Exhibitors In The Finished Shoe Area Are Reduced.
The opening ceremony of the fourteenth China Dongguan international shoe exhibition will last 3 days.
The exhibition brings together about 450 exhibitors from Hongkong, China, Taiwan, Italy, Portugal, Turkey, Denmark, India, Japan and the United States.
The exhibition is divided into three thematic exhibition areas: finished shoe area, material leather and accessories area and shoe machine area, displaying high and medium grade shoes, shoe materials, shoes decorations and machinery to meet buyers' one-stop shopping needs.
This year, the exhibitors of the finished shoes exhibition area were reduced. The organizers said that this is the labor pains before the pformation and upgrading of shoemaking enterprises.
Shoe enterprises face shortage of funds
Dongguan Dong Zan Co., Ltd. is a three to one enterprise, specialized in the manufacture of finished women's shoes.
The company started exporting 17 years ago, and because it was mainly exported to Japan and other countries, the financial crisis in 2008 did not hurt the company.
"But this year is completely different."
Wang Huiwen said the cost of shoe materials, such as rubber and pigskin, rose by 30%.
In addition, artificial
cost
The rise is also a headache.
Since last year, he tried to switch to domestic sales and re registered the company in China.
"There is really no reason why pformation is really lacking in money."
He said.
Because he is a native, he often has to take his home property as collateral so that he can get a small loan from the bank.
Wang Zhuoliang, Executive Deputy Secretary General of Dongguan Leather Footwear Association, said that the footwear industry in Dongguan is still mainly OEM export. Although pformation and upgrading is the way out, expanding domestic sales is not an easy task.
Currently in Dongguan,
For the domestic market
It is only a preliminary study that no climate has been formed, and the biggest difficulty of pformation is the shortage of funds.
This year, Xie Yang, general manager of Yiyang Shoes Co., Ltd., which has just been pformed into domestic market, has expressed another view. "The key to domestic sales is to calm down the mind and make the product well and the channel well.
Don't spread it too far from the beginning.
Organizers will increase investment in shoe exhibition
Reporters at the scene saw that this year's exhibitors of finished shoes have been reduced compared with previous years, coupled with the current shoe industry's rising costs, declining profits and difficult export markets, allowing the industry to add some conjectures.
"It's true that business is hard now, but the prospect of brand, creativity and domestic sales is still optimistic.
Now the trend of consumer goods in the world has been slowly targeted at China.
Feng Peixi, vice president of Dusseldorf Exhibition (Shanghai) Co., Ltd. said, "Dusseldorf group has never given up on Dongguan market, on the contrary, we will increase investment."
Zhu Yulun, chairman of Hongkong Ya style exhibition as one of the organizers, said
Product shoe exhibition area
It is indeed true that there is a reduction. From the export market, international traders are very hard pressed against Chinese products, and the domestic market has not yet fully started. Now the enterprises that try to make domestic sales basically rely on export money to raise domestic sales.
This is also the labor pains before the pformation.
In addition, Feng Peixi also talked about a more realistic question.
He said, at present, the competition for shoe shows is fierce. The shoe manufacturers will consider the realistic question. They are attending the Canton Fair, the shoe exhibition in Guangzhou or the shoe exhibition in Dongguan.
"In fact, the shoe exhibition itself also needs support from local enterprises and the government. The government can consider subsidized the exhibitors and encourage them to participate in the exhibition."
Feng Peixi said.
{page_break}
Exhibition highlights
1. Lecturer of the Department of textile and clothing science, Hong Kong Polytech University, Liao Yongxin, who has provided consultant and internal training to sunrise group, Procter & Gamble, Semir and other companies, will present today's "brand positioning - emotion and reason", analyze how to make the market positioning after the upgrading and pformation of shoes enterprises, establish a brand differentiated and market oriented differentiated positioning, and take the brand as an example to lead the industry to seek inspiration from the discussion, so as to have a further understanding of modern brand management.
2, Europe and the United States are the largest market for footwear exports in China, and also the most demanding areas for consumer product safety.
Cheng Jianxiong, technical manager of China Ding Testing Technology Co., Ltd., in the analysis and response of environmental protection requirements for European and American footwear products, will focus on analyzing the environmental requirements of European and American footwear products and how to deal with them so as to reduce economic losses.
- Related reading
Opening Of The Fourteenth Houjie Shoes Exhibition: Foreign Businessmen'S "Shoes" Exhibition "Covet" Chinese Market
|The Sixteenth Humen International Fair Will Further Develop Its Industry Vitality.
|- Image building | White Collar Men'S Etiquette And Etiquette
- Help you make money | Marketing Your Online Store By Email
- Supporting resources | Here The Fabric Stars Tried &Nbsp, And The Charm Was Hard To Come By.
- Image building | Dress Etiquette For Men's Formal Occasions
- Supporting resources | The Three Sheep Flocking Factory Has Developed A New Streamlined And Colorful Coating Fabric.
- Business management | Attention Should Be Paid To Humanistic Care In Enterprise Management
- Shoe Market | Sports Brands And Fashion Actively Absorb "Chao" Elements.
- Office attire | Ideal Dress For Business Occasions
- Supporting resources | Environmental Friendly Zippers Will Become The Future Trend
- Local industry | Quanzhou Lion Lion Shop Implements The New Business Mode Of "Buying Popular, Buying Design"
- [Industry Watch] Who Will Pay For Low Cost Killing Ecology?
- Dialogue And New Power Of E-Business: Practice And Exploration Of Network Marketing
- Industry Dialysis: Making Clothing Products Must First Do Ideas.
- Vampire Queen Kristen&Nbsp; Stewart Deducts The Cover Of Fashion Magazine Charm.
- Development Prospects Of Girl Underwear Market
- 服裝企業莫讓小吊牌擋住外貿財路
- Fabric Market: Green Label Fabric "Proud And Proud" Market
- Pearl Fiber &Nbsp; From Aristocratic To Civilian.
- Adidas, Nike, Etc. Are Living In The Tail Market &Nbsp; Why Are They Down?
- When The Soul Of Art Meets Cupid Missthea, It Will Create The Myth Of Fashion Passion.