&Nbsp, A Community Clothing Store, Can Also Make Big Money In The Right Place.

In recent years, in the large community outside the main business circle, more and more community clothing stores selling women's clothing have mushroomed.

But in recent days, after visiting nearly 50 community clothing stores, journalists have learned that only about 1/3 of successful shops have been made, and 1/3 shops are generally profitable, while the rest are considering pfer or pfer.

What are the reasons why most shops can't make money? What are the issues that should be noticed in the management of community clothing shops? In view of these problems, the reporters interviewed the operators, the apparel industry experts and experts, hoping to provide references for entrepreneurs who are running or planning to open community clothing stores.

Community visits

The more concentrated the District, the denser the clothing store is.

Reporters visited several large communities in the main city, and found that the community clothing store opened around one or more residential areas. Often, the 35 families were brought together and formed their own scale.

The clothing store in the community mainly deals in women's wear, women's underwear and children's wear, with only a small number of men's wear, while the operators are mainly women.

There are 4 clothing stores in the 100 meters of Nanhu Road on the south coast city.

It is less than 1000 meters away from the Jin Zheng street, and there are 4 clothing stores.

Of the 8 shops, two are men's wear and 6 are women's wear.

There are 5 clothing stores in Yubei's ran Jia Ba Longhu zadu district and the nearby Chongqing long dragon district.

Two of them are sweaters, two of them wear Japanese and Korean clothes, and a diversified women's clothing, aged 20 and ~50.

Along the New South Road in Yubei District, there are three communities: Longhu garden, Longhu crystal Li City, and Shang Yuan impression.

Because of the concentration, convenient pportation and large flow of people, the clothing store is large.

Reporters rough statistics, a total of 15 clothing stores, most of the mature women's clothing.

Reporters found that the same is far away from the commercial circle of the community, large, supporting facilities mature, convenient pportation areas, or a number of residential areas concentrated, the more densely populated community clothing stores.

On the contrary, clothing stores are rare in some newly built residential areas, or those with inadequate supporting facilities, such as Luneng Star City.

case analysis

Good quality, good price, high season, monthly profit 4000 yuan.

In 2004, Ms. Ma, who opened a clothing store in Bayu Shijia of Yuzhong District, claimed to be the first person in Chongqing community clothing store. Her shop was opened in the district.

Ms. Ma's clothing store in Provence manages men's casual wear and underwear, socks and so on.

"At that time, there was no business experience. In order to reduce risks and add little capital, I chose to open a shop in the district.

At the beginning, it only invested more than 40 thousand yuan.

Ms. Ma said.

At the very beginning, the residents felt that "buying clothes at the door was not in the best grades", and the business was very general.

But at that time, Guangzhou, Shanghai and other cities had already appeared the pattern of the community clothing store, she believed that this is a trend, only then slowly insisted.

As the price of the shop is fair and the quality of the clothing is good, gradually, the households also buy clothes at the door.

Now, apart from the rent of 2000 yuan / month, every year from October to May, the peak season of sales in May, Ms. Ma can have more than 4000 yuan monthly profit, and there are more than 2000 yuan monthly profit in the off-season.

Successful experience: first, shop decoration emphasizes comfort.

"The clothing in the business circle is so dazzling that customers can see it dazzled, and they may not be able to buy clothes that are gratified."

Ms. Ma said she also subscribed to some magazines and novels in the shop, and the whole decoration style was warm and comfortable, so that customers could relax at home.

Two, the quality of clothing is good and the price is affordable.

All the clothes in Miss Ma's shop were selected by herself. They sell well and sell well.

"If the quality is not good, customers will pass through the door every day, will you not blush?" Ms. Ma said.

A single brand shop, one year to pfer.

To the outside of Longhu, Yubei, a clothing store with "facade pfer" attracted the attention of reporters.

Through the closed glass door, the reporter saw that the shop owner had a relatively younger style of clothing in Japan and South Korea.

The reporter contacted Mr. Chen, owner of the shop. He explained that his energy was limited, resulting in poor management. Now he wants to pfer to people who know clothes.

Mr. Chen has only opened a shop for more than a year. Although the shop is small, the monthly turnover can reach 20 thousand to 30 thousand yuan in the peak season.

However, he has other jobs, and he doesn't have much time to choose the style of clothes, so the clothing brand and style of the shop are relatively single, and the result is fewer and fewer customers.

Failure lesson: "clothing shop in the community taboo most single style.

Because they are repeat customers, easy to repeat consumption, too single, they are difficult to accept.

Mr. Chen said that most of the customers who buy clothes in the business circle are one-time customers.

When you purchase, you must have an aesthetic vision and understand the trend so that you can retain customers.

"They say they want to pfer because they do not have time to take care of them. In fact, they fail in business."

