BEST&Nbsp; KIDS Children's Wear &Nbsp; The Unique Dressing Philosophy.

2011/11/7 11:28:00 12

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Unlike the popular brand of children's clothing in the market at that time, BEST KIDS insisted on advocating the high quality appeal of fashion and fashion. The market orientation was placed on the "fashionable and fashionable" group of young mothers aged 25 to 35. At the beginning of its creation, the personalized black and white series was the keynote, with the creative design concept, advocating the unique dressing philosophy, and making fashion in the children's wear market.

BEST KIDS was founded in 1984. In view of the Asian children's clothing market at that time, most of them were foreign brands, and did not belong to their own designer brands. Our founder, Mr. Qiu Dan (Kim et al.), supported local designers, nurturing local excellent designers and embracing the enthusiasm of self created brands, so BEST KIDS was founded.

Up to now, BEST KIDS is constantly adding new elements. It is believed that children should have the right and ability to choose their own dressing styles, choose what clothes they want to wear. Nowadays children are becoming more independent and self-consciousness is more and more intense. They coincide with the purpose of BEST KIDS's brand creation, and take newly rising white-collar families as the main consumption class. The brand is positioned as the middle and top grade brand, and the newly rising young white-collar parents in the one or two tier cities are the main target markets, and the main sales channels are middle grade department stores or exclusive stores in the first tier cities.