Chinese Shoes Start Upgrading, Export From Cheap Goods To Medium Priced Goods

"In the past, Chinese manufacturers were scramble for orders from the global retail giant WAL-MART, but this situation has changed significantly this year. Textile companies are no longer proud of receiving orders from WAL-MART, and some even stop cooperation with them.

To some extent, the feedback from China's textile industry reflects the turning point of Chinese textile exports, which is experiencing a shift from quantity to quality.

Cao Xinyu, vice president of the China Textiles Import and Export Chamber of Commerce, said he thought it was symbolic in the export process of Chinese products this year.

Production costs have been rising steadily, national policies have been macro-control and international trade frictions, and efforts have been made to promote "made in China" into the upgrading and pformation stage this year.

The RMB appreciation, the cost of raw materials and workers' wages rose, and the export rebate rate of clothing, shoes and hats, toys and so on in July 1st this year were reduced by 2%. The enterprises in these labor-intensive industries generally reflect that the comprehensive cost has risen by 10% to 15% this year.

In this case, the company changed its image of "good quality and low price" in the past, and began to raise the price from the aspects of quality and design.

These traditional Chinese commodities have risen to varying degrees in the export unit price this year.

According to customs statistics, the price of Chinese clothing exports in the 1~10 months of this year was $3.23, an increase of 14% compared with the same period last year, and the average price of global footwear products was 2.92 US dollars / double or kilogram, an increase of 5.8% over the same period last year, especially for the leather shoes exported to the EU. The average unit price of leather shoes involving anti-dumping is as high as 7.41 US dollars / pairs, representing a 16.6% increase over the same period last year (6.35 US dollars / double).

From the current export situation, most overseas buyers accepted the "made in China" price increase instead of large-scale pfer of orders to other countries or regions.

According to customs data, the total export volume of textiles and clothing reached 1~10 US dollars in the year of 138 billion 870 million this year, up 20.5% from the same period last year. The export of footwear products was 21 billion US dollars, an increase of 16.1% over the same period last year, and 7 billion 70 million US dollars in toy exports, an increase of 20.1% over the same period last year, all of which have achieved steady growth.

Mei Xinyu, a researcher at the Ministry of Commerce, said these conditions indicate that China's manufacturing upgrading is in good condition.

After years of development, China's manufacturing industry still has considerable advantages in industry matching, scale production, workers' overall quality and production technology. The competitiveness of China's manufacturing is co created by many environmental factors. It is difficult for other countries to copy it for a time, and for a long time, no country can replace the position made in China.

AndrySualer, a leading Russian retail chain CalipsoLtd, recently said that after the quality disturbances such as food and toys in the United States, consumers in Russia also questioned China's cheap shoes. The fact that China's cheap shoes were hard to sell, he was mainly Buying high-end shoes in China this time. The most popular purchase of shoes in China is quality instead of price.

Although the price of Chinese shoe products has improved significantly this year, the price performance of similar footwear products in China and other countries still has an advantage. At present, there is no idea that China's shoe orders will be pferred to other countries.

Guangdong's import and export volume is expected to exceed US $600 billion this year, and has been ranked number one in the country for many years.

Liang Yaowen, director of the Guangdong Provincial Department of foreign trade and economic cooperation, said that many people think that low-end products are our traditional industries and traditional products, which is actually a misunderstanding.

Similarly, the price of clothing in Italy is several times that of ours, and the price of Swiss watches is also high over the years.

Guangdong is experiencing pformation from low-end manufactured products to high-end industrial manufactured goods. This is not to abandon traditional industries such as clothing, shoes and hats, toys and furniture, which are dominant and comparative advantages in Guangdong, but to enhance the ability of these industries to create high added value, R & D and market development.