Soft Landing Of Jiangsu Textile Industry

In 2010,

From 1 to May this year, the total industrial output value of textile enterprises above Designated Size in Jiangsu province increased by 23.67% over the same period last year, and the growth rate was 6.48 percentage points lower than that of the national textile industry. The profit grew by 45.63% over the same period last year, and the growth rate was higher than the 2.79 percentage point of the whole country in the past 8204 years.

Judging from the output of major products, the growth rate of Jiangsu's textile and garment industry in the first half of this year is lower than that of the national total output.

Output growth slowed down and profit growth increased. The textile and garment industry in Jiangsu conveyed structural adjustment to the industry and laid out the latest trend of "12th Five-Year".

For a long time, manufacturing and manufacturing enterprises in Jiangsu's textile and garment industry occupy a considerable proportion. At present, these manufacturing enterprises are stepping up efforts in R & D, design and marketing, and gradually from simple manufacturers to manufacturers.

In the thirteenth Jiangsu international costume festival, which ended recently, "brand Jiangsu and fashion Jiangsu" became the main theme.

In the sun, bostin (market, information, review) led by the "Chinese world famous brand" led by the Yalu, red bean, Yihe and other Chinese famous brands, and arston, French poetry, embroidery, Bai Fu Lun and other new brands to show the latest brand construction, the latest achievements in scientific and technological innovation.

Gao Dekang, chairman of the board of directors of the national textile and garment industry association and chairman of Bosideng International Holdings Limited, said: "only by constantly improving the level of creativity in clothing research and development, and creating a brand culture and personality brand that penetrates the target consumer's mind, can we enhance the influence and reputation of our own brands in the two domestic markets of the country, and move towards the high-end brand products with high design content and fashion creativity."

The development of traditional brand agents to win the "SPA" mode is the profit point of brand marketing.

In recent years, Alston Menswear, which has earned the attention of the industry, develops the strategy of "focusing on the region, focusing on products, focusing on customers and focusing on breakthroughs". It implements the integrated operation mode from the brand operation, commodity planning to production and retail, which is controlled by the company. The chain scale, brand benefit and the standardized and fast replication of direct management stores have been rapidly realized. Within a few years, chain stores have developed to hundreds, becoming a vivid epitome of the pformation and upgrading of the brand of Jiangsu's clothing industry.

Brand marketing has made aldun men's clothes very strong, "based on Jiangsu, deep plowing East China, and then building the national market."

Gong Zheng, chairman of the company, said that in 2015, we had to open 2000 chain stores and open 5000 chain stores in 2020.

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Tang Xiaodong, member of the Standing Committee of the Changshu Municipal Committee and Secretary of the Party committee of Yushan Town, believes that during the pformation and development, many industrial advantages in the past had ceased to exist. The enterprises in Changshu recognized this point earlier, fully excavated new potential advantages, and actively promoted pformation and upgrading.

Xia Xiaoyang, vice mayor of Wujiang, said that with the rising cost of raw materials and labor, the industrial chain stretching from textile, printing and dyeing to clothing has been restricted. Only by persisting in innovation drive, increasing investment in R & D, enhancing product added value and industrial competitiveness, going along the path of differentiation, functionalization, high-end and green can the traditional textile industry shine brightly in technological innovation, pformation and upgrading.

Xie Ming, President of Jiangsu Textile Industry Association, said: "Jiangsu textile and garment industry proposes to build new advantages in Jiangsu during the '12th Five-Year' period, that is, efficiency, quality, brand, fashion, talent and environment.

Such a macro policy environment provides good conditions for the continuous innovation and success of the Jiangsu International Fashion Festival, and also accelerations the pformation and upgrading of exhibitors and the enhancement of core competitiveness.