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Green Fashion: Jeans Are Not Washed With Stones.

2011/11/7 10:24:00 22

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Levi Strauss & Company said it was from India's rural cotton fields to local clothing stores.

Warehouse

A blue jeans also needs to consume 919 gallons of water in its life cycle, which can fill up about 15 hot spring bathtubs.

It includes watering cotton water, sewing jeans and washing jeans at home.

The company hopes to reduce the water consumption of jeans by all means, not just environmental responsibility.

The company is worried because

climate

Because of the shortage of water resources, cotton will become more expensive and scarce. This may threaten the survival of the company in the next few decades.

Therefore, in order to protect its bottom line, Lewis Te Laws helped to underwrite and support a non-profit project, that is,

education

India, Pakistan, Brazil and West African farmers learned the latest irrigation technology and rainwater harvesting technology.

The company has launched a brand which is characterized by stone washed denim, that is, rubbing denim with rock, but not using water.

All the jeans on the company were stitched with labels, urging customers to reduce the washing and wash them in cold water.

Lewis Te Laws suggested that jeans should be washed less. In theory, jeans can be put in the fridge and kill bacteria that make the jeans smell.

It is not just the clothing giants who have a sense of security: Food and beverage groups, tobacco companies and metals and mineral company are also beginning to face their high dependence on water.

Pepsi Cola, for example, has accepted a factory in Georgia to disinfect plastic bottles with purified air instead of water.

The Frito-Lay brands provides the drought resistant potato strain to farmers and provides a soil monitoring method to allow farmers to water when crops are needed.

The Carbon Disclosure Project is a team that monitors greenhouse gas emissions from companies. Recently, they have increased water security.

Last year, the team sent a questionnaire to the world's largest companies. 150 companies responded that nearly 150 of the 150 companies reported that water problems had "adverse effects" on their businesses.