How Japanese Textile Enterprises Develop The Chinese Market

At the beginning of November, the second "Japan land fabric exhibition" was held in Shanghai World Trade mall. Japanese enterprises brought the world's leading synthetic fiber technology and products, and also brought them confidence and efforts to open up the Chinese market.

Japan's three northern counties refer to Fujing County, Ishikawa county and Toyama county. The area is famous for its high-tech and high functional synthetic fibers, and the entire fabric industry cluster includes 3500 large and medium sized enterprises, forming a complete industrial chain from fiber research and development, production to sales.

After the international financial crisis, the three northern County textile enterprises, which only sold in the Japanese domestic market and the European and American markets, began planning to develop China and other emerging overseas markets.

In order to better help enterprises to expand their share in the international market, the three counties of northern land decided to cooperate. In 2009, the association of fiber industry group of three counties in northern land was established as one of the largest fabric groups in Japan, accounting for more than 60% of Japan's domestic market share.

The synthetic fiber products of three counties in North China have the core competitiveness in the world. They have world-class technology from yarn twisting, weaving, dyeing to finishing, and are the global high-end synthetic fiber innovation center.

In September last year, the group established the first "Japan perennial fabric exhibition center" in Shanghai World Trade Center. The first batch of 19 Japanese high quality fabric enterprises first exhibited their core products and unique synthetic technology in Asia.

The superb quality of Japanese fabrics has aroused strong repercussions among Chinese counterparts, and has been strongly requested by the domestic textile and garment industry and home textile industry. In order to better promote cooperation between Chinese and Japanese enterprises, in November last year, the group association and the world trade mall jointly hosted the first "Japan's North land Textile Exhibition", representing the highest level in three counties in Japan. The first overseas exhibition, together with the "Japan north land Textile Exhibition" held in Russia, showcases the region's fiber materials and high quality fabric products with the leading research and development advantages.

The first 10 enterprises participating in the exhibition are mostly the first time to come to China. More than 800 varieties have highlighted three great qualities of high value-added, high function and high technology. It attracts many Chinese buyers and has been widely recognized. Chinese enterprises appraised these fabrics with excellent quality, fair price and very considerate service.

At present, 4 of these 10 enterprises have set up branches or offices in Shanghai, and 8 have exhibited all over the world in the world trade center, and 2 products have entered the Chinese market.

It is reported that at present, Fukui County, the first county in three counties, has more than 120 enterprises entering the Chinese market, many of which are related to the fiber industry.

This year's "Japan's north land fabric show", there are many companies to participate in the exhibition last year.

The natural materials developed by Xu Yang Industrial Co., Ltd. are natural degradable and hygroscopic properties. They are commonly used fabrics for women's clothing in Japan, and are very popular in European and American fashion circles.

Seiren Corporation has been committed to the integration of fiber technology and IT technology for a long time, and has continuously developed products that focus on environmental protection, such as electromagnetic wave silk fabrics and so on.

One village industrial corporation specializes in the development of carbon fiber, providing upstream raw materials and high-tech environmentally friendly fiber products.

The synthetic fabric produced by the first fabric company also has excellent windproof properties on the basis of ordinary fabrics. It has excellent breathability when it is subjected to 150% stretching.

Prior to this, the Japanese northern land exhibition group participated in the fifteenth "2011 Shanghai textile and garment exhibition" in April this year. In August this year, 88 Chinese enterprises took part in the "Japan north land high-end fabric pairing" organized by the world trade mall.

The second Japanese "north land fabric exhibition", held in November, brings creative life to high quality textiles. Combining static display, trade matching and fashion publishing, it shows Japan's leading global concept of synthetic fiber fashion life. It hopes to promote the deep cooperation between Japan's high quality synthetic fiber industry and China's high-end textile and garment industry.

The products of this exhibition are mainly synthetic fiber and chemical fiber products. The category is more abundant than the first "Japan north land Textile Exhibition", which not only covers women's wear, men's wear, sportswear, uniforms, but also covers raincoats, sheets, cushions and other fabric products.

For the first time, a company called Yongping Temple brings the mattress and cushion, which is made of cushioning material with good permeability and dispersing pressure. It is lightweight, degradable and recycled. It can be widely used in general and medical mattress, automobile and wheelchair cushion cushion, and has won many awards such as Japan's economy and industry province awards.

On the last day of the exhibition, the world trade mall also held the "Japan north land special match meeting". For Japanese exhibitors quality fabric enterprises, invited Chinese fabric agents, fiber business and ODM/OEM clothing enterprises to participate in the match, and were welcomed by Chinese and Japanese enterprises.

With the end of the "Japan north land fabric exhibition", the Japanese series of activities for the northern part of the fabric has also been suspended for a year, but the efforts of Japanese companies to work together to develop the Chinese market will not stop.

In a commercial building opposite to the world trade mall, Fukui county has established offices in Shanghai, and has begun to vigorously promote the development of Japanese enterprises in China.