Analysis: The Difference Between Clothing Counters And Exclusive Stores

Exclusive Shop, also known as a professional shop, specializes in or authorizes the operation of a major business. brand Commodity (manufacturer brand and middleman brand) are the main products. Retail State is the earliest form of clothing retailing.

The advantage of a franchised store is that it can directly contact and communicate with the target consumers, operate properly, has a long-term revenue, and has strong autonomy, is easy to implement the marketing policy, and has quick recovery of funds. It can fully display the product lines of the brand, and has fewer restrictions on decoration and display. It can decide its own sales promotion activities; the longer the business time, the more repeat customers; the brand image is easy to reflect. Of course, franchised stores also have disadvantages, such as high cost, such as location errors, no corresponding target groups, low sales, and rent will become the biggest cost. Remote operation is especially difficult.

In view of the limitations of site conditions, funds and management, the chain stores in China are mostly small and medium-sized stores. The types and specifications of the products sold are very limited, so it is difficult to meet the needs of one-stop shopping. To this end, shopping malls or supermarkets can combine commodity consumption characteristics of customers in the business district to set up commodity counters to provide rich commodities for a particular category, a brand or a certain area, or to display a supplier's merchandise. Brand clothing channel design, in terms of specific retail forms, can choose to open counters in department stores. Market The advantage of the counter is that there is a certain number of people and sales. If the selected shopping malls have a certain influence on the local market, it is easy for the brands to have less management energy. The disadvantages are: payment of related costs, admission fees, advertising fees, shop fees and so on.

Smart clothing software summarizes the three modes of cooperation between women's clothing brands and department stores. First, the Japanese and Chinese Taiwan style, and the risk sharing between manufacturers and shopping malls through the form of "deduction points" is commonly referred to as shopping mall counters. In the actual operation process, shopping malls usually ask for certain guaranteed sales to reduce their business risks. This mode is the most common in the domestic market at present. The two is the mode of China's Hongkong and Europe and the United States, that is, property management is used to manage shopping malls, shopping malls only rent venues, collect rents, utilities, and so on, and the risks are all on the manufacturers' bodies. The three is part of the traditional state-run store buyout business mode, shopping malls take all risks. For brand women's clothing, it is a shortcut to set up a special store and enter a large shopping mall to promote its popularity and reputation with the vigorous market.