they supply market demand punctuality.

Second, enterprises should also strengthen the construction of the credit system for their sales and consumption channels. For example, the "third party" credit guarantee intermediary, such as Alipay, is a strong online payment credit system. There are still some defects in some aspects.

This subjectively requires both the marketing and the consumer sides to strive to improve their market credit consciousness, and from a high-level perspective, the government departments should strengthen the policy supervision and legal support in this respect.

Such as India, Brazil, Singapore, and other developed countries in Europe and the United States have already been formulating and implementing the market law on e-commerce online shopping. These initiatives and experiences are also worthy of our reference.

At the same time, enterprises are also eager to get the most comprehensive construction and optimization of the online shopping system for shoes and clothing under the housing economy.

Sunshine "home economy" has injected new vitality into shoes and clothing brands.

Judging from the situation, more and more shoe and clothing enterprises begin to build their own brand marketing value around the "house economy" of consumers. At the same time, more and more shoes and clothing enterprises with physical stores have begun to establish corresponding network sales channels outside the traditional channels.

But in a comprehensive way, we can easily find that the Chinese shoe and clothing industry is now on the rise of waves of online marketing, and the scale is becoming bigger and bigger, and the forms are becoming more and more abundant. This undoubtedly adds a new vitality to the prevailing "home" economy.