13 Years Of Exploration; &Nbsp; Jiangsu International Fashion Festival

13 years of seeking, grinding and striving, the Jiangsu international clothing festival is breaking through.

In the process of global economic integration, because of the well-known reasons, 800 million shirts in China can only be exchanged for a Boeing airliner.

Therefore, it is an indisputable fact that China's overall industry's technology content, brand management capability and operational innovation capability are weak.

How to change this situation? With the theme of "brand Jiangsu" and "fashionable Jiangsu", the Jiangsu International Fashion Festival has been held for the thirteen time. During this period, it has been seeking, honing and striving, and has achieved fruitful results.

What is outstanding is Jiangsu's textile and garment industry labor productivity, brand value added, sales network management, new product R & D capabilities and other comprehensive Tisson.

Jiangsu's textile and garment industry should be at the forefront of "vigorous growth"

In October 1, 1949, President Mao Zedong solemnly declared to the world that the Chinese people had stood up since the founding of the People's Republic of China. At that time, the reality of our country was that the old society that had just retired from the semi feudal and semi colonial society had embarked on the broad road of the primary stage of socialism.

The hostile policy that the United States led the western developed countries' camp to impose a complete blockade on New China has formed a very unfavorable external environment for the development of our country.

To mention this history shows how difficult it is for new China to develop in terms of industry, agriculture, science and technology, national defense foundation and poor foundation.

Although Jiangsu's textile and garment industry is relatively strong in its domestic counterparts, it is still difficult for us to make great efforts in that era.

Napoleon once predicted: "China is a sleeping lion. Once awakened, the whole world will be shocked!" this has been fully fulfilled in Jiangsu's textile and garment industry.

Since the reform and opening up in China, the textile and garment industry in Jiangsu has witnessed a rapid development momentum. As Archimedes said, "give me a lever, I can pry the whole earth!" in fairness, after the reform and opening up, Jiangsu's textile and garment industry's first round of rapid development has made great achievements, and both economic and social benefits have been bumper harvests.

But the problem is that we only attach importance to quantity development, which belongs to extensive development, and lacks scientific and coordinated development focusing on quality.

Aware of the importance of sustainable development, the textile and garment industry in Jiangsu has taken the lead in quality first coordinated development. This natural pformation development idea has inspired the Jiangsu International Fashion Festival. A large number of vivid examples show that, in the past 13 years, the attractive platform of Jiangsu international garment Festival has played a positive role in promoting the upgrading of textile and garment industry, enhancing the added value of products, strengthening the management of sales network, developing e-commerce, guiding the operation of enterprises, enhancing brand awareness, reputation, enhancing brand image and increasing brand intangible assets.

It is understood that the textile and garment industry in Jiangsu is at the forefront of its domestic counterparts and has great relevance with the carrier of Jiangsu International Fashion Festival.

When the first Jiangsu clothing festival was held, the site conditions were not good, the area was only 10000 square meters, and the enthusiasm of exhibitors was generally not high.

This year's thirteenth Jiangsu International Fashion Festival has an exhibition area of 40000 square meters, a 50% increase over the previous exhibition area.

At the same time, the second Jiangsu fashion creative week and the related series of activities also complement each other and complement each other. Ma Jinfang, the leader of Yihe, said in one voice: "the Jiangsu international clothing festival is a unique platform, it is an important carrier for our brand enterprises to be strong and big, and the active participation in the related activities, we can receive twice the result of half the effort."

It is an important factor that can not be ignored in Jiangsu international clothing festival.

It is the top priority of Jiangsu international clothing festival to guide the brand enterprises to become bigger and bigger.

According to the data, there are more than 100 professional exhibitions of textiles and clothing in various parts of China.

From the actual situation, it is still relatively easy to set up a professional exhibition of textile and clothing. The problem is that it is difficult to achieve the desired effect of the activity; it is more difficult to achieve the desired effect consistently, and it is more difficult to achieve the desired result.

Jiangsu International Fashion Festival has been fruitful since then. Why?

Xie Ming, deputy director of the Organizing Committee of the Jiangsu International Fashion Festival (the vice chairman of the Jiangsu provincial CPPCC Economic Committee and chairman of the Jiangsu Textile Industry Association), said in an interview: "the Jiangsu international dress festival was held to build a platform for promoting the development of the textile and garment industry in Jiangsu. But how we operate, we do not have the bottom of our mind. We feel the way across the river. According to the needs of the development of the industry, we need to absorb the experience of domestic and foreign counterparts according to the needs of the development of the brand enterprises, adhere to the characteristics of Jiangsu, and do our service work step by step.

Until the fifth Jiangsu international clothing festival, we found the breakthrough point, that is, "brand Jiangsu", "fashion Jiangsu".

Brand is the direction of the development of Jiangsu's textile and garment industry. Fashion is the only way for Jiangsu's textile and garment industry.

Center point: the brand of Jiangsu textile and garment industry is fashionable. The fashion Jiangsu textile and garment industry is developing by brand. Now look back, "brand Jiangsu", "fashion Jiangsu" is indeed a highlight of Jiangsu international garment Festival, and also a key link to guide brand enterprises to become stronger and bigger.

Of course, its role is gradually realized by imperceptibly.

The problem now is the uneven development of Jiangsu's textile and garment industry. From the professional market perspective, the brand development of Changshu's clothing city and Wujiang Shengze's China Eastern Silk Market has made remarkable progress in recent years, and the brand development of the home textile market in Nantong is lagging behind. Therefore, we need to intensify our efforts in the "brand Jiangsu" fashion Jiangsu.

It is worth mentioning that, at the end of 11th Five-Year, the output value of Jiangsu's textile and garment industry has taken the lead in breaking through trillion yuan, with a total amount of 10521 billion yuan.

In 11th Five-Year, the output value of Jiangsu's textile and garment industry doubled, but its profit increased by 4 times.

In the first half of this year, the economic growth rate of Jiangsu's textile and garment industry is still obviously faster than the growth rate of output value, reflecting the new breakthrough and extraordinary significance of Jiangsu's textile and garment industry's ability to get economic benefits. This is an attractive signal for industrial upgrading, product value upgrading, brand image upgrading and management efficiency upgrading. What is green, environmental protection, low carbon, resource saving, recycling of resources and energy consumption? Jiangsu's textile and garment industry has given a brilliant answer.

On September 7th -9, during the Jiangsu International Fashion Festival, Luo Zhijun, Secretary of the Jiangsu provincial Party committee, Li Xueyong, governor of Jiangsu Provincial People's government, Vice Minister of history, Wang Tiankai, Xu Kun yuan, vice chairman of the China Textile Industry Association, visited the site. They visited Bosideng group, Sunshine Group, red bean group, Yalu group, Yueda Textile Group, tiger leopard group, Yihe, Meng LAN, hepmudan international fashion dress Co., Ltd., Suzhou Rui Fuxiang silk Co., Ltd., Yalong beautiful home textiles, lkou and fur global purchasing port, and Applied Arts College of Soochow University.

In understanding the European market, about 300000 yuan per ton of high-end yarn 80% comes from Jiangsu; the domestic cotton spinning industry has an average of 150 workers, and Jiangsu has an average of 80 people, and Wuxi has an average of 25 people. Embroidered silk dress, Lanwei shirt, Yihe professional clothing and so on all have high-end products to enter the market.

They praised the fruitful results of the Jiangsu international clothing festival, and encouraged the participating brand enterprises to take the road of green, environmental protection, low carbon, low energy consumption and resource conservation in order to benefit from technological progress, management, value-added products, intangible assets and labor efficiency.

Secretary Luo Zhijun also proposed that Jiangsu international garment Festival should play more active role in industrial upgrading, brand development, booster, incubator, fuel supplier and refueling device.

Strives to improve service quality and increase attractiveness, appeal and affinity of Jiangsu International Fashion Festival.

In addition to the Expo, there are second series of events in Jiangsu International Fashion Festival, including the Jiangsu fashion week, Changshu fashion city, China's textile and garment industry pformation and upgrading mayoral summit, and the twenty-third China International Wool Textile raw material exchange information conference.

In particular, during the Jiangsu International Fashion Festival, there were 100 international well-known buyers, including the international buyers' meeting, the textile and garment supply chain meeting; the "Lu Kai Jeni" cup, the outdoor leisure design and the buyer's new Grand Prix of Jiangsu Clothing Institute; the twentieth JEANSWEST leisure wear design competition Eastern Conference finals and other activities were well received.

Increased the attractiveness, appeal and affinity of Jiangsu International Fashion Festival.

Optimistic about the Jiangsu international clothing festival advantage platform, from the United Kingdom's O MARCHL AAE women's clothing brand to participate in the Expo.

Zhao Jianqiang, a Hongkong designer who participated in her costume design, said that we should not only introduce the characteristics and characteristics of clothing to professional spectators, professional buyers, and garment enterprises, but also introduce their creative style, and emphasize that O MARCHL AAE is not only fashion, but also the vanguard art symbol of fashion philosophy and unique aesthetic feeling. MATT CHIU

This high-end brand has been packaged for many stars in the performing arts industry, attending various concerts and attending the large-scale awards ceremony.

Today, the British women's clothing brand has opened sales outlets in Tongluowan, Hongkong. Therefore, we hope to find suitable partners through the Jiangsu International Fashion Festival.

For the same reason, the LA MOME PIAF dress brand from France is also enthusiastic about introducing the "brand story" on the booth. The inspiration comes from the famous French pop star EDITH PIAF, the symbolic sex appeal lipstick, the black long skirt and so on, which are especially suitable for China's young fashion women.

In France, the black skirt is the mainstream style and color.

Exhibitors feel confident that introducing the Frenchmen's favorite, high quality and mainstream clothing to China will surely be recognized by Chinese fashion women who are dressed creatively, with ideas and personality, and are receptive to new things. Instead of looking for win-win cooperation partners, we will start with the Jiangsu International Fashion Festival.

A similar example is Hua Yi, a mountain beauty from Japan. He came to China to establish a fashion center in Huaqiao area, Kunshan, Jiangsu, and Kunshan Ming Po Consulting Management Co., Ltd., which has a large number of Japanese clothing brand and designer resources. The popular industry in China and Japan first offered the base for developing the outsourcing service of the popular industry in Tokyo.

We should catch popular consultation with an international perspective and make pformation planning services for domestic garment enterprises.

Under the banner of LOHAS fashion space and Kunshan Mei Shu Clothing Co., Ltd. (established for 17 years), the idea is to let more people in the clothing industry understand their Tokyo fashion and domestic industry bridge.

Jiangsu is the geomantic omen for their business expansion.

Pan Yiliang, Cai Yunze and other three talented designers from the Taiwan island of Jiangsu, who used the latest design works broken walls and monsters without names, launched a very impressive feature show at the Jiangsu International Fashion Festival. They sparked enthusiastic applause and were well received by many designers. They also brought the leading brands, Pan Yiliang GIOIA PAN, Cai Yunze TYT and so on with the help of Yi she Limited by Share Ltd's new fashion designer's platform.

Speaking of participating in the Jiangsu International Fashion Festival, the three designers said they wanted to complement each other in their strengths. They worked together with the garment manufacturers in the mainland in the light of design creativity, research and development of fashion clothes, and so on, to jointly develop the clothing market and share the fruits of win-win results. Jiangsu is their "bridgehead".

Fostering talents and consolidating the foundation of the development of Jiangsu's textile and garment industry

The important link of the sustainable development of Jiangsu's textile and garment industry is to train talents. Of course, this can not be effective immediately.

However, the Organizing Committee of Jiangsu International Fashion Festival persisted in its efforts to cultivate talents.

The "Lu Kai Jeni" Cup held at the Jiangsu international clothing festival this year is very new in the outdoor leisure design and the buyer's new Grand Prix of Jiangsu clothing academy. This competition requires the players to conduct market research and relevant information collection in advance, and according to the characteristics of the rapid development of outdoor and outdoor activities in the world today, we design outdoor casual wear which is fashionable, comfortable, versatile, easy to handle and adaptable.

After the news release, academic inspection, acceptance, preliminary competition, and the training of the buyers in the first round, the competition was held on the opening day of the Jiangsu International Fashion Festival.

Wang Yonghui, the No. 11 player from Wuxi Institute of Arts and Technology, won the gold medal. The 18 player of the Jinling Institute of Technology, Kai Yanping and Lv Qing, 6 Player of the Yancheng Institute Of Technology, won the silver medal. Zhang Feng, 13 player of the Yancheng technician college, Jiang Bin, Zhang Feng, Wang Min Hui Ling, Wang Min 2 of Wang Min, won the bronze medal.

In addition, Xue Lu, the No. 20 runner from Communication University of China, won the best buyer award. Jiang Bin, Xiong Huiling of Jinling Institute of Technology, won the best creative award, and Wuxi Institute of Arts and Technology won an outstanding award for education.

There are also highlights in the design of salon, which is matched with outdoor leisure design and buyer's Grand Prix.

Experts, famous designers, and professional media representatives attended the seminar on the market demand status and prospects of the clothing buyer's profession, how to become a qualified buyer designer, and how to harvest the competitors.

It is good news for Jiangsu to be a buyer of designer and a professional buyer.

Yu Bing, deputy director of the Jiangsu international garment Festival Organizing Committee's Office (Deputy Secretary General of the Jiangsu Textile Industry Association), said: "we pay attention to training textile and garment talents, not just looking at professional college students.

The teacher from Soochow University also has great feelings to improve the quality of education in the future.

Besides, we also focus on improving the standards of leading personnel, design, marketing and management personnel in textile and garment industry.

If we organize dozens of relevant personnel in the province to the Hong Kong Polytech University for 7 days of training, and observe the fashion week of Hongkong, it has been popular for many years.

We are also very interested in personnel training for the member enterprises. Our president Xie Ming is very much interested in the information on the training manager of the brand.

Further enquiring about the development of enterprises has deepened the understanding of the rapid rise of Alton brand and found the internal causes of the development of aldton. It is very natural to take a good look at its future prospects.