In the garden of Tai Zheng, a shopkeeper who runs women's underwear speaks frankly.

Even with profit, most shopkeepers still have confidence.

From 4 p.m. to 8 p.m., most of the community shops have the largest traffic volume.

But at 6 p.m. the day before yesterday, the reporter observed in Yubei District along the New South Road area. There were many clothing stores in the lot, but there were not many guests. This phenomenon is particularly obvious around the impression area.

A female shopkeeper who runs sportswear and leisure wear says that her store is a chain store with a larger scale than other community clothing stores. The store rent needs more than 10 thousand yuan a month, and there are more kinds of clothing.

"Shang Yuan impression is the New District, the flow of people is not big, compared with other chain stores close to business circles, my business here is much worse.

However, when the surrounding area is fully equipped, it will be fine.

The shopkeeper said.

"If you make a profit, you should earn a wage."

During the interview, about 40% shopkeepers said.

But what they have in common is that they still value the business model of community stores.

Where is confidence? In the interview, reporters learned that the stability of community customers and the low risk of operation are the confidence of shopkeepers.

The introduction of more than 40 stores in Chongqing is mainly based on community stores. "Community customers are relatively stable and simple. If they grasp the consumption characteristics of the residents in the community, they will have targeted goods."

The town of Pat Vermont's clothing store has just opened for half a year and has yet to start making profits.

Shopkeeper Xiao said that she intends to train tourists in a year.

In the neighborhood of the middle and high-end residential district, the clothing price in the store is more suitable between 600 yuan and 2000 yuan.

link

Female boss bid for micro enterprises

Up to 8 million interest free loans

In recent years, our city has introduced a series of policies to support micro enterprises. Among them, women bid for micro enterprises, with a maximum of 80 thousand yuan in special interest free loans.

Specifically, the female bosses of the community clothing store can enjoy this policy on the premise of satisfying the related requirements such as housing assets, mortgage or government departments' civil servants' guarantee.

According to the application procedure of the special loan, the amount of each loan depends on the specific circumstances of the loan object, the maximum amount is not more than 80 thousand yuan, and the loan period is not more than 2 years.

A female boss who needs to apply for such a loan can consult with the micro enterprise of the Municipal Bureau of industry and commerce.

Expert weapon

Location selection is the focus.

In the community clothing store outside the business circle, the radiation range is small, and the flow of people is not as good as that in the business circle. How can we make money in the business? In the interview, experts and shopkeepers said that as long as we did well in the three aspects of location selection, rush sale and tourist source, it is easy for community shops to make money.

Location: high quality community

Jiang Wei, a business model expert at Industrial and Commercial University Of Chongqing, suggested that the community clothing store should be in a more mature middle and high-end community.

Compared with the commercial circle, the flow of the community is limited. It is suggested that the products with higher added value should be sold. The customers in the middle and upper grade communities are more purchasing power, the sensitivity to the price is relatively low, and the risk of opening the shop is smaller.

Cheng Qifei, vice president of the Chongqing Fashion Association, suggested that we must consider the possibility of forming a business atmosphere.

"The clothing store in the community is dominated by women's clothing.

If the neighborhood is full of food and drink, it will be impossible to go to a clothing store. No woman wants to pick clothes in a very greasy place.

But if there are beauty salons, cosmetic shops, or leisure squares nearby, the situation will be completely different.

Cheng Qifei said.

Amoy goods: the source of choice must be "Amoy".

Ms. Ma, who runs a clothing store in the Bayu family, said that the vision must be "fast", "accurate" and "ruthless".

At the same time, we need to learn some professional knowledge to understand the trend of fashion.

"We must learn to match, learn how to control goods and avoid too many shirts."

Mr. Zhang, who opened a clothing store in Huang Ni Jin Ke garden, said that customers in the community store usually repeat consumption, and good matching can make customers shine.

At the same time, we must control the quantity of incoming goods, and we can get 35 pieces of clothing into one category. Customers are community residents. They can not cause too many bumpers.

Jiang Wei suggested that clothing sold by community stores should be selected according to the location of the community, including age, pricing and so on.

Customer source: we must be good at catching repeat customers.

Jiang Wei believes that community residents are relatively stable, and every tenant is a potential customer.

Once you become a customer, you should also try to cultivate it as a repeat customer.

The middle and high-end brand clothing community chain stores can not copy the original mode. They should ask the sales staff to pay more attention to humanization and communicate with customers.

Small and medium-sized clothing stores rooted in the community should continue to play their roots in the community and become customers' housekeepers.

"The frequency of contact with customers is high, and they know their needs earlier and faster than the mall. Operators can turn small stores into customers' clubs" in various ways, so as to enhance customers' sense of importance.

Jiang Wei said.