New Trend Of Environmental Protection: The Advent Of Stone Washed Denim

U.S.A West Laws The company (Levi Strauss & Company) said that from India's rural cotton fields to the local clothing store, a blue Jeans It also consumes 919 gallons of water in its life cycle, which can fill about 15 hot spring bathtubs. Include irrigation Water cotton, sew jeans and wash jeans at home for water.

The company hopes to reduce the water consumption of jeans by all means, not just environmental responsibility. The company is worried that water will be caused by climate change. Resources Shortage, cotton will become more and more expensive, more and more scarce, which may threaten the survival of the company in the next few decades.

Therefore, in order to protect her bottom line, Lewis Te Laws helped to underwrite and support a non-profit project, namely, to educate the farmers in India, Pakistan, Brazil and West Africa to learn the latest irrigation techniques and rainwater harvesting technologies. The company has launched a brand with its characteristics. Stone denim That is to wash the denim with smooth rock instead of water. All the jeans on the company were stitched with labels, urging customers to reduce the washing and wash them in cold water. Lewis Te Laws suggested that jeans should be washed less. In theory, jeans can be put in the fridge and kill bacteria that make the jeans smell.

It is not just the clothing giants who have a sense of security: Food and beverage groups, tobacco companies and metals and mineral company are also beginning to face their high dependence on water. Pepsi Cola, for example, has accepted a factory in Georgia to disinfect plastic bottles with purified air instead of water. The Frito-Lay brands provides the drought resistant potato strain to farmers and provides a soil monitoring method to allow farmers to water when crops are needed.

The Carbon Disclosure Project is a team that monitors greenhouse gas emissions from companies. Recently, they have increased water security. Last year, the team sent a questionnaire to the world's largest companies. 150 companies responded that nearly 150 of the 150 companies reported that water problems had "adverse effects" on their businesses.