Dongguan Tea Mountain, A Shoe Enterprise, Guangzhou Trade Fair Likes To Order 100 Million Yuan.

Thanks to many years of famous international brands such as Adidas and Nike, and the advantages of mold manufacturing, low carbon environmental protection materials application and product R & D design, Cha Shan shoe company recently welcomed the order of 130 million yuan at the Canton Fair.

The person in charge of the enterprise said that this has further strengthened confidence in the spanformation and upgrading strategy of the private brand which is being implemented by the enterprise, and intends to raise the output value of the enterprise to 1 billion yuan by 3 years or so, so as to create a world famous shoe belonging to the tea mountain.

In a factory workshop called Bao Lun shoes, located in the third industrial area of Jingshan village, Cha Shan town, the reporter saw that a group of modern EVA injection molding machines were busy running under the workers' operation, while a pair of shoes gathered in the machine line from the assembly line. Yi Hui, chairman of the company, told reporters that more than 180 employees could produce 10 thousand pairs of Nissan because of the most advanced automatic computer control equipment in the world.

Yi Hui, chairman of Bao Lun shoes industry: "because we basically replaced some relatively artificial things in operation with more advanced computerized automatic equipment. One machine, 3 operators, produced 5000 pairs of products a day. If a traditional shoe factory, you have to finish 40 to 500 thousand pairs a month, you must have about 3 thousand people."

At the same time, due to its advantages in mold design, production, low carbon and environmentally friendly degradable materials, and the design style originated from Argentina, the company has been developing and processing related products for world-famous footwear brands such as Eddie, Nike and KLOKS for a long time, and is well received and appreciated by customers at home and abroad. With the latest development and design of more than 70 kinds of private brand styles, the company recently held the 110th Canton Fair, it is to take the order of 130 million yuan at one fell swoop, becoming a bright view of the Canton Fair.

Yi Hui, chairman of Bao Lun shoes industry: "through this order meeting, we have achieved good results. At present, we have almost received an order of 130 million yuan, and there are still many orders on the way to continue to come here. For us in 2012, our brand marketing exceeded 200 million yuan is affirmative."

The head of the enterprise said that the success of the Canton Fair has further strengthened confidence in the spanformation and upgrading strategy of its own brand that is being implemented. At present, the company has set up more than 300 franchises in the whole country and has more than 30 general agents. The company strives to increase its output value to 1 billion yuan in 3 years, and create an internationally famous shoe brand that is truly its own.

Yi Hui, chairman of Bao Lun shoes industry, "our core is to spanform technology into productivity and win by technology, style and market segmentation." Our brand in Dongguan, we must first do the Dongguan market well, and I hope that this brand can be like Adidas, everyone knows it. "