The Difference Between Clothing Counters And Exclusive Stores

Exclusive Shop, also known as a professional store, is specialized in operation or authorization.

The advantage of a franchised store is that it can directly contact and communicate with the target consumers, operate properly, has a long-term revenue, and has strong autonomy, is easy to implement the marketing policy, and has quick recovery of funds. It can fully display the product lines of the brand, and has fewer restrictions on decoration and display. It can decide its own sales promotion activities; the longer the business time, the more repeat customers; the brand image is easy to reflect.

Of course, there are also drawbacks to franchised stores.

In view of the limitations of site conditions, funds and management, most chain stores in China are small and medium-sized.

Smart clothing software summarizes the three modes of cooperation between women's clothing brands and department stores. First, the Japanese and Chinese Taiwan style, and the risk sharing between manufacturers and shopping malls through the form of "deduction points" is commonly referred to as shopping mall counters.

In the actual operation process, shopping malls usually ask for certain guaranteed sales to reduce their business risks. This mode is the most common in the domestic market at present.

The two is the mode of China's Hongkong and Europe and the United States, that is, property management is used to manage shopping malls, shopping malls only rent venues, collect rents, utilities, and so on, and the risks are all on the manufacturers' bodies.

The three is part of the traditional state-run store buyout business mode, shopping malls take all risks.

For brand women's clothing, it is a shortcut to set up a special cabinet in large shopping mall and promote its popularity and reputation by means of popular shopping malls, which is a shortcut to establish brand and sell goods.