Brand Assets Become Small And Medium Shoe Enterprises To Solve "Shortage Of Labor" Weapon
In order to solve the problem of "labor shortage and recruitment difficulties", many enterprises are just suffering from headache and pain. Only by raising wages and treating their employees well, they can solve problems. Although it is an immediate solution, it can alleviate the grim situation, but it is not a long-term solution. Moreover, recruitment difficulties will not disappear as time goes by, but on the contrary, they will become more and more serious.
In the report on the status quo and trend of SMEs recruitment, there is a lack of visibility and employers. brand It is the most severe challenge for enterprises to attract talented people. The high brand assets of enterprises imply that the enterprise has strong funds, strong strength and perfect system of all aspects of the enterprise, and social talents also think of the welfare and security provided by the enterprise for their employees. In this way, enterprises should enhance brand equity and attract more social talents.
The development of some small and medium-sized shoe enterprises is better, and there is no problem of "recruitment difficulty". This is inseparable from the fact that enterprises have been paying close attention to enhancing their competitiveness in the past long time. In the homogenization of products today, market competition is brand competition. Only by raising brand equity can we have a foothold in the market. For small and medium-sized shoe enterprises, it is possible to enhance brand equity through three strategies. First, brand positioning, clear target groups. According to the needs of the target group, we can identify the differentiation characteristics of the product, so as to establish a distinctive brand image and form a distinct brand positioning. (China shoes net) XTEP is a typical example. Its target group is targeted at young people, and according to the characteristics of young people, it has created a unique culture suitable for its own brand: fashion, avant-garde, freedom and treason. Without brand positioning, products are very similar, and there is no difference. Second, brand image must have a distinct personality. Brand image refers to the overall perception of the brand by consumers. The shaping of brand personality should leave a deep impression on people. They can find and select symbols that can represent brand personality, and use various forms to express the special personality of a brand. Just like you can see the m of the two arches, you will think of McDonald's. Only by shaping the positive brand image of consumers can we enhance brand competitiveness and achieve enterprise marketing objectives. Third, brand equity must have an obvious premium capability. For example Gym shoes A trademark printed with Nike, and the other without any trademark. Consumers who focus on brand are willing to pay higher prices and choose Nike sports shoes. This is the difference between brands, brand means credibility, is a commitment and protection.
With the improvement of brand equity, the popularity of enterprises will also increase in the market, which means attracting more talents. In turn, excellent talents create more value for enterprises, thus forming a virtuous cycle, leading enterprises and employees to develop healthier and more stable.
- Related reading
The Status Quo Of Domestic Sports Brands: "Midlife Crisis" Can Not Afford To Hurt
|- Collocation | Long Sleeved Jacket + Short Jacket Is The Most Suitable Way To Wear In Late Summer And Early Autumn.
- Business School | Which Brand Is Better To Join Fashion Women's Clothing? Dan BIU Gives You Experience.
- Popular this season | 2019 Fashion Trend Of Women's Wear In Autumn And Winter.
- Management treasure | How To Sell Clothes? How Do You Sell The Clothes? Customers Should Try These 5 Tips To Let The Customers Deal Immediately.
- Business School | What Are The Fashionable Women's Clothing Brands In China?
- Collocation | Guangzhou Guming: What Is The Trousers That Are Thick And Short?
- Fashion brand | Preview Of Skechers X One Piece 2019 Shoes And Clothing Series
- Fashion brand | Mei Chao NOAH New 100% Recycled Cotton Fabric T-Shirt Series Shelves For Sale
- Popular this season | 2019 The Trend Of Women's Wear In Autumn And Winter Is Green.
- Management treasure | How To Use The Effect Of Light And Shadow To Carry Out The Display Of Clothing Shops?
- Cotton Is Gradually Fading Away. The Concept Is Blurred.
- 13 Years Of Exploration; &Nbsp; Jiangsu International Fashion Festival
- Rising Costs, Winter Clothing Prices, Profit Margins, Clothing Manufacturers Adjust Prices Cautiously
- How To Buy, Dress, Wash, And Collect Cheongsam?
- Brand Men'S Lang Deng: "Confident Man" Who Doesn'T Change.
- The Most Gorgeous Red Carpet High Heels &Nbsp; Women Can Not Refuse The Temptation.
- The Three Industry Has Become The Most Reported Industry In Zhejiang.
- The Key To Safety And Comfort -- Children's Clothing Industry: Discovering And Cultivating The Market
- Can'T You See That Logo'S Big Card Is Still A Big Card?
- The Price Of The New Snow Boots Is Lower Than That Of The &Nbsp; The Classic Is More Popular